Enabled by SalesForce.com
Simon Boucher in collaboration with:
JF Kuersteiner and Frédéric Gagnon of Fujitsu
September 201...
» Innovation and Collaboration:
» Concepts
» Proposed Solution
■ North-American and European sales revenues
from new products have increased by 60% but
time to market has been reduced b...
 Introduction in 3 steps

Models

Processes

ToolBox

3

3
Innovation models
In 50 years, the concepts of innovation process has evolved
significantly, from a simple (closed) linear...
Models
Linear, closed innovation model – R&D

Science
knowledge base

Lab activities

Research

Development

Implementatio...
Models
Open innovation model (Interactive & collaborative)

External
Kowledge base(s)
Internal
Knowledge base(s)

Supplier...
Innovation: Needs a structure
Clients concerns
Voice of the customer
Surveys

Service requests

Execution:
Innovation proc...
Example: Open Innovation Process ≠ R&D only
 In 2003, Philips broke up
the fortress of its Research
Labs

Old Philips mod...
Example: Open Innovation Process ≠ R&D only
■ They built the High Tech
Campus Eindhoven
■ A world‐class technology
centre ...
Example: Open Innovation at Cirque du Soleil

Cirque du Soleil must develop ideas on the periphery of creation, upstream. ...
Innovation process overview
Managing the Innovation Process
A «Stage Gate» approach
Idées

Pendant chaque étape, il est nécessaire de se demander:
que...
Main causes of failure
■ Bad evaluation of the client’s needs and
market (45 %)
■ Insufficiently structured development
■ ...
Innovation
Expectations from the innovation tool-box
 Enable the capture of ideas
 Identify the momentum as it builds u...
Innovation
Expectations from the collaboration tool-box
 Instantaneous or asynchronous communication capabilities that c...
Innovation powered by Salesforce

16
Current Salesforce client and new clients!
■ Innovation
■ Companies that have not yet structured their
innovation strategy...
Elements of the Open Innovation Solution
■
■
■
■
■
■

Innovation Audit (Assessment of the actual situation)
Force.com: Inn...
You’re interested to know more?
Here’s how to find me:
simonboucher57@live.ca
Or click on any of the following icons
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Managing Open Innovation and Enterprise Collaboration

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The open innovation model is driven by a structure and a stage gate process. This a presentation of 2 innovation models, example and description of the proposed process powered by Tools from Salesforce.com

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Managing Open Innovation and Enterprise Collaboration

  1. 1. Enabled by SalesForce.com Simon Boucher in collaboration with: JF Kuersteiner and Frédéric Gagnon of Fujitsu September 2013
  2. 2. » Innovation and Collaboration: » Concepts » Proposed Solution
  3. 3. ■ North-American and European sales revenues from new products have increased by 60% but time to market has been reduced by 30% ■ Canada ranks 18th among 121 countries on the innovation index. Ironically, companies with a dedicated R&D department are decreasing. ■ Networking and exchanges between business divisions and clients drives the development of new ideas ■ Collaboration can be enabled by an unprecedented number of technologies ■ Opportunity: Create an innovation structure and culture ■ Opportunity: Structure innovation through open technologies enabling an extended business network 2
  4. 4.  Introduction in 3 steps Models Processes ToolBox 3 3
  5. 5. Innovation models In 50 years, the concepts of innovation process has evolved significantly, from a simple (closed) linear model towards a more complex interactive, collaborative and open innovation model.  Models  Examples 4
  6. 6. Models Linear, closed innovation model – R&D Science knowledge base Lab activities Research Development Implementation 5
  7. 7. Models Open innovation model (Interactive & collaborative) External Kowledge base(s) Internal Knowledge base(s) Suppliers Partners Clients Employees Research Development Implementation Source: Chesbrough 2003 6
  8. 8. Innovation: Needs a structure Clients concerns Voice of the customer Surveys Service requests Execution: Innovation process Research – Idea generation Partners Suppliers Service Clients Clients Sales reps Openness: Collaboration Development - iterations The combination of rigorous execution & open collaboration enables the open innovation approach 7
  9. 9. Example: Open Innovation Process ≠ R&D only  In 2003, Philips broke up the fortress of its Research Labs Old Philips model Le cas de Philips (Chesbrough)
  10. 10. Example: Open Innovation Process ≠ R&D only ■ They built the High Tech Campus Eindhoven ■ A world‐class technology centre of high tech companies collaborating together in the development of new technologies New Philips model
  11. 11. Example: Open Innovation at Cirque du Soleil Cirque du Soleil must develop ideas on the periphery of creation, upstream. This brainstorming work—which is done to seek out new talent, develop acts and identify new areas of knowledge and technology—now also calls on external resources. Cirque du Soleil has established strategic alliances with educational institutions, including polytechnics and circus schools, to feed its inspiration and stock its cupboard of ideas. Acts and equipment are now thought out, tested and assessed several months in advance. Based on assessment results, certain ideas will be developed further in order to potentially incorporate them into a show. Some 50 act concepts are now under study, and 15 or so have come to fruition.
  12. 12. Innovation process overview
  13. 13. Managing the Innovation Process A «Stage Gate» approach Idées Pendant chaque étape, il est nécessaire de se demander: que nous voulons aller plus loin ou pas » (go/no go) ? « Est-ce De nombreux processus différents ont été proposés, — linéaires, bouclés, ouvert, etc. — mais la majorité commence par les idées et leur raffinement et finit par le lancement d'une offre et son suivi. De nombreuses appellations et représentations existent : pipeline de l'innovation (innovation pipeline), innovation funnel (rarement traduit par « entonnoir » de l'innovation), etc.
  14. 14. Main causes of failure ■ Bad evaluation of the client’s needs and market (45 %) ■ Insufficiently structured development ■ Undifferentiated product ■ Insufficient product definition ■ Product not part of the strategic mix, insufficient management support ■ Deficient product marketing(25 %) ■ Not enough budget or ressource, too many products Winning at New Producs : creating value throught innovation / Robert G. Cooper. – 4th ed., 2011, by Addison-Wesley Publishing Company, Inc. 13
  15. 15. Innovation Expectations from the innovation tool-box  Enable the capture of ideas  Identify the momentum as it builds up around an idea  Manage an innovation strategy  Structure a realization process and ensure rigorous execution  Ensure consistency between idea and resulting product/service  Manage development projects based on priorities and strategic alignment 14 14
  16. 16. Innovation Expectations from the collaboration tool-box  Instantaneous or asynchronous communication capabilities that can be extended to internal and external groups or communities  Collect of ideas from clients or suppliers  Manage communications around ideas, not around people  Breadth of Tools for communication and networking  Enables the sharing of information, and quick feedback  Build and maintain communities of interest, build engagement 15 15
  17. 17. Innovation powered by Salesforce 16
  18. 18. Current Salesforce client and new clients! ■ Innovation ■ Companies that have not yet structured their innovation strategy/processes ■ Organizations that have limited R&D or innovation resources ■ Enterprises with mature products/services portfolio, with growth or differentiation issues ■ CMOs, COOs, mostly business folk ■ Managers with OPEX accountability ■ Collaboration ■ Companies that have no collaboration tools ■ Organizations with SFDC and CRM in place ■ Enterprises looking to become more customercentric, or to involve their network in the innovation process today 17
  19. 19. Elements of the Open Innovation Solution ■ ■ ■ ■ ■ ■ Innovation Audit (Assessment of the actual situation) Force.com: Innovation Processes Enablement Force.com: Idea Management Chatter Collaboration Enablement SalesForce Communities Enablement Radian6: Social Listening and integration to CRM Social Listening CRM Integration Innovation Audit Idea Management Collaboration Process Enablement Community Enablement
  20. 20. You’re interested to know more? Here’s how to find me: simonboucher57@live.ca Or click on any of the following icons

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