How You Can Use Social Media - What's Your Small Step Going to Be?

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How You Can Use Social Media - What's Your Small Step Going to Be?

  1. 1. How You Can UseSocial MediaWhat’s your small step going to be?
  2. 2. What is Social Media?
  3. 3. What comes up when youthink of social media? “Moral panic is a common reaction to new forms of communication.”1 1. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01474.x/full
  4. 4. What prevents you fromusing social media?  Lack of time  Knowledge and skills  Finding content  Knowing where to start  Which platforms to use  Privacy issues
  5. 5. Data Social media is widespread.  In the U.S., social networks and blogs reach nearly 80% of Internet users and represents the majority of Americans’ time online. 1 Half of all American adults are using social networking sites. 2 “If you plan on still being in business in the next 1-5 years you should embrace social media.” –Kathie England 1. http://blog.nielsen.com/nielsenwire/social/ 2. http://www.pewinternet.org/Media-Mentions/2011/Half-of-American-adults-use- Facebook- other-social-networks
  6. 6. My Story
  7. 7. Strategy
  8. 8. My Strategy P = small business owners, C level executives, decision makers in non-profits  35-65 years old  Equally male and female  Minority business owners, C level execs and decision makers O = provide information that gets people excited and helps them to use social media for their business on a daily basis S = set up a content management machine T = LinkedIn, Facebook, Twitter, blog, email newsletter
  9. 9. Content ManagementMachine Buffer App Tweet Deck Hoot Suite
  10. 10. My Small Step
  11. 11. What Will Your Small StepBe?
  12. 12. Questions? 503-477-9221 brittany@buildsocialconsulting.com www.buildsocialconsulting.com @ebkcd2 facebook.com/buildsocialconsulting linkedin.com/company/build-social-llc

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