ACE Conference, June 12, 2012

1. Making Social Media Work for You
ACE Conference, June 12, 2012
Peter Tögel
ptogel@clemson.edu
http://twitter.com/ptogel
Follow our PSA Team @: http://twitter.com/psamarketing

2. SOCIAL MEDIATIMELINE
Email Usenet Listserver Internet
Relay
Chat
Websites
Groups
Chats
1st Social
Networking
Sites
Classmates.com
Blogs
Podcasts
Wikis
mySpace
Linked in
Facebook
flickr
twitterYouTube Pinterest
1971 1979 1984 1988 1991 1995 1998 20042003 20062005 20102007
tumblr
ustream

4. "In five to eight years they [Facebook] are going to
disappear in the way that Yahoo has disappeared"
Eric Jackson, founder of Ironfire Capital

7. There are 5 billion mobile subscribers and
only 1 billion desktops in the world.

8. 64.2 million U.S. citizens use their mobile devices
for social networking, with more than half of
them doing so “almost every day.” – comScore

9. 81 percent of the 78 million-plus unique
visitors Facebook collects each month
arrive through smartphones. – comScore

10. Owners of mobile devices are
increasingly multi-tasking while
watching a TV program. – Nielsen

12. So how can you make social media work for you?

13. The internet is an ever-changing platform and
you have to be prepared to adapt to its
advancements no matter how quickly they arrive.

14. You have to
connect people with a passion
for a common interest.

15. Consider your audience:
who, when, what, why, where, how...

16. Who reads your content? (Don’t answer everybody)
When does your audience read your content?
What device are they using to access your content?
What are their pain points?
Why should they care for your content?
Where do they want to access the information?
Where does your audience spend most of their online social time?
How do you know that you know your audience?

17. If you want to capture the attention, hearts,
and minds of your audience,
it is important to have passion for your audience
and to start thinking about how you can add
meaningful value to your audience’s life.

18. Devices influence the way your audience
consumes your content.
Remember that they do not exist in isolation of one
another, but rather have a complementary
relationship in your audiences’ lives.
Understanding how your audience behaves
across multiple environments is the key for
you to stay ahead of the curve.

19. Consider your audience.
Connect people with a passion.
Add meaningful value to your audience’s life.
Present the content on the devices your audience uses.
Prepare to adapt to advancements.

20. Questions?
Peter Tögel
ptogel@clemson.edu
http://twitter.com/ptogel
Follow our PSA Team @: http://twitter.com/psamarketing
Presentation can be found at:
http://www.clemson.edu/public/web/social_media/

21. Sources:
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus
http://www.nielsen.com/us/en/insights/reports-downloads/2012/us-digital-consumer-report.html?status=success
http://www.socialmediaexaminer.com
http://www.google.com/analytics
http://www.mediabistro.com
http://socialmediatoday.com/