DIGI AND MAGAZINE ADVERT

Process of making my
digi pak & magazine
advert

I STARTED WITH A IMAGE I TOOK OF JOE ON THE FLOOR. I THEN EDITED IT BY ADJUSTING THE
COLOURS AND RIDDING OF ANY IMPERFECTIONS. IT WAS FAIRLY ORANGE, SO I ADJUSTED HEAVILY
ON THE RGB SCALE. I ADJUSTED BRIGHTNESS, VIBARANCY, CONTAST AND ITS LEVELS.

THEN I CUT ROUND JOE’S BODY CUTTING OUT ALL THE SHADOWS ECT,
THEN RE-EDITING. AT WHICH POINT I PUT IT ON TO A 20/20 SQUARE WHITE
BACK GROUD. I THEN I STARTED PLAYING AROUND WITH THE TITLES. I
KNEW I WANTED A THIN FONT THAT FAIRLY LINK WITH MY MUSIC VIDEO. I
ALSO WAS CAREFUL WITH CHOOSING THE COLOURS AS I WANTED THE
FOCUS POINT THE IMAGE OF JOE.

I THEN DUPLICATED THE TRANSPARANT IMAGE OF JOE’S BODY, AND LAYERED IT UNDERNEATHER THE
ORIGIAL. I ALSO REDUCED THE OPACITY OF THE IMAGE, SO IT LOOKED ALMOST LIKE A SHADOW. I
REDUCED CONTRAST AND THE BRIGHTNESS TWO SO IT REALLY DID CONSTRAST TO THE ORGINAL
PHOTO. I THEN ALSO STARTED EXPERIMENTING WITH THE TITLES AGAIN, PUTTING HEVEN ABOUT HIS
HEAD, TOO LOOK LIKE HE WAS GOING UP TO HEVEN. I PUT THE NAME OF THE SONG/ALBUM AT THE
BOTTOM. WE SPACED OUT THE WORDING TO MAKE IT LOOK ELEGANT AND DIFFERENT.

I ENDED UP WITH THIS, BUT I DIDN’T THINK IT QUITE PACKED ENOUGH PUNCH FOR MY MUSIC
VIDEO. EVENTHOUGH IT IS ELEGANT AND TECHNICALLY ECCELENT, I THOUHT IT LACKED TOO
MUCH COLOUR FOR A INDIE ALBUM COVER.

I SPENT A LONG TIME EXPERIMENTING WITH LAYERING IN MY MUSIC VIDEO AND ON MY ALBUM
COVER, AND I WANTED THAT TO BE A BIG PART OF IT. THIS HAS 3 LAYERS OF JOE’S BODY WERE
SLIGHTLY SHIFTED TO THE SIDE SO IT CREATES A SHADOW AND A ‘TRIPPY’ IMAGE. I THEN REDUCED
THE OPACITY ON THE TWO TOP LAYERS TO BETWEEN 20-40% SO IT LOOKS LIKE A SHADOW. I THEN
DID THE SAME WITH THE TITLE OF THE ARTIST, TO AGAIN MAKE IT LOOK LIKE A SHADOW AND IT TO
LOOK BLURRED.
TOO ADD SOME COLOUR, I WAS EXPERIMENTING WITH PARTICALLY TRANSPARANT STRIPS OF
COLOUR. I DECIED ON A BRIGHT ORANGE, WHICH HUGELY STANDS OUT AGAINST THE WHITE BACK

THE BACK PAGE TO KEEP IN THE THEME OF SIMPLICITY, I WENT FOR THE SAME COLOUR PALLET AS
THE FRONT PAGE. I ADDED TRANSPARENT IMAGES OF TWO MUSIC LOGOS, AND THEN A BAR CODE.
I NOTICED WHILE RESEARCHING, ALBUMS TEND TO HAVE A WEB ADDRESS ASWELL, SO I PUT MY
WEB ADDRESS!! (ONLY A LITTLE BIT OF SELF PROMOTION). I THEN COPIED THE ORIGINAL ALBUM
COLLECTION OF MUSIC, AND ADDED IT TO THE BACK OF THE ALBUM. I USED THE SAME FONT IVE
USED THROUGHOUT ALL OF MY PIECES, SO THEY ALL RELEATE. HOWEVER, I REDUCED THE
SPACING BETWEEN THE LETTERS. I ALSO USED THE ‘RULER’ FUNCTION ON PHOTOSHOP TO MAKE
SURE ALL WORKS WERE SEPERATED CORRECTLY AND ALL NUMBERS WERE LINED UP.

THIS IS THE INSIDE PAGE OF MY DIGIPAK. I WANED TO HAVE A BTS PAGE DUE TO THE FACT THAT
WHEN I GET ALBUM I LOVE THE BEHIND THE SCENES BIT OF IT ESSPECIALLY WHEN ITS IN RELATON
TO THE MUSIC VIDEO. I INDIVIDUALLY EDITED EACH PHOTO, THEN CROPPED INTO A SQUARE. I AGAIN
USED THE RULER DIVIDING IT INTO 4/4. I THEN ADDED ALL THE PHOTOS IN TRYING TO MAKE SURE I
GOT ASPECT FROM ALL THE SCENES IN THE MUSIC VIDEO AND SOME OF THE BITS BEHIND IT. I ALSO
PUT MY OWN LOGO ON TO IT.

I WAS UNSURE OF WHAT I WANTED TO DO FOR MY CD PAGE. BUT I KEW I LIKED IT
WHEN THE CD AND THE BACK GROUD IMAGE LINKED, SO THEY LOOK SIMILAR. I
WANTED IT TO BE SIMPLE AND JUST A POP OF COLOUR LIKE THE ALBUM COVER. I
USED THE SAME FONT AND SIZE TO MATAIN THE LOGO, SO IT WAS RECOGNISABLE.

WE USED THE SAME ORANGE AS THE ALBUM COVER, SO THEY LINKED TOGETHER. WE WERE ALSO
INSPIRED BY THE IMAGE, HOWEVER SINCE IT’S A ADVERT, WE MADE IT MORE DISTORTED AND
WEIRD SO IT WAS HIGHLY INTRESTING. WE USED CONTRASTING COLOURS OF BLACK AND ORANGE,
SO IT LOOKED MORE CREATIVE AND DIFFERENT. I LOVED THE FONT, SO WE USED THE SAME AS THE
DIGI PAK.

DIGI AND MAGAZINE ADVERT

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