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L06 Diffusion of Innovation

In the early days of product development, the technology is inferior and lacking in performance. The focus is very much on the technology itself. The users are enthusiast who like the idea of the product, find use for it, and except the lack of performance. Then as the product becomes more mature, other factors become important, such as price, design, features, portability. The product moves from being a technology to become a consumer item, and even a community. In this lecture we explore the change from technology focus to consumer focus, and look at why people stand in line overnight to buy the latest gadgets.

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LECTURE L06
DIFFUSION OF TECHNOLOGY
Why is it that good products can fail and inferior – “good enough”
products can succeed?

What are the customers really buying?
Menlo Park

1876-1881
Tomas Edison
Edison Phonograph Victor Talking Machine’s Victrola
L06 Diffusion of Innovation
Enrico Caruso 

1873-1921

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