3. KATY PERRY -
PRISMTHE ALBUM CALLED ‘PRISM’ COMES WITH A NOTE THAT CONTAINS SEEDS THAT CAN BE GROWN BY THE FANS WHICH IS AN UNUSUAL AND UNIQUE ITEM TO ADD WITH
THE ALBUM. THE SEED-NOTE IS IN A PRISM (TRIANGLE) SHAPE WHICH OF COURSE CORRESPONDS WITH THE NAME OF THE ALBUM BUT HAVING THIS INCLUDED AS PART
OF THE ALBUM IS A PROMOTIONAL METHOD THAT WOULD DRAW THE AUDIENCE IN SO THAT THEY NOT ONLY GET THE ALBUM BUT ESSENTIALLY A FREEBIE ALONG
WITH IT, THE SEED IDEA ALSO CORRELATES WITH THE FLOWER-FIELD THEME GOING ON IN THE ALBUM AS WELL. ADDING SUCH FEATURES TO AN ALBUM GIVES THE
FANS A CHANCE TO FEEL LIKE THEY ARE A PART THE EXPERIENCE, CAN INTERACT WITH THEIR FAVOURITE ARTISTS AND HAVE ANOTHER USE OF THE ALBUM WHEN
THEY HAVE PURCHASED IT.
COLOURS: THE SOFT LIGHT COLOURS USED FOR THE DIGIPAK HELP ENHANCE THE HOLOGRAPHIC EFFECT THAT IS USED ON THE ALBUM COVER AND THE INSIDE. THE
TITLE OF THE ALBUM ‘PRISM’ HAS BEEN CLEVERLY USED WHEREBY ’PRISM’ AND THE HOLOGRAPHIC EFFECT LINK TOGETHER AS PRISMS GIVE A RAINBOW EFFECT WHEN
IN DIRECT CONTACT WITH NATURAL LIGHT. THE EFFECT IS ALSO SOMETHING THAT WOULD IMMEDIATELY CATCH A CONSUMERS EYE WHICH HELPS THE TARGET
AUDIENCE AND POTENTIAL AUDIENCES SPOT THE ALBUM EVEN IF IT IS DUE TO ITS AESTHETICALLY PLEASING APPEARANCE. USE OF COLOURS AND IMAGERY CONNOTE
FRESHNESS SUGGESTING THAT KATY PERRY IS INTRODUCING A NEW SIDE TO HERSELF/MUSIC DUE TO HOW SIMPLISTIC THE PICTURE FOR THE FRONT COVER IS (MID-
SHOT OF KATY PERRY IN A FLOWERY FIELD) WHICH IS A DIFFERENT LOOK THAT THE AUDIENCE USUALLY SEE KATY PERRY IN. KATY PERRY IS KNOWN FOR HER WEIRD
AND BOLD CONCEPTS THAT ARE ALSO FEATURED ON HER ALBUMS BUT THIS TIME ROUND, WE GET TO SEE A NEW IMAGE OF HER, CREATING AN INTEREST TO THE
TARGET AUDIENCE WHO MAY EVEN PURCHASE THE ALBUM OUT OF PURE CURIOSITY. THE CD ITSELF IS ACTUALLY PLAIN AND ONLY HAS THE INFORMATION OF THE
ALBUM ON IT – THIS WOULD BE SOMETHING THAT I WOULD CHANGE BY HAVING A PICTURE OF SOMETHING ONPRINTED ON THE CD SO THAT THE OVERALL ‘PRETTY’
THEME IS MAINTAINED THOROUGHOUT THE WHOLE DIGIPAK. FOR THIS PARTICULAR CD, I WOULD PERSONALLY ADD A PICTURE OF A FLOWER ONTO SINCE AN IMAGE
OF KATY PERRY HAS ALREADY BEEN USED ON THE OTHER SIDE.
OVERALL, THE DIGIPAK IS A GREAT EXAMPLE OF HOW I WOULD WANT TO DESIGN MY FINAL PRODUCT AS IT MANAGES TO HAVE AN EXTREMELY AESTHETICALLY
PLEASING APPEARANCE IN A RATHER SIMPLE WAY. BY LOOKING AT THIS, I KNOW THAT I CAN TAKE PICTURES EVEN WITHOUT THE USE OF PROPS AND OTHER FEATURES
THAT ARE OFTEN IMPOSSIBLE TO USE/GET DUE TO PRICES.
4.
5. DEMI LOVATO - DEMI
THIS IS ONE OF THE ALBUM’S THAT I HAVE AT HOME AND I CHOSE THIS TO ANALYSE BECAUSE I THINK IT’S COLOUR PALETTE AND OVERALL LAYOUT COMPLIMENTS
THE GENRE OF THE MUSIC FEATURED ON THE ALBUM. IT IS CALLED DEMI’ AND COMES WITH A LYRIC BOOK WITH IT AS WELL. LYRIC BOOKS ARE ONE OF THE MOST
COMMON THINGS THAT ARE ADDED INSIDE DIGIPAKS AND WHAT I REALLY LIKE ABOUT THEM ARE THE PICTURES FROM THE ALBUMS PHOTO-SHOOTS THAT ARE
INCLUDED IN THESE LYRIC BOOKS.
COLOURS: THE MONOTONE EFFECT THAT RUNS THROUGHOUT THE DIGIPAK CONTRASTS WITH THE GENRE OF THE MUSIC THAT IS FEATURED ON THE ALBUM
(SYNTHETIC POP/BUBBLE-GUM POP) AS WE USUALLY THINK OF BRIGHT PASTEL TONED COLOURS FOR POP. ALTHOUGH IT GOES AGAINST THE CONVENTIONS OF POP
MUSIC AND GIVES THE DIGIPAK A CHIC AND CLEAN CUT APPEARANCE, I PERSONALLY WOULD NOT FOLLOW THE SAME PATH AS WHEN I INITIALLY SAW THE ALBUM, I
THOUGHT THE MUSIC WOULD HAVE A ROCK SOUND TO IT – FOR MY DIGIPAK I WOULD STEER AWAY FROM DOING THIS AS IT WOULD REPRESENT THE MUSIC FROM
THE ALBUM IN AN INCORRECT WAY. THE IMAGES USED FOR THE DIGIPAK ARE MID-SHOTS OF DEMI LOVATO SMEARED WITH A SILVER/GLITTERY SUBSTANCE AND SHE
LOOKS LIKE SHE IS NOT WEARING ANYTHING EITHER. THIS PARTICULAR LOOK MAKES DEMI LOVATO APPEAR VULNERABLE AND INTIMATE WHICH HER FANS WOULD
FEEL LIKE THEY CAN CONNECT WITH HER AS SHE IS NOT WEARING ANYTHING FANCY AND THERE ARE NO INDICATIONS IN THE PHOTOS THAT SHE IS A SUCCESSFUL
CELEBRITY – INDICATING THAT DEMI LOVATO IS LIKE EVERYONE ELSE. THE BOLD MAKE-UP AND THE FACT SHE IS DIRECTLY ADDRESSING THE AUDIENCE (LOOKING
STRAIGHT AT THE CAMERA) SOLIDIFIES THAT BOND BETWEEN HER AND THE FANS AS SHE IS REPRESENTED IN THE WAY SHE USUALLY IS (CONFIDENT) AND THIS
WOULD ATTRACT FEMALE FANS WHO ASPIRE TO BE LIKE HER.
THERE ARE CERTAIN ELEMENTS OF THE DIGIPAKS THAT I LIKE SUCH AS THE IMAGES AND WHAT THEY CONNOTE HOWEVER I WOULD LIKE TO INCORPORATE COLOUR
INTO MY FINAL PRODUCT AS I THINK COLOUR ATTRACTS A LARGER AUDIENCE (BOTH FANS AND OTHERS) AS IT IS EASIER TO SPOT AMONGST OTHER ALBUMS IN A
STORE. IF I WAS TO DO A SIMILAR GENRE OF MUSIC THEN I WOULD AVOID DESIGNING MY DIGIPAK IN THIS WAY AND MAKE SURE THAT THE DESIGN REPRESENTS THE
GENRE CLEARLY.
6.
7. JEONG EUNJI -
SPACETHIS IS ALSO ANOTHER ALBUM THAT I OWN AND IS PROBABLY MY FAVORITE ONE MAINLY BECAUSE OF HOW ASETHETICALLY PLEASING IT LOOKS AND WHAT THE CONTENT OF THE DIGIPAK
ACTUALLY IS. THIS IS A K-POP MINI ALBUM (CONSISTS OF AROUND 5 SONGS) CALLED ‘SPACE’ BY SINGER JEONG EUNJI. THE DIGIPAK COMES WITH A PHOTO-BOOK THAT CONTAINS A LYRIC
SECTION, 2 PHOTO-CARDS AND A POSTER. THESE THINGS ARE ALL COMMON FEATURES OF A K-POP ALBUM BUT CAN ALSO BE OPTIONAL ITEMS DEPENDING ON THE BUYER. THE PHOTO-
BOOK CONSISTS OF A SERIES OF PICTURES THE ARTIST HAS TAKEN FOR THE ALBUM PHOTO-SHOOT AND IMAGES THAT WERE USED FOR PROMOTIONAL USE (TEASER IMAGES, POSTERS AND
BEHIND-THE-SCENES). LYRICS ARE ALSO AVALIABLE HOWEVER A DOWNSIDE TO THIS IS THAT THE WORDS ARE ALL WRITTEN IN KOREAN WHICH LIMITS THE AUDIENCE AS THE
INTERNATIONAL FANS WILL NOT BE ABLE TO READ THEM. THE PHOTO-CARDS HAVE A QR CODE ON THE BACK THAT TAKES THE AUDIENCE TO A SPECIAL YOUTUBE CLIP THAT IS ONLY
AVAILABLE IF ONE HAS THE PHOTO-CARDS, HENCE WHY PHOTO-CARDS ARE SUCH POPULAR FEATURES OF DIGIPAKS. THE LAST THING THAT COMES WITH THIS DIGIPAK IS A POSTER WHICH
THE AUDIENCE CAN DECIDE IF THEY WANT TO PURCHASE THE POSTER OR NOT AND THEY ARE USUALLY AROUND THE A2 SIZE. HAVING POSTERS IS A GOOD IDEA AS NOT ONLY DOES IT
ATTRACT THE AUDIENCE BECAUSE OF THE EXTRA ITEM, BUT MORE MONEY WILL BE MADE AS THE POSTERS COST EXTRA.
COLOURS: THE COLOUR SCHEME IS SIMPLE AS THE ALBUM CONSISTS OF MAINLY ONE COLOUR; GREEN – THIS IS APPROPRIATE AS THE TITLE TRACK FOR THE ALBUM IS “THE SPRING” AND THE
ENTIRE ALBUM LINKS BACK TO THIS BRIGHT SPRING LOOK. USING A LIMITED PALETTE ALLOWS THE MAIN SUBJECT TO BE THE MAIN FOCUS (THE SINGER) AND GIVES THE ALBUM A
SOPHISTICATED AND NEAT LOOK. THIS ALBUM IS SIMILAR TO KATY PERRY’S “PRISM” AS BOTH HAVE PICKED A SIMPLISTIC THEME THAT PUTS THE ATTENTION ON THE ARTIST AND PORTRAYS
THEM AS INNOCENT AND PEACEFUL. THIS REPRESENTATION ALSO GOES AGAINST WHAT K-POP IS COMMONLY VIEWED AS, AS THE THINGS PEOPLE WOULD USUALLY ASSOCIATE K-POP WITH
ARE ELEMENTS LIKE MULTI-COLOURS, UNUSUAL AND ECCENTRIC WHEREAS THIS ALBUM HAS A SOFTER FEEL TO IT. THE IMAGES USED FOR BOTH THE ALBUM COVER AND THE PHOTO-BOOK
SHOW A VARIETY OF DIFFERENT SHOTS THAT HAVE DIFFERENT LOOKS WHICH IS SOMETHING THAT I REALLY LIKE – THE PHOTO-BOOK CONSISTS OF MANY OUTFITS THAT THE AUDIENCE
CAN FIND INSPIRATION FROM AND CREATE OUTFITS FOR THEMSELVES AND FIND A CONNECTION BETWEEN THEM AND THE ARTIST.
THIS DIGIPAK IS ALSO ANOTHER EXAMPLE OF WHAT I WOULD LIKE MY DIGIPAK TO LOOK LIKE HOWEVER, THERE ARE THINGS THAT I WOULD DO DIFFERENTLY SO THAT I COULD MAKE MY
DIGIPAK APPEAL TO BOTH GENDERS AS BY LOOKING AT THIS DIGIPAK, I KNOW THAT ONLY FEMALES WOULD BE INTERESTED IN PURCHASING THIS AS IT LOOKS VERY FEMININE.
