A look at the psychology behind marketing borrowing from Seth Godin, Derek Sivers and Malcom Gladwell.

1. The Herd
A Study in Marketing Psychology

2. Insurance

3. Food Shopping

4. Coupon

5. Colour

7. “I’ll have what he’s having.”

15. Applause!

16. Harnessing The Herd

17. The most-effective form
of advertising?
Word of Mouth

18. Purchasing Decisions
Rational Irrational

26. Harnessing The Leaders
(or second in command)

27. The most-effective form
of advertising?
Word of Mouth

28. What people want
What clients want
Attention Attention

30. "That is the paradox of the epidemic:
that in order to create one contagious
movement, you often have to create
many small movements first."
— Malcolm Gladwell (The Tipping Point)

31. "If you want to bring a fundamental
change in people's belief and
behavior...you need to create a
community around them, where those
new beliefs can be practiced and
expressed and nurtured."
— Malcolm Gladwell (The Tipping Point)

39. Blogs become web mags

42. Applause!

43. Leveraging The Herd:
The Power of Bitching

44. Dear @SouthwestAir-I know I’m fat, but
was Captain Leysath really justified in
throwing me off a flight for which I was
already selected?

55. Strategy Board
Ego Remarkable
Insecurity
Trust
Attention
Validation
To Be
Heard

56. Gift your target
Useful
Entertaining Informational
Early
Adopter

57. well-fed.tumblr.com/
oscarzabala.tumblr.com/
Holga 135 BC 35 mm camera