Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for the digital marketer? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement and review the issues a digital marketer will face with proximity marketing.

1. Proximity Marketing and the
Impact on the Digital Marketer
Lisa Apolinski, CEO, 3 Dog Write Inc.
Digimarcon West Conference, May 2015
@LisaABlogger FB: 3DogWrite

2. Between 35-50% of sales go to the vendor
that responds first.
InsideSales.com

3. What is proximity marketing
 Location-based
 Real time engagement
 Catching an inbound marketing lead at near-zero point
of decision making

4. LTE Direct
 Universal application in devices
 Wi-Fi independent
 No battery drain

5. Pros and cons for the digital marketer
 New definition to responding first
 Have the potential to influence the prospect’s
expectation of the product/service.
 Expect more competition in the mix
 Generic messaging will not be able to compete

6. How might this work?
 Relevant
 Added incentive
 Call to action

7. How might this work?
 Relevant
 Added incentive
 Call to action