What you will learn in digital trends at The Creative Circus.

1. Digital Trends
and why you should care

2. This class is made possible by:
Moxie Interactive
Tim Leake
Alessandra Larius
Daniele Fiandaca
Joel Lunenfeld
Hyper Island

3. Your goal:
Know more than me

4. Your mantra:
Don’t ignore, explore.

6. 307,006,550
U.S. Population April, 2011
Source: U.S. Census Bureau

7. 500,000,000
Worldwide Facebook users
Source: Facebook. April, 2010

8. 700 minutes/month
Time people spend on mobile phone calls
Source: “Hanging up, reports of the death of the phone call are greatly exaggerated.” The
Economist. 29 December 2010.

9. 700 billion minutes/month
Time people spend on Facebook
Source: Facebook. April, 2010

10. Digital is survival of the fittest

18. The wrong way

23. The right way

24. The Holy Trinity of Modern Messaging
Concept
Media Strategy

26. Don’t ignore, explore.

28. What you will learn

29. 1. Gaming
2. Search
3. Mobile
4. Memes
5. Tablet/Apps/TV/Cloud Computing
6. Rich Media Advertising
7. Herd Psychology
8. Relevance of Blogging
9. Social Networking (Twitter, FB, etc.)
10. Gesture Navigation
11. Location-Based Marketing

30. All this can be yours if...

31. RESEARCH

32. How/Rules

33. Resources
Mashable.com
GoogleLabs
TED
CNET News
DailyTech.com
PSFK.com
FastCompany
TechnologyReview.com
Gizmodo.com
TechCocktail.com
Instapaper

34. Why people care.

35. Strategy Board

36. Don’t ignore, explore.

37. Your Vows

38. Today
I will become a citizen of Twitter.

39. Today
I will create a Google Reader page.

40. Today
I will start a tech blog.

41. Today
I will not be afraid to use a new browser.

42. Today
I will check-in.

43. Today
I will jump down the rabbit hole.

44. Trendspottingsummer2010.ning.com

45. Right Now
Wendy’s - Where’s The Beef
Wassup?! - Budweiser
Calgon - Take Me Away
Nothing Comes Between Me & My Calvins
Does She Or Doesn’t She? - Clairol
We Love To Fly & It Shows – Delta Airlines
We Bring Good Things To Life – GE
Pardon Me.. Grey Poupon