Status Update of DigiSkills, a program to deliver one million intermediary and basic trainings online, with the help of coaches, in Pakistan by 2020. Admissions for first semester starting 1 August closed. Applicants invited for next semester commencing 1 Dec 2018

1. Ministry of IT & Telecom
Government of Pakistan
www.ignite.org.pk
Yusuf Hussain &
Khurram Saleem
July 20, 2018

2. www.ignite.org.pk
Preparing for the Future of Work
Virtual
University
MCOM /
Epiphany
Semiotics
/ Systems
Architects
Mission
One million trainings
delivered by 2020.
2
Vision
A continually learning
populace with initiative.
Core Values
One Team - No Titles;
Innovation through
Diversity; Data driven
learning & decision
making; Compassion for
the marginalized.
Scope
These are intermediary and basic skills. They do
not address IT industry programming needs. They
are for the general public that is conversant in
Urdu, with basic English reading and writing skills.

3. www.ignite.org.pk
Executed Aggressive Timeline
1st Feb 1817th Nov 17 15th June 1830th May 18 20th Jul 18
3
Open Bidding
initiated for
Training
Component, after
months of study
and feedback to
finalize strategy
Contract signed
with VU, with no
delay in bidding
process due to
Islamabad road
blockages
- Beta released, with human-
centric learning management
system, content by rockstar
trainers, and scalable
architecture, in 100 days
- Outreach & Data
Analytics/AI strategies
finalised; after open bidding,
awarded to MCOM-Epiphany
and Semiotics-AI
- After ECP lifts ban,
hiring of online coaches
initiated by VU; 1
August first semester
start date announced
- Outreach initiated,
Customer focus groups
intensified, Data
analytics/AI architecture
initial process deployed
- Registrations for first
semester 250+% of
target
- After filling dropout
spots, surplus trainees
will be enrolled in 2nd
semester
commencing 1 Dec

4. www.ignite.org.pk
Courses
Freelancing
Digital Marketing
Digital Literacy
E-Commerce Management
SEO
Autocad
Wordpress
Quickbooks
Graphics Design
Creative Writing
Elegant LMS, Engaging Content & Scalable
Architecture Developed
4

5. www.ignite.org.pk
Multipronged Outreach Strategy Executed
Digital Mass Email/SMS, Blog, Social Media Profiles
Management/Online Reputation Management, External
Bloggers Outreach, Outreach Content Development, Digital
Advertising, Web Banners etc.
Print Press Advertisement, Press Releases, Special Supplements,
Posters, Brochures & Flyers, Banners etc.
Electronic Radio Program/Spots, Outbound Calling, Success Stories etc.
PR Launch Event, Influencers, Positive Articles, Tickers,
Roadshows in educational institutions across Pakistan.
5

6. www.ignite.org.pk
Real Time Data Analytics to Continually Learn & Improve
VU LMS
WEBLOG COACHES DATABASE
MCOM FILE SYSTEM
BLOB ADS
DATA
ANALYTICS
SOCIAL MEDIA TRENDS
MOBILE
DASHBOARDS
PRESENTATION
IVR SURVEYSCHATBOT
6

7. www.ignite.org.pk 7
Performance Highlights
54,755 Course Enrollment 9: 32 am 20 July 2018
250% Above Target
25% Female Enrollment

8. www.ignite.org.pk 8
Data Insights
200
1,143
8,033
13,913
7,719
1,196
69
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Trainees Count
Trainee Breakdown by Qualification
Middle Matric Inter Bachelors Masters MS Ph.D
Data Insight
Female visitors 45%, however
enrollment rate 25%
Reason
Focus Group identified reason
as mobile numbers and home
address, which was
mandatory for registration
Outcome
Mobile number and address
requirement removed,
increasing female enrollment
ratio.

9. www.ignite.org.pk
Enrollment Map
9

10. www.ignite.org.pk
Target Next
 Next course starts December 1, 2018
 Lessons learnt to be incorporated
 Community building
 Work on demand side
10

11. www.ignite.org.pk
11
Thank you!
MA Jinnah Campus, Defense Road, Off Raiwind
Road, Lahore, Pakistan
www.digiskills.pk
Yusuf Hussain
CEO, Ignite
0311-111-3444
info@digiskills.pk
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