Findings of a fall 2009 research study by Slack Barshinger of how 39 leading b-to-b marketers are coping with turbulent economic conditions and what changes they expect to make in 2010.
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
The average business uses 36 different data gathering tools for marketing efforts alone. By uniting this data within a single platform, marketers can create an unparalleled customer experience.
Findings of a fall 2009 research study by Slack Barshinger of how 39 leading b-to-b marketers are coping with turbulent economic conditions and what changes they expect to make in 2010.
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
The average business uses 36 different data gathering tools for marketing efforts alone. By uniting this data within a single platform, marketers can create an unparalleled customer experience.
Semrush vs. Similarweb Pro: In-Depth AnalysisJoeFlynn37
Selecting the right marketing software that meets your business requirements is a challenging task. The infographic compares Semrush vs. Similarweb, two of the world’s most powerful marketing research tools, so that you can decide which tool is worth your investment.
In most cases, consumers say Semrush offers more features and better pricing.
Still, it’s best to evaluate both tools thoroughly before making a final decision.
Read more at https://successpixel.com/semrush-vs-similarweb/
CX16: Powering Smarter Customer Journeys with Personalization BuilderMaria Humphrey
You've made the commitment to join your customers on their journey, but how do you deliver the optimal experience for each individual? Join a panel of Marketing Cloud customers and experts, including Cameron Gabriel, Manager of Digital Merchandising at Harry & David and Chris Howard, VP of Digital Strategy and Design at Calamos Investments, to hear how predictive intelligence can power smarter customer journeys.
Benchmarking Your Online Impact: From Stats to Reputation ManagementNSI Partners, LLC
"Benchmarking Your Online Impact: From Stats to Reputation Management" delivered live at UnTech10, 1:30pm Thursday Feb. 11, 2010; combined from 2 sessions originally scheduled for delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)
Beyond Cross-Device: Latest innovations in cross-device, micro-segmentatio...Jonatan Zinger
- How can you track and target your customers across devices through identity based technologies?
- Micro-Segment analysis and targeting: How to analyse your website's audience, mobile app users,
offline store customers, etc.
- Online-Offline tracking and targeting: Getting insights on how online advertising is influencing offline
in-store purchases and vice-versa.
This presentation shows the impact of search on offline. Presented by Marco Guida from Mediabrands Analytics on the Reprise Media Think Search workshop in Brussels on February 17, 2011.
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDatalicious
Mat Hauck presented at Forrester's Forum for Marketing Leaders in New York City on customer data silos, how they impact revenue and customer service, and overcoming these challenges with the OptimaHub.
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
A look at what performance based marketing is all about and how real estate giants can leverage digital going forward. Here's Aji Issac Mathew's, CEO of TechShu, presentation from Digital Success for Real Estate event in Kolkata.
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
Semrush vs. Similarweb Pro: In-Depth AnalysisJoeFlynn37
Selecting the right marketing software that meets your business requirements is a challenging task. The infographic compares Semrush vs. Similarweb, two of the world’s most powerful marketing research tools, so that you can decide which tool is worth your investment.
In most cases, consumers say Semrush offers more features and better pricing.
Still, it’s best to evaluate both tools thoroughly before making a final decision.
Read more at https://successpixel.com/semrush-vs-similarweb/
CX16: Powering Smarter Customer Journeys with Personalization BuilderMaria Humphrey
You've made the commitment to join your customers on their journey, but how do you deliver the optimal experience for each individual? Join a panel of Marketing Cloud customers and experts, including Cameron Gabriel, Manager of Digital Merchandising at Harry & David and Chris Howard, VP of Digital Strategy and Design at Calamos Investments, to hear how predictive intelligence can power smarter customer journeys.
Benchmarking Your Online Impact: From Stats to Reputation ManagementNSI Partners, LLC
"Benchmarking Your Online Impact: From Stats to Reputation Management" delivered live at UnTech10, 1:30pm Thursday Feb. 11, 2010; combined from 2 sessions originally scheduled for delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)
Beyond Cross-Device: Latest innovations in cross-device, micro-segmentatio...Jonatan Zinger
- How can you track and target your customers across devices through identity based technologies?
- Micro-Segment analysis and targeting: How to analyse your website's audience, mobile app users,
offline store customers, etc.
- Online-Offline tracking and targeting: Getting insights on how online advertising is influencing offline
in-store purchases and vice-versa.
This presentation shows the impact of search on offline. Presented by Marco Guida from Mediabrands Analytics on the Reprise Media Think Search workshop in Brussels on February 17, 2011.
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDatalicious
Mat Hauck presented at Forrester's Forum for Marketing Leaders in New York City on customer data silos, how they impact revenue and customer service, and overcoming these challenges with the OptimaHub.
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
A look at what performance based marketing is all about and how real estate giants can leverage digital going forward. Here's Aji Issac Mathew's, CEO of TechShu, presentation from Digital Success for Real Estate event in Kolkata.
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
in this ppt we explain about what is digital marketing and about its areas, it is really helpful for those who want to make career in digital marketing field.
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
Solution Planets : Best Digital Marketing Agency Mulund Mumbai | Contact us NowSolution Planets
Solution Planets Mulund Mumbai is a full-service digital marketing agency that specializes in helping businesses increase their online presence and drive more sales through effective and proven strategies. We offer a wide range of services including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Contact us now! www.solutionpalnets.com
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.
UK Search Engine Benchmark Report 2009Econsultancy
The UK Search Engine Marketing Benchmark Report 2009, carried out in association with search agency Guava, contains a comprehensive analysis of the UK search marketing environment.
The 71-page report, covering Search Engine Optimisation, Paid Search and Social Media Marketing, is based on an online survey of nearly 900 respondents in February and March 2009.
http://econsultancy.com/reports/uk-search-engine-marketing-benchmark-report
their reporting and trackingHow Industrial Marketers Track ROI?Andrew Flynn
More and more, marketers are being tasked with proving the return on investment (ROI) of their marketing initiatives. This can pose a challenge, because there are many ways to determine the results and value of each campaign. For our most recent Marketing Maven survey, we wanted to know more about how industrial marketers handle proving ROI and what challenges they encounter.
Awarded Digital Marketing Training Institute. Trained 20000+ Students & Rated 4.9 / 5. Learn from industry experts and gain in depth knowledge. Be a Certified Digital Marketer. Agency Projects. Soft Skills Training. 500+ Hiring Partners. Rated 4.9 / Students.
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Similar to Marta Turek - Double edged sword of ppc measurability (20)
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Marta Turek - Double edged sword of ppc measurability
1. Double Edged Sword of PPC MeasurabilityFrom Marta Turek’s Presentation at the Vancouver SEM Meetup
2. The Challenge “Measuring ROI is the biggest challenge for those managing paid search campaigns in the eyes of both companies and agencies”State of Search Engine Marketing Report 2010in association with SEMPO
3.
4. Which ‘trackable’ channel gets credit for the sale?Email Outdoor Advertising Direct Visit Paid Search Banner ad
7. B2B purchase decision is non-linear process involving multiple interactionsSource: The BuyerSphere Project
8. Marketing Attribution is Essential Search Convert Video Mobile Offline Social Media Customers interact with multiple channels…both online & offlineand with different media across channels
9. Marketing Attribution is Essential Roughly 60% of Sales Attributed to Last Touch had at least one other campaign interaction Online retailer: buyers interacted with average 3.9 campaigns High value customers: interaction increased to 7.4 campaigns Consumption + impact of online media is interrelated with other media Long sales cycles mask the impact of first clicks Source: Coremetrics 2009
10. Consequences of NOTGetting it Right Marketing overspends/under spends Unhealthy tension among marketing managers Misguided investment (people & dollars) for budgeting/forecasting Impacts credibility of PPC
11. Not Convinced by SEM:YouSendIt Case Study Perceived as an ineffective channel Significant marketing investment with no measurable yield Branded is the only traffic that converts Lack of proper metrics
14. Branded conversions are impacted by non-branded termsConversion rate dropped from 15% to 10% 3500 to 1500 Conversion to order increased to 2.3 from 1.8 52 to 36 sales
15. Opportunity Cost of PPC Reduced new visitors to site organically by 3% YouSendItlost a significant amount of overall share of voice (5-20%) for top 6 keywords when pausing SEM Lost BRANDED traffic to competitors
16. Road Blocks to Attribution Politics Trumps Data-Driven Insights Limited Expertise Limited Technology & Data Disjointed Marketing Efforts Difficulty or Failure to Measure Marketing Channels Can’t Afford It No Time
20. Enquiro Hiring Experienced PPC Search Marketing Strategist Minimum 2 years Experience: Developing, Implementing and Maintaining Paid Strategies & Recommendations Analyzing & Applying Response Data Proficiency Navigating Search Analytics Tools Come Speak to Me to Discuss Further http://www.enquiro.com/about/careers.php