Made the following introductory presentation on social media in Sri Lanka today, focussing on civic media, to new recruits of the National Information Centre. The training was held at Visumpaya in Colombo, and conducted in Sinhala and English.
41. • Over 42% want Govt Ministers to use social media
to engage with the public.
• 18 – 24 want Q&A (20.8%), older groups want
updates from events they attend. Younger want
interaction, older want information (narrowcasting
vs broadcasting generation?).
• Majority want information and news updates on a
daily basis.
42.
43. • Reframing Youth apathy? Disinterest by young
adults?
• The most engaged in political and social issues
seem to be the youngest and oldest demographics
in the survey
44.
45. • Not everyone needs to be connected to web to be
influenced by it
• The influence of content on social media in
particular, and online content in general, extends to
groups well beyond those who are directly
connected to, and participating in these online
networks.
• This also puts to rest the often quoted myth that
since Internet penetration is relatively low in the
country, content shared online has little to no
footprint in the larger public consciousness.
46.
47.
48. Consumption is already shifting online,
away from terrestrial broadcast
Social sharing, time shifting, mobile first