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7 challenges (and possible solutions) in 7 minutes

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Lightning talk presented at Museums and the Web 2014.

Published in: Social Media, Technology, Business
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7 challenges (and possible solutions) in 7 minutes

  1. 1. Introducing social digital - 7 challenges (and possible solutions) in 7 minutes Kajsa Hartig, @kajsahartig Nordiska museet Stockholm, Sweden
  2. 2. Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
  3. 3. Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636 Sweden’s largest cultural historical museum Founded in 1873 Situated in Stockholm Incl. four castles and manors + 160 employees
  4. 4. The New Media Department was founded in 2011 1.  Mandate 2.  Resources 3.  Support from our management
  5. 5. Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http:// en.wikipedia.org/wiki/File:CD_autolev_crop.jpg Photo: Rama, CC-BY-SA, Wikimedia Commons, http://en.wikipedia.org/wiki/ File:Canon_EOS_DCS_3c_IMG_4153.jpg
  6. 6. Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http:// en.wikipedia.org/wiki/File:CD_autolev_crop.jpg Photo: Rama, CC-BY-SA, Wikimedia Commons, http://en.wikipedia.org/wiki/ File:Canon_EOS_DCS_3c_IMG_4153.jpg
  7. 7. The Social Organisation
  8. 8. 7 CHALLENGES
  9. 9. People Content Strategy and practice The Digital Ecosystem, inspired by Yale Digital Collections Center. Technology
  10. 10. People Content Strategy and practice Technology The Digital Ecosystem, inspired by Yale Digital Collections Center.
  11. 11. Disruptive changes
  12. 12. Social
  13. 13. 1 Inability to introduce social digital into the organisation
  14. 14. 2 Lack of social digital awareness within management
  15. 15. 3Integrating social digital in everyday life
  16. 16. 4 Failing to recognize the need for a holistic view – the digital eco system
  17. 17. 5Inability to re- prioritize work efforts
  18. 18. 6Lack of flexibility, rigid structures and hierarchies
  19. 19. 7Lack of adequate technological devices, training, etc.
  20. 20. 7 SOLUTIONS
  21. 21. 1 2 3 4 5 6 7 Failing to introduce the idea of So/Di Management not digitally aware Failing to adopt in every day life Not paying attention to Digital Echo System Inability to reprioritize work efforts Rigid unflexible structures/hierarchies Lack of adequate devices, training
  22. 22. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Management not digitally aware Failing to adopt in every day life Not paying attention to Digital Echo System Inability to reprioritize work efforts Rigid unflexible structures/hierarchies Lack of devices, training
  23. 23. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Failing to adopt in every day life Not paying attention to Digital Echo System Inability to reprioritize work efforts Rigid unflexible structures/hierarchies Lack of devices, training
  24. 24. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Make it relevant, educate, support Not paying attention to Digital Echo System Inability to reprioritize work efforts Rigid unflexible structures/hierarchies Lack of devices, training
  25. 25. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Make it relevant, educate, support Map your system, learn how it works Inability to reprioritize work efforts Rigid unflexible structures/hierarchies Lack of devices, training
  26. 26. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Make it relevant, educate, support Map your system, learn how it works Educate, launch pilot projects Rigid unflexible structures/hierarchies Lack of devices, training
  27. 27. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Make it relevant, educate, support Map your system, learn how it works Educate, launch pilot projects Encourage cross departmental work Lack of devices, training
  28. 28. 1 2 3 4 5 6 7 Plan, where to start, what to achieve Invite external expertise, show results Make it relevant, educate, support Map your system, learn how it works Educate, launch pilot projects Encourage cross departmental work Know what it takes to succeed
  29. 29. Thank you!

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