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Your Approach to Social Media…andLifeAndy Cutler@andypvd@OurPVD, #OurPVD#SmallerCitiesUniteRETHINKING
Blah, Blah, BlahO Active registered Twitter users: 545.75 MillionO Percent of Twitter users using their phone to tweet:43%...
Start with Why?…
How Do You View Social Media?“As a foundation, we’ve often used social media todisseminate publications and lessons learne...
Not enough time…Not enoughresources…Not enough people power…Who really sees it…Not a priority…
CONNECTINGVIRTUAL & REAL WORLDS:RHODE ISLAND EXAMPLES
• Premier student-led designconference in the world• Now in its 6thyear• Over 3,500 participants from 6continents• In 2012...
Smaller Cities Unite!
#OurPVD: From Hashtag toHandle to Movement
My “Birthday Challenge”: June 11OK....would like to try a little experiment. In lieu ofthe traditional (and yes, somewhat ...
What Time Is It?O Facebook – between 10 am-4pm Monday thruThursday.O Twitter – between 1pm-3pm Monday thru Thursday.O Link...
Keeping up with…
Tracking Trends: 3 Step Process1.Published ContentO Mashable, HuffPostTech, Smartbriefs, Google NewsAlerts, Slideshare1.Vi...
Making New Friends!
Tech Startups: Your New BFF
Just Remember…O START by asking the question Why?O COMMIT to building authentic and genuine relationshipsO LEVERAGE social...
Social Media: Be on Your Best Behavior“If this is your husband, I have endureda 2 hour train ride from Philadelphialisteni...
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
Rethinking Your Approach to Social Media...and Life
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Rethinking Your Approach to Social Media...and Life

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Communications designer Andy Cutler explores the questions why and what engagement can mean to those venturing into the world of social media. Presentation given at 501 Tech Club RI at the RI Foundation (June 14, 2013).

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Rethinking Your Approach to Social Media...and Life

  1. 1. Your Approach to Social Media…andLifeAndy Cutler@andypvd@OurPVD, #OurPVD#SmallerCitiesUniteRETHINKING
  2. 2. Blah, Blah, BlahO Active registered Twitter users: 545.75 MillionO Percent of Twitter users using their phone to tweet:43%O Percent of people who don’t tweet but watch otherpeople: 40%O Number of tweets per second: 9,100O Total number of Facebook users: 1.1 BillionO Total number of Facebook mobile users: 750Million
  3. 3. Start with Why?…
  4. 4. How Do You View Social Media?“As a foundation, we’ve often used social media todisseminate publications and lessons learned,invite discussion on foundation topics, promoteopen contests and let people know about grantapplication deadlines. Our experience hasdemonstrated that social media tools have beenpowerful in pushing us to be more transparent.It’s opened up new channels for participation andfeedback in our work.” – Knight Foundation, Aug.2012
  5. 5. Not enough time…Not enoughresources…Not enough people power…Who really sees it…Not a priority…
  6. 6. CONNECTINGVIRTUAL & REAL WORLDS:RHODE ISLAND EXAMPLES
  7. 7. • Premier student-led designconference in the world• Now in its 6thyear• Over 3,500 participants from 6continents• In 2012, students from 32 collegesand universities participated• Twitter reach exceeded 1 millionpeople in 2012 (Source: Socialping)• Worldwide media coverage• Advertising budget = $0
  8. 8. Smaller Cities Unite!
  9. 9. #OurPVD: From Hashtag toHandle to Movement
  10. 10. My “Birthday Challenge”: June 11OK....would like to try a little experiment. In lieu ofthe traditional (and yes, somewhat gratuitous)birthday wishes tomorrow, I was wondering if myfriends could instead share something awesomethey did that day (e.g., help an older lady acrossthe street, support a youth chess team from a poorneighborhood, invest in an artsorganization/artist/event, caring for someone whomay be ill, supporting agents of change in yourcommunity, etc.). Just to do one awesome thingtomorrow for someone else and share thatinstead, and that would be the greatest birthdaywish (or gift) you could bestow upon me. Thanks!
  11. 11. What Time Is It?O Facebook – between 10 am-4pm Monday thruThursday.O Twitter – between 1pm-3pm Monday thru Thursday.O LinkedIn – focus on posting before and after businesshours, 7 am-9 am and 5pm-6pm Tuesday thruThursday.O Google+ – 9am-11am on workdays.O Pinterest – This is the one social network you shouldfocus on posting during weekday evenings and on theweekends. specifically 2pm to 4pm and 8pm to 1am onweekdays. The best time to pin items on Pinterest is onSaturday morning.Sources: bitly, Masahble, Infographic Pics, Houston Chronicle/Small BusinessSection, Elaine Fogel
  12. 12. Keeping up with…
  13. 13. Tracking Trends: 3 Step Process1.Published ContentO Mashable, HuffPostTech, Smartbriefs, Google NewsAlerts, Slideshare1.Virtual ToolsO Tweetdeck/HootSuite (Follow #socialmedia)1.Learn from others (in real/virtual worlds)O #EdChatRI, EdTechRI, #Learning401, LinkedinGroups, Providence Geeks, PRISM, Founders LeagueOpen Coffees
  14. 14. Making New Friends!
  15. 15. Tech Startups: Your New BFF
  16. 16. Just Remember…O START by asking the question Why?O COMMIT to building authentic and genuine relationshipsO LEVERAGE social media as a tool to sustain/grow existing relationships (and increating new ones)O KEEP up with trends/new developmentsO WRITE (and develop) compelling content that inspires, catalyzes and mobilizesindividuals/groups (e.g., infographics)O CREATE an active ambassadorial approach to your communityO TAKE curating seriouslyO THINK about engagement…always!
  17. 17. Social Media: Be on Your Best Behavior“If this is your husband, I have endureda 2 hour train ride from Philadelphialistening to this loser and his friendsbrag about their multiple affairs andhow their wives are too stupid to catchon. Oh please repost …”168,078 shares

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