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Introducing social digital
- 7 challenges (and possible solutions)
in 7 minutes
Kajsa Hartig, @kajsahartig
Nordiska museet...
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
Sweden’s largest
cultural historical museu...
The New Media Department
was founded in 2011
1.  Mandate
2.  Resources
3.  Support from our management
Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://
en.wikipedia.org/wiki/File:CD_autolev_crop.jpg
Photo: Rama, CC-BY-SA,...
Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://
en.wikipedia.org/wiki/File:CD_autolev_crop.jpg
Photo: Rama, CC-BY-SA,...
The Social Organisation
7 CHALLENGES
People
Content
Strategy and
practice
The Digital Ecosystem, inspired by Yale Digital Collections Center.
Technology
People
Content
Strategy and
practice
Technology
The Digital Ecosystem, inspired by Yale Digital Collections Center.
Disruptive changes
Social
1
Inability to
introduce social
digital into the
organisation
2
Lack of social
digital awareness
within
management
3Integrating social
digital in
everyday life
4
Failing to
recognize the
need for a
holistic view –
the digital eco
system
5Inability to re-
prioritize work
efforts
6Lack of flexibility,
rigid structures
and hierarchies
7Lack of adequate
technological
devices, training,
etc.
7 SOLUTIONS
1
2
3
4
5
6
7
Failing to introduce the idea of So/Di
Management not digitally aware
Failing to adopt in every day life
Not...
1
2
3
4
5
6
7
Plan, where to start, what to achieve
Management not digitally aware
Failing to adopt in every day life
Not ...
1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Failing to adopt in every day ...
1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, sup...
1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, sup...
1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, sup...
1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, sup...
1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, sup...
Thank you!
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7 challenges (and possible solutions) in 7 minutes

Lightning talk presented at Museums and the Web 2014.

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7 challenges (and possible solutions) in 7 minutes

  1. 1. Introducing social digital - 7 challenges (and possible solutions) in 7 minutes Kajsa Hartig, @kajsahartig Nordiska museet Stockholm, Sweden
  2. 2. Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
  3. 3. Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636 Sweden’s largest cultural historical museum Founded in 1873 Situated in Stockholm Incl. four castles and manors + 160 employees
  4. 4. The New Media Department was founded in 2011 1.  Mandate 2.  Resources 3.  Support from our management
  5. 5. Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http:// en.wikipedia.org/wiki/File:CD_autolev_crop.jpg Photo: Rama, CC-BY-SA, Wikimedia Commons, http://en.wikipedia.org/wiki/ File:Canon_EOS_DCS_3c_IMG_4153.jpg
  6. 6. Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http:// en.wikipedia.org/wiki/File:CD_autolev_crop.jpg Photo: Rama, CC-BY-SA, Wikimedia Commons, http://en.wikipedia.org/wiki/ File:Canon_EOS_DCS_3c_IMG_4153.jpg
  7. 7. The Social Organisation
  8. 8. 7 CHALLENGES
  9. 9. People Content Strategy and practice The Digital Ecosystem, inspired by Yale Digital Collections Center. Technology
  10. 10. People Content Strategy and practice Technology The Digital Ecosystem, inspired by Yale Digital Collections Center.
  11. 11. Disruptive changes
  12. 12. Social
  13. 13. 1 Inability to introduce social digital into the organisation
  14. 14. 2 Lack of social digital awareness within management
  15. 15. 3Integrating social digital in everyday life
  16. 16. 4 Failing to recognize the need for a holistic view – the digital eco system
  17. 17. 5Inability to re- prioritize work efforts
  18. 18. 6Lack of flexibility, rigid structures and hierarchies
  19. 19. 7Lack of adequate technological devices, training, etc.
  20. 20. 7 SOLUTIONS
  21. 21. 1 2 3 4 5 6 7 Failing to introduce the idea of So/Di Management not digitally aware Failing to adopt in every day life Not paying attention to Digital Echo System Inability to reprioritize work efforts Rigid unflexible structures/hierarchies Lack of adequate devices, training
  22. 22. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Management not digitally aware Failing to adopt in every day life Not paying attention to Digital Echo System Inability to reprioritize work efforts Rigid unflexible structures/hierarchies Lack of devices, training
  23. 23. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Failing to adopt in every day life Not paying attention to Digital Echo System Inability to reprioritize work efforts Rigid unflexible structures/hierarchies Lack of devices, training
  24. 24. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Make it relevant, educate, support Not paying attention to Digital Echo System Inability to reprioritize work efforts Rigid unflexible structures/hierarchies Lack of devices, training
  25. 25. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Make it relevant, educate, support Map your system, learn how it works Inability to reprioritize work efforts Rigid unflexible structures/hierarchies Lack of devices, training
  26. 26. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Make it relevant, educate, support Map your system, learn how it works Educate, launch pilot projects Rigid unflexible structures/hierarchies Lack of devices, training
  27. 27. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Make it relevant, educate, support Map your system, learn how it works Educate, launch pilot projects Encourage cross departmental work Lack of devices, training
  28. 28. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Make it relevant, educate, support Map your system, learn how it works Educate, launch pilot projects Encourage cross departmental work Know what it takes to succeed
  29. 29. Thank you!

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