These are the slides, with presenter’s notes, that were used to present “Fifteen Forbidden Food Clichés That Are Holding You Back” to the assembled marketing execs of the National Restaurant Association’s Marketing Executive Group conference in Atlanta, Fall of 2014.
Ημερίδα με θέμα: «Η Ένωση Ελλήνων Βιβλιοθηκονόμων και Επιστημόνων Πληροφόρησης (ΕΕΒΕΠ) και η Συνεργασία της με το Τμήμα Βιβλιοθηκονομίας και Συστημάτων Πληροφόρησης: μια πρώτη προσέγγιση για τον Καθορισμό των Δεξιοτήτων των Ελλήνων Βιβλιοθηκονόμων και Επιστημόνων της Πληροφόρησης», πραγματοποιήθηκε την Παρασκευή 31 Οκτωβρίου 2014, σε συνεργασία με την Ένωση Ελλήνων Βιβλιοθηκονόμων και Επιστημόνων Πληροφόρησης (ΕΕΒΕΠ), από το τμήμα Βιβλιοθηκονομίας και Συστημάτων Πληροφόρησης του Αλεξάνδρειου Τεχνολογικού Εκπαιδευτικού Ιδρύματος Θεσσαλονίκης.
Ημερίδα με θέμα: «Η Ένωση Ελλήνων Βιβλιοθηκονόμων και Επιστημόνων Πληροφόρησης (ΕΕΒΕΠ) και η Συνεργασία της με το Τμήμα Βιβλιοθηκονομίας και Συστημάτων Πληροφόρησης: μια πρώτη προσέγγιση για τον Καθορισμό των Δεξιοτήτων των Ελλήνων Βιβλιοθηκονόμων και Επιστημόνων της Πληροφόρησης», πραγματοποιήθηκε την Παρασκευή 31 Οκτωβρίου 2014, σε συνεργασία με την Ένωση Ελλήνων Βιβλιοθηκονόμων και Επιστημόνων Πληροφόρησης (ΕΕΒΕΠ), από το τμήμα Βιβλιοθηκονομίας και Συστημάτων Πληροφόρησης του Αλεξάνδρειου Τεχνολογικού Εκπαιδευτικού Ιδρύματος Θεσσαλονίκης.
When visiting another country, how do you find the best places to eat and drink
If you're visiting another country, there are many things to consider when choosing where to eat and drink. You want to make sure that your experience is pleasant, but also that it's safe and comfortable. Here are some tips on how I found the best restaurants when visiting Paris last year:
Find out what's great about your destination and make an itinerary that ensures you'll be able to visit places that are in high demand.
You can do this by reading reviews, talking to locals, and visiting the sites yourself. Here are some tips for finding out what's great about your destination:
Visit the top attractions. These are places people have been going for years because they're fantastic. You'll be able to see firsthand how much better it is than any other place you've been before—and then you'll want to go back!
Make sure you visit restaurants and bars in high demand neighborhoods or areas where there aren't many options (like inside a city). This will ensure that if one place is closed due to low business, another nearby option will be open for business instead of having no place at all open when you arrive in town.* Find out which restaurants serve up delicious food with friendly service at reasonable prices (not too expensive). If possible try some dishes before deciding on which restaurant/bar/café would be right for your needs--this way if something goes wrong with one dish during dinner service at said establishment then everything else can still work out fine without having wasted too much time trying something else first...
Follow These Steps And You'll Have A Girlfriend In No TimeGeorge Hutton
http://mindpersuasion.com/
Most guys would love to have a sweet girlfriend. If you have a certain girl in mind, it can be tough. But if you have many options, it's pretty easy. Learn How: http://mindpersuasion.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
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Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
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Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
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Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Charlie Hopper's Atlanta MEG Selling Eating speech with notes
1.
2. (This is where I fumbled around with the audio/visual equipment for slightly longer than I would have liked to.)
3. The people who market these are lucky. The beans are always the same, every day and night. They aren’t affected by weather, or season, or moody employees.
4. This restaurant will be a completely different place in 12 hours. Those responsible for marketing it have to worry about a lot more than the people who market Ranch Style
beans.
5. Grocery stores sell food.!
Restaurants sell eating.! !
Eating is an experience, which is a lot more complicated than a product.
6. Product is important, of course.! !
You have to have a consistently great product. OF COURSE. Of course, of course, of course.
10. Actually, I know at least one of you has a sandwich up here. There’s Which Wich, Firehouse, Blimpie’s, Subway, Quizno’s, Jimmy Johns, and Potbelly.
11. They’re all good. And I bet most of us would fail to match the sandwich to the logo in a focus group, even if we were eating it. We could do this with pizza, burgers, almost anything.
12. Without a context, it’s a good sandwich. But that’s all.!
When people choose a restaurant, they’re thinking about the context. And that’s your brand.
13. In fact, did you see that thing that was going around the internet last week, where a couple of jokers in the Netherlands served McDonald’s to a bunch of “foodies?”
17. But it’s also terrifying, right? Any of us might have fallen for that.! !
The food was out of context.
18. Ever been to Chicago? This is on Michigan Avenue. How can you possibly decide? I know I would fail a taste test of these two coffees. How can I choose one over the other?
19. I choose based on what I expect from the experience as a whole—what I know about Starbucks and Caribou as companies, as brands. And I’m looking for a brand experience.
20. Moments !
uh…
And every experience is just made up of moments. Marketing moments.!
In fact, I have divided up every marketing moment a typical restaurant has to work with.
21. 18 !
uh…
I think there are 18 Marketing Moments. That’s 18 chances to help a customer “get” the experience you offer, starting from when they’re not even thinking about food to when they drive
away.
22. Here’s something that happened to me. My wife and I were looking for lunch, and I like a little coffee after lunch, and we were in an unfamiliar place. So we drove to where the restaurants
are.
23. “Look, a Starbucks with some decent restaurants next to it. Let’s just go there,” one of us said. So we parked, with no idea which of these two we were going to eat at.
24. All we knew is we were going to eat at a restaurant that started with the letter “Q.”
25. But neither of these restaurants—and I don’t mean to offend anyone—had given us a reason to choose them. We were open to subs OR burritos. We knew they’d cost
about the same.
26. So as we locked the car and started walking toward the restaurants, we still hadn’t decided. We were completely okay to walk slightly left or right—they’d both be good.
27. A Marketing MOMENT !
uh…
This would be the perfect time for some marketing to kick in, and help us make our decision.
28. But all we knew was that both places sold decent food. We had no basic beliefs about them. If you don’t know who you are, why you exist, and why people like you, that’s what happens.
29. You just end up speaking to people in a generically positive tone.
!
And you blend in with everyone else who speaks the same way.
30. Pictures of food. Puns. Prices. New products. Vaguely positive feelings.! !
They’re all the same. They all blend together.
31. And that’s fine. People know what’s going on.
!
Everyone has grown up understanding how marketing works.
32. People usually won’t, like, resent you for being generically positive.
!
They just won’t care whether they go to the Q restaurant on the left, or right.
34. So (this is from the email with the NRA people discussing what I would talk about) let’s talk about what to do about that. Action steps.
35. To drive more
“experiences” !
uh…
You want people to know what kind of experience they’ll have at your restaurant. Not just the food. You’ll sell food once they get there. But why you? Why Starbucks? Why Caribou?
36. Two Things To Stop doing,
And one important thing to start.
and How Do you talk? !
uh…
Here’s action steps.
37. Two Things To Stop doing,
And one important thing to start.
and How Do you talk? !
uh…
Here they come.
38. 1. !
uh…
Number One.! !
So important, I made it #1.
41. “Delicious” !
uh…
Just don’t type it. Don’t approve it. Don’t let yourself utter or print or speak or think it. Encourage colleagues to shut up if they say it.!
Ban it.
45. Generic-sounding !
uh…
And don’t stop with banning the word “delicious” from your vocabulary. !
Also don’t settle for vaguely positive, pun-driven, price-and-ingredient photos of food. They’re all the same. Generic.
51. If you have a big hat in your parking lot with your name and neon tubes bent in the shape of the letters of the word “Delicious,” then okay. I love this sign.
52. But if not, the problem is, the word is not effective. People don’t hear it.
53. “Delicious” Is Your Opinion.
and what to do instead !
uh…
Since fourth grade, people have been taught the difference between a fact and an opinion. Third grade? Second grade?
54. If a mean food critic—like this guy, from the movie Ratatouille—says the food is “delicious,” maybe they’ll believe him.
!B
ut not you.
55. They get what you’re doing. They know you WANT them to think the food is delicious. But they know that it’s subjective, and you have a vested interest, and it’s just your
opinion.
56. They grew up in America. And they’ve seen the Arby’s hat. They know that just because you say it’s delicious has nothing to do with whether it’s delicious.
57. And you’re just talking the way every restaurant tends to talk.! !
Vaguely, generically positive words trying to tell them what to think.
58. IF YOU SOUND LIKE EVERYBODY ELSE,
YOU’RE PROBABLY NOT THAT DIFFERENT.
and what to do instead !
uh…
Which is fine.! !
Except.
59. IF YOU SOUND LIKE EVERYBODY ELSE,
YOU’RE PROBABLY NOT THAT DIFFERENT.
and what to do instead !
uh…
It confirms the consumer’s belief that there’s no reason to choose you over anybody else: Which Q restaurant should we go to? Doesn’t matter. They’re not that different. Right?
60. So what should you do? This. Go back, and look at your menu, and that radio ad on your desk for approval. Talk to your social media community managers. And tell them…
61. 15 food cliché
words to never use. !
uh…
Just stop using these 15 words. It’s that simple. Stop saying the following 15 words.! !
That’s an action step.
66. “MOUTH-WATERING” !
uh…
The “water” is saliva. ! !
Maybe let’s stop talking about saliva.
67. “PIPING HOT” !
uh…
A lot of these words and phrases were assigned to us as the basic vocabulary of restaurant marketing long before our grandparents were born. What does this mean? Nobody who’s alive
knows.
69. “GRILLED TO PERFECTION” !
(ANYTHING “TO PERFECTION”)
If that’s possible, then that’s worth a news story.! !
Probably it’s just hype.!
People know what hype is.
70. “TASTE SENSATION/
CELEBRATION/EXPLOSION” !
uh…
People grew up with hype.! !
They know they’ve never had a taste celebration, or if they did they were kids. Celebration? We’re celebrating?
71. “TREAT YOUR TASTEBUDS” !
uh…
Again, let’s stop talking about the parts of the mouth. Tastebuds reside on the tongue, which forms an ovoid bolus in concert with the grinding of our jaws, prepping food for the esophagus.
Ugh.
72. “GOLDEN BROWN/
TENDER FLAKY” !
uh…
Even if it’s true, it’s been said too often.!
Your plumber probably actually does provide Quality, Value and Service from A Name You Can Trust. But that’s not effective communication anymore.
76. “LIKE GRANDMA/MOM/OTHER FICTIONAL
FEMALE RELATIVE USED TO MAKE” !
uh…
And this one kills me. What if your recipe really is your grandma’s? Who’s going to believe you? It’s been taken from you. By overuse. By generic, cliché-driven communications.
77. I know you believe me, but I feel like I have to justify and offer support for my opinions.!
You deserve facts. !
Here are some more screengrabs.
78. Piping hot. Are there hot pipes, like hot water pipes? Or is someone playing a pipe when it’s ready? Or does the server have piping around her blouse? What does it even
mean? I still don’t know.
79. Succulent is the only word that can be used to describe shrimp, to the point that this menu uses it for both the salad at the top of the page….
80. ! Succulent. “Suck” “You” “Lent.” Not a nice word. Let’s come up with a new one.
And at the bottom of the page.
81. …so, like, on my deathbed, along with my sled Rosebud and wife and kids and this speech, I will remember—this Mandarin Chicken Salad from Wendy’s? It’s
unforgettable! …it’s hype.
82. Warning. There is a possibility that the restaurant will fill with shards of taste blasting in every direction if somebody orders this. Taste shrapnel, blam, everywhere. Be
careful out there.
83. So it’s not something I’m making up. It’s not a molehill I’m making into a marketing mountain. If you’ll pardon the expression (and the cliché).
84. 15 food cliché
words to never use. !
uh…
And all you have to do is not use them.
85. And not just speak in vaguely positive terms without committing to a specific branded expression.
!
Just stop.
86. So I was telling my colleague at Young & Laramore, Tom Denari, who grew up marketing restaurants alongside me, what I was going to say to you people. And he said, “Devil’s Advocate…”
87. WON’T EVERYBODY STILL
SOUND THE SAME? !
uh…
Tom said, “If everyone stops saying those words, and just starts using different words, won't they start sounding the same again?” Good question. I think the answer is no.
88. By eliminating those clichés, you will be forced to figure out something substantive to say. Something relevant and interesting and ownable and uniquely yours to say. You’ll have to.
89. This is in the book, so you don’t have to write it down. It’s an exercise, and kind of a brutal one. But it forces you to back way up and think about why your restaurant
even exists.
90. Why are you here? Why you? Why should people prefer your restaurant?
91. If you can’t tell what it is that makes you interesting to people, then, yes, it will be difficult to stop using those fifteen words.
92. If you can’t think of a reason for people to choose you, really, over someone else—a sub or a burrito, I don’t care, either is fine—then you have a fundamental issue.
93. If at the end of this flow chart you decide you “don’t need to exist,” you kind of have a problem. Or at least you have an alert that you should figure out a different way
through the flow chart.
98. Saying the things only
you Can say. !
uh…
What can you say that no one else can? It might be fact-based, or it might actually just be a way you have of talking that nobody else can steal from you, that helps people “get” your brand.
99. And when will use this thing nobody else can say? ! !
After all, you probably can’t all afford expensive TV ads and great big social media gangs working night and day.
100. 18 moments !
uh…
You have 18 chances to influence your customer. Some restaurants are better or more relevant at various moments, but if you are consistently yourself every time, that’s a brand.
101. A Brand Is an emotional
relationship I can’t justify.
uh…
And what’s a brand? ! ! It’s a word we say a lot.! !
A lot.
102. A Brand Is an emotional
relationship I can’t justify.
uh…
The brand is how I feel when I get involved with you. It’s my emotion when I give you money—how do I feel about myself when I engage with your company?
103. A Brand Is an emotional
relationship I can’t justify.
uh…
It’s not a rational thing. People don’t dwell on it, don’t think about it. Most people can invent a rational justification, but mostly it’s just “Eh, I don’t know, I like them.” OR: “Meh, I don’t know.”
104. A Brand Is an emotional
relationship I can’t justify. But it’s what makes me choose one “Q” over another.
uh…
106. ACTION STEP !
uh…
It’ll be interesting to see if everyone on your team can agree about this.!
Maybe have everyone privately write their answer on a piece of paper before discussing it among yourselves.
107. 1 WORD !
uh…
Can you boil down your brand and the simple message your company wants to get across to customers in every one of those 18 Marketing Moments to ONE WORD?
108. CHIPOTLE = _______ !
uh…
The really effective brands can be fairly easily boiled down to a single word that sums up what their communications are about in pretty much every interaction you have with them. What’s
Chipotle?
126. 3. Start Giving People A
Reason to Choose Only You. !
uh…
Why would they choose you instead of the restaurant next to you?! !
Consistently let them know.
127.
128.
129. You = _________ !
uh…
People aren’t stupid. But they’re not weird, either. They just want to know what you’re all about. Then they can make a decision. What (simply put) are you about?
130. Selling ______ !
uh…
Answer that and you can get beyond just selling food. ! !
You’re not a grocery store.!
You’re selling eating.
132. (Then there were a bunch of really intelligently phrased and intellectually engaging questions which I believe I at least did not fumble horribly while answering.)
133. “Fifteen Forbidden Food Clichés
That Are Holding You Back” Charlie Hopper, Principal, Young & Laramore Advertising
uh…