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Casting A Wider Net: Using social media to improve scientific research, communication and outreach

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Presented at the American Fisheries Society meeting in Little Rock, Arkansas, September 10th, 2013

Published in: Technology, News & Politics
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Casting A Wider Net: Using social media to improve scientific research, communication and outreach

  1. 1. Casting a Wider Net Using Social Media To Improve Scientific Research, Communication and Outreach Christie Wilcox PhD Student, Cell and Molecular Biology Science Writer/Blogger
  2. 2. The Connected World of Americans use the internet 78% more than
  3. 3. The Connected World In 2000… 360,985,492 users In 2012… 2,405,510,175 users …an increase of more than 660%!
  4. 4. Internet = Information Where do you get most of your news about national and international issues? PEW Research Center, Dec 2010
  5. 5. Internet = Information Where do you get most of your news about national and international issues? (< 30 yrs old) PEW Research Center, Dec 2010
  6. 6. Internet = Information University of Chicago, National Opinion Research Center, General Social Survey (2008) Where do you get information on specific scientific issues? The Internet is the main source of information for learning about specific scientific issues such as global climate change or biotechnology
  7. 7. Social Media = Internet on Steroids 15,358 tweets per second when Italy lost to Spain in the 2012 European Championship 684,478 pieces of content shared every minute on Facebook of video is uploaded to YouTube every second 1 hour
  8. 8. 57% of Americans say they talk to people more online than they do in real life
  9. 9. 17% of all time spent online is spent on social networking sites
  10. 10. In 2011, social media overtook looking at porn as the number one online activity.
  11. 11. 50%
  12. 12. All The Kids Are Doing It Close to 90% of 18-30 year olds have at least one social media account… … and almost a third will check their networks before they even get out of bed.
  13. 13. Internet = Communication Do you use social media? PEW Research Center, Feb 2012
  14. 14. Digital Water Coolers • Chat • Discuss • Share • Gossip • Debate • Connect • Keep In Touch
  15. 15. The Internet is Yours!
  16. 16. One Size Does Not Fit All
  17. 17. One Size Does Not Fit All ≠ ≠ ≠ What works for others may not be right for you!
  18. 18. Social Media Landscape
  19. 19. Social Media Success Stories: NOAA Website Traffic Statistics:
  20. 20. Social Media Success Stories: Roberts Lab
  21. 21. Social Media Success Stories: Roberts Lab
  22. 22. Social Media Success Stories: Roberts Lab
  23. 23. Twitter Success Stories: Live-Tweeting An Expedition “We had arranged a text to donation number, and I tweeted that every dive in PNG cost us about $5USD and that $5 donations to support the expedition could be made by texting the number. That single tweet raised a couple of hundred dollars.” Joshua Drew, lead scientist
  24. 24. Be Creative
  25. 25. Filtering The Deluge You have to accept the fact that you cannot, and will not, see everything.
  26. 26. Christie Wilcox PhD Student, Cell and Molecular Biology Science Writer/Blogger (Science Sushi) Twitter: @NerdyChristie http://christiewilcox.com

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