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Diffusion of innovation
1.
Diffusion Of Innovation
2.
The Golden Circle What? How? Why? Ordinary
Brands Special Brand
3.
The Golden Circle What? How? Why? Limbic
Brain Neocortex Limbic Brain
4.
Definition Diffusion : the
spreading of something more widely (+) Innovation: the action or process of innovating (new method, idea, product, etc.) (=) Diffusion of innovations is a theory that
5.
Diffusion Of Innovation
6.
The S-Curve
7.
Key Elements Innovation Adopters Communication channels Time Social
system 5 Key Element s of Diffusio n Researc h
8.
Process Knowledge Persuasion DecisionImplementation Confirmation Five stages of the adoptio n process
9.
Thank you http://bryanmmathers.com/wp-content/uploads/2015/05/diffusion-of-innovation-2.png http://www.sdmmag.com/ext/resources/2011_June/SDM0611-F6-IPsurveillance-slideimg-011.jpg https://www.youtube.com/watch?v=Ef-OKBzHhmo https://www.youtube.com/watch?v=kxVeLlTEgtU https://www.youtube.com/watch?v=zU3fIEPfctQ https://www.youtube.com/watch?v=NiNoNYLBabA Sources
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