Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing which social platforms to focus on, how to measure success and the importance of data metrics.

1. Leveraging Your Personal
Brand on Social Media
@JacobkCurtis -

2. It needs to be important to you first.

3. Who is Jacob Curtis?

4. I can agree with that...

5. Where to start?
1. Owning your Personal Brand
a. Who are you? What makes you unique?
2. Building your Personal Brand
a. Growing your community
3. Leveraging your Personal Brand
a. Generating opportunities

6. 1. Owning your Personal Brand
● Own your Search Results
o Create a Website or Blog
● Own your Social Profiles
o Secure Vanity URLs
● Own your Face
o Recognizable Profile Picture
● Own your Reputation
o Voice, Email Address
● Own the Conversations About You
o Google Alerts

7. 2. Building your Personal Brand
You have three choices:
1. Curation
o Consistently source and share relevant content with
your audience
2. Creation
o Consistently create and share unique relevant
content with your audience
3. Hybrid
o Create and Curate Mixture - 60/20/20

8. Hybrid Personal Brand Building
● Create
o Find a niche - do it better
● Contribute
o Engage - guest blog, comment
● Compare
o Track progress
● Commit
o Relationships and frequency

9. Build Relationships
● Become a fan
o Pick two or three industry role models
● Be patient
o Start small, be consistent
● Become a friend
o Provide value, initiate contact

10. Building Relationships on Twitter

11. Building Relationships on Twitter
1. Pick a target

12. Building Relationships on Twitter
2. Secure your Target’s Followback
● Find Opportunities
● Comment
● List them on Twitter
● Attend their Free Webinars
● Support their latest podcast

13. Building Relationships on Twitter
3. Convert Your Target’s Friend
● Find their friend using Twtrland
● Engage with their friend
● Get that friend to follow you

14. Building Relationships on Twitter
4. Display Social Proof
● Set up visual cues
● Pinned Tweet
● Clear bio
● Professional profile picture
● Quality content sharing
● Mostly cosmetic

15. Building Relationships on Twitter
5. Find Targeted Followers
● Use Followerwonk
● Compare users
● Find overlap
● More likely to followback

16. Building Relationships on Twitter
6. Follow their Followers

17. 3. Leveraging your Personal Brand
Happens over time...

18. What can you do with a Personal Brand?
● Network
● Compliment your resume
● Generate opportunities
● Alleviate “search anxiety”
● Help others or causes
● Become an employee advocate
● Start your own business

20. Who is Jacob Curtis now?

21. I am Jacob Curtis.

22. Thank You!
@JacobkCurtis -
jacob@jacobcurtis.com

23. Thank You!
@JacobkCurtis -
jacob@jacobcurtis.com