This music video for "Shutdown" by Skepta is for a grime song. It shows Skepta surrounded by a large group of people wearing tracksuits, hats, and hoodies, typical of the grime genre. The video cuts between shots of Skepta rapping and group shots that rotate around him, presenting him as the central figure. There are references to other grime artists and songs. Overall it lacks a narrative and instead focuses on visually representing Skepta's lyrics and the grime music and culture.
This document discusses plans for an album cover photo shoot. It introduces WilliamHallowell as the model, noting he owns clothes in the rap genre and will copy desired poses. Modern rap-style clothes already owned will be used for the costume, with the model wearing a hood up and silver watch. Poses will include the model sitting looking down with knees up to represent the inside of a CD, walking, and leaning against a wall.
This summary provides the key details from the document in 3 sentences:
The document discusses the filming of a music video scene shot in central London using a medium long shot to showcase a female character's red dress as she leaves her apartment for a night out. Various camera techniques like quick cuts between different angles and chroma key were used to film the performance concept of the video. Shots of feet were filmed in central London and Wembley to help tell the narrative through rapid transitions matching the tempo of the song and tracking shots showing movement linking to the title and lyrics.
This summary provides the key details from the document in 3 sentences:
The document discusses the filming of a music video scene shot in central London using a medium long shot to showcase a female character's red dress as she leaves her apartment for a night out. Various camera techniques like quick cuts between different angles and chroma key were used to film the performance concept of the video. Shots of feet were filmed in central London and Wembley to help tell the narrative through rapid transitions matching the tempo of the song and tracking shots showing movement linking to the title and lyrics.
Drake's music video for "HYFR" was directed by Director X and features Drake celebrating his re-bar mitzvah, which turns into a lively party. The video shows Drake and featured artist Lil Wayne performing their parts of the song alongside other hip hop artists dancing and lip syncing. It uses techniques like fast cuts, slow motion, and wide shots to capture the atmosphere and synchronize with the beat of the song. The video targets hip hop fans and Drake/Lil Wayne fans by featuring the artists and following conventions of the hip hop music video genre.
The Auteur theory proposes that a film's director is its author or "auteur". An auteur brings their personal style and vision to a film, stamping it with their signature style. Supporters argue the most successful films bear the director's distinctive style. Chris Cunningham is cited as an example of a music video auteur known for his warped style and disturbing imagery in videos for Aphex Twins, Bjork, and others. Hype Williams is discussed as a case study of a renowned 1990s music video auteur. Williams worked with every major rapper of the era and had a signature style using elements like fish-eye lenses, bold colors, and sexualization of full-figured women through dance.
The Auteur theory was introduced in the 1950s and advocated that directors have a significant influence on the style and form of films through their personal artistic vision. It holds that the director is the "author" of the film. An auteur is a director who has a distinctive style and maintains creative control over their work. While music video directors collaborate with others, they can still be considered auteurs if they have full control over the production and bring their own unique style, as seen in the work of directors like Chris Cunningham and Hype Williams.
Mr. ABCD, whose real name is Alf, was sent from a neighboring planet to help teach mankind how to overcome chaos, hunger, and poverty. He was given a device that allows him to transform his appearance into a human form by saying the word "B". Under his supervision, he helped lead a corps of men and women to improve conditions and usher in a brighter future. He stayed at the Development Bank of the Philippines, which he refers to as DBP, to continue his mission of ensuring progress, and that is how he derived his name Mr. ABCD.
This music video for "Shutdown" by Skepta is for a grime song. It shows Skepta surrounded by a large group of people wearing tracksuits, hats, and hoodies, typical of the grime genre. The video cuts between shots of Skepta rapping and group shots that rotate around him, presenting him as the central figure. There are references to other grime artists and songs. Overall it lacks a narrative and instead focuses on visually representing Skepta's lyrics and the grime music and culture.
This document discusses plans for an album cover photo shoot. It introduces WilliamHallowell as the model, noting he owns clothes in the rap genre and will copy desired poses. Modern rap-style clothes already owned will be used for the costume, with the model wearing a hood up and silver watch. Poses will include the model sitting looking down with knees up to represent the inside of a CD, walking, and leaning against a wall.
This summary provides the key details from the document in 3 sentences:
The document discusses the filming of a music video scene shot in central London using a medium long shot to showcase a female character's red dress as she leaves her apartment for a night out. Various camera techniques like quick cuts between different angles and chroma key were used to film the performance concept of the video. Shots of feet were filmed in central London and Wembley to help tell the narrative through rapid transitions matching the tempo of the song and tracking shots showing movement linking to the title and lyrics.
This summary provides the key details from the document in 3 sentences:
The document discusses the filming of a music video scene shot in central London using a medium long shot to showcase a female character's red dress as she leaves her apartment for a night out. Various camera techniques like quick cuts between different angles and chroma key were used to film the performance concept of the video. Shots of feet were filmed in central London and Wembley to help tell the narrative through rapid transitions matching the tempo of the song and tracking shots showing movement linking to the title and lyrics.
Drake's music video for "HYFR" was directed by Director X and features Drake celebrating his re-bar mitzvah, which turns into a lively party. The video shows Drake and featured artist Lil Wayne performing their parts of the song alongside other hip hop artists dancing and lip syncing. It uses techniques like fast cuts, slow motion, and wide shots to capture the atmosphere and synchronize with the beat of the song. The video targets hip hop fans and Drake/Lil Wayne fans by featuring the artists and following conventions of the hip hop music video genre.
The Auteur theory proposes that a film's director is its author or "auteur". An auteur brings their personal style and vision to a film, stamping it with their signature style. Supporters argue the most successful films bear the director's distinctive style. Chris Cunningham is cited as an example of a music video auteur known for his warped style and disturbing imagery in videos for Aphex Twins, Bjork, and others. Hype Williams is discussed as a case study of a renowned 1990s music video auteur. Williams worked with every major rapper of the era and had a signature style using elements like fish-eye lenses, bold colors, and sexualization of full-figured women through dance.
The Auteur theory was introduced in the 1950s and advocated that directors have a significant influence on the style and form of films through their personal artistic vision. It holds that the director is the "author" of the film. An auteur is a director who has a distinctive style and maintains creative control over their work. While music video directors collaborate with others, they can still be considered auteurs if they have full control over the production and bring their own unique style, as seen in the work of directors like Chris Cunningham and Hype Williams.
Mr. ABCD, whose real name is Alf, was sent from a neighboring planet to help teach mankind how to overcome chaos, hunger, and poverty. He was given a device that allows him to transform his appearance into a human form by saying the word "B". Under his supervision, he helped lead a corps of men and women to improve conditions and usher in a brighter future. He stayed at the Development Bank of the Philippines, which he refers to as DBP, to continue his mission of ensuring progress, and that is how he derived his name Mr. ABCD.
The document provides information on how to form the present perfect tense in English for positive and negative statements as well as questions. It lists the affirmative and negative forms of the present perfect for the first, second and third person singular and plural subjects. Examples are given for "to be" and "to go to Rome". The document also states that the present perfect tense is used to talk about experiences and encourages the reader to watch a video to learn how to use the present perfect.
The document outlines a 5 day shooting schedule to film at Harry's house. Each day will require women, Charlotte, Harry, and the casting group. Basic camera equipment is needed for days 1-4, while a tripod is added for day 3. Minor adjustments are noted after each day's filming, such as adding fake blood for a bath scene on day 1 or mixing paint and fake blood for a hand scene on day 2. Filming a mum scene at night is recommended for day 4, and adding voiceovers for the last women's scene is suggested for day 5.
A2 Media Studies: Shooting schedule overviewAlfie Smith
This 5-day shooting schedule lists the locations as Jaymes' house for day 1, London for day 2, and Brighton for day 3. It requires Alfie, Olivia, Niamh, and Jaymes each day along with two additional people whose names are to be confirmed. A camera and tripod will be needed at each filming session, and notes can be added after each day on any adjustments needed for subsequent sessions.
Reflection on preliminary task - hibba sayeedhaverstockmedia
The student reflects on completing their preliminary film task. They fulfilled the criteria of showing a match on action shot, shot reverse shot, and using the 180 degree rule. However, finding actors and choosing filming locations was difficult due to scheduling conflicts and disruptions. In the future, they will plan better. Technical issues like a broken dolly and dying camera battery required problem solving on set. Editing in Final Cut Pro taught them how to splice clips together smoothly. Overall, they learned lessons about preparation, location scouting, equipment testing, and basic editing that will help them on future projects.
The document provides analysis of a male rapper's music video. It discusses elements like his inspiration from other artists like Nas and Eminem, his mixing of slow and fast paced beats, writing his own lyrics, and using social networking. The document also analyzes concepts like auteur theory and how the video bears the maker's signature style. It discusses the rapper's target audience as being males, females, teens who like rap and hip hop. The video's style is described as having elements like a documentary style with a slow start, faster pace in alleys, hoodies, skinny jeans, streets, studios, dancers and other people in different places.
Rapping requires more than just talking fast - it involves mastery of language techniques like wordplay, rhyme, alliteration, and metaphors. Rappers must cultivate their flow and delivery style as well as develop strong breath control to rap complex lyrics at speed, as demonstrated by the famously fast rapper Twista.
The document outlines costumes and equipment for an R&B music video. It describes casual mens clothing for the male performers and a red dress for the main female performer to signify love and lust. A video camera will be used to record footage and mounted on a tripod to keep shots steady. When not in the red dress, the female is to wear casual clothing like the males, but incorporating the color red to maintain her character.
This document repeats the phrase "Copy Not Original" multiple times without any other context or information. It consists of the same short phrase being copied over and over again. The document does not provide any meaningful or essential information beyond repeating this single phrase in a list.
Rory Kramer is a director who has created music videos for artists like Avicii and Justin Bieber. Bieber's "I'll Show You" video, filmed in Iceland, features amazing scenic shots that Kramer found simple yet beautiful. Kramer's upcoming music video will capture shots of landscapes in London like Primrose Hill and Edmonton Green that hold many memories for him, with the goal of reminiscing on aspects of a past relationship through a unique cinematic style using wide angle shots and color film.
The document outlines a concept pitch and treatment for a music video for the song "Survival" by Eminem. It describes using ideas of war and crime to represent survival. James would rap in close-ups while incorporating game footage. They filmed in Keston and used existing footage from a Las Vegas shooting range. Props included fake guns to show violence. Effects included fades, color changes, fish eye, and a "Las Vegas" effect.
This document summarizes several key laws in the UK, including:
1) The Human Rights Act which outlines fundamental rights and freedoms that shall be protected such as right to privacy, family, property, free speech, fair trial, etc.
2) The Official Secrets Act of 1989 which provides protection of state secrets and official information related to national security and penalizes revealing such protected information.
3) Several other acts governing broadcasting, obscene publications, privacy, race relations, copyright, films, libel, and licensing are also outlined.
The document discusses a mood board created for the rap music genre. Images from rap music videos were chosen that depict common rap music video themes like rappers posing with cars, smoking, drinking, and women to portray the rap scene and lifestyle. The images selected for the mood board relate back to and support the themes discussed for the rap genre.
The document discusses a mood board created for the rap music genre. Images from rap music videos were chosen that depict common rap music video themes like flashy cars, smoking, drinking, women, and mansions to portray the rap scene and lifestyle. The images selected reinforce the concepts discussed in the mood board by visually representing elements like smoking and expensive vehicles.
REC is a low-budget Spanish horror film from 2007 that was filmed in a handheld documentary style. It was a box office hit in Spain. Quarantine is the American remake produced in 2008. It was released by Screen Gems, a major studio known for remaking horror films. Screen Gems produced Quarantine quickly after REC's success to capitalize on the trend of found footage films and demand from English-speaking audiences who did not want to read subtitles. As a vertically integrated company owned by Sony, Screen Gems profited from both the film's production and related merchandise, helping to increase overall profits for the original REC as well.
Quarantine is an English language remake of the Spanish film REC, which was produced with a lower budget but higher box office returns. Both films used a handheld documentary style that was popular at the time among horror films like Cloverfield. Screen Gems, a subsidiary of Sony, distributed Quarantine to capitalize on the success of REC and meet demand for an English version, as REC's subtitles had limited its international success. By remaking and distributing the film, Screen Gems and Sony were able to maximize profits through vertical and horizontal integration.
The proposed music video would be a performance/concept-based video inspired by other rap videos such as "DJ Khaled – I'm On One" and "Wiz Khalifa – On My Level". It would be filmed mainly indoors in a dark room with subtle lighting and feature the artist rapping directly to the camera alongside other actors. The main concerns are securing a location and ensuring the editing skills are up to professional standards.
Aperture controls the size of the opening through which light enters the camera. Shutter speed together with aperture determine the amount of light reaching the sensor or film, with exposure value accounting for both shutter speed and aperture. ISO is similar to film speed and controls the camera's sensitivity to light, with lower ISO numbers meaning less sensitivity and requiring more light than higher ISO numbers.
This document contains contact sheets from a photo shoot of the band Alex Clare as well as contact sheets taken at The Lowry and in Manchester. An edit from The Lowry performance is also included.
The document provides a script for the music video for the song "Radioactive" by Imagine Dragons. The script describes 14 scenes that tell a story of a lead singer struggling with drug addiction but overcoming it with the help of his band members. It begins with text introducing the song and shows the band performing in an abandoned warehouse. Later scenes show the singer's emotional state and "flashbacks" to his past drug use. By the end, with his band's support, the singer reaches the top of a hill with his arms outstretched, symbolizing having overcome his addiction.
The photographer went on a shoot at Salford Quays to take photos for a poster advertising the area. They aimed to capture landmarks and surroundings using techniques like rule of thirds and symmetry. While some photos did not have the right aperture balance, the photographer was able to select final landscape images of the area, one busy and one calm. They edited the photos in black and white and rejected blurred images. The final posters advertised attractions at the Lowry Theatre and experiencing the atmosphere along the river.
The document provides details about creating a radio advertisement for Audi, including the client's requirements, the target audience, and unique selling points of the Audi A3. It includes scripts for the advertisement featuring a male voice describing the A3's performance and engineering and a female voice providing contact information. Audio files of an engine sound effect and song used in the ad are also referenced.
This document contains contact sheets from a band and venue. Screenshots were taken of a band and The Lowry venue, a contact sheet collects photos of a subject for reference. An edit was also made from The Lowry venue.
The document provides information on how to form the present perfect tense in English for positive and negative statements as well as questions. It lists the affirmative and negative forms of the present perfect for the first, second and third person singular and plural subjects. Examples are given for "to be" and "to go to Rome". The document also states that the present perfect tense is used to talk about experiences and encourages the reader to watch a video to learn how to use the present perfect.
The document outlines a 5 day shooting schedule to film at Harry's house. Each day will require women, Charlotte, Harry, and the casting group. Basic camera equipment is needed for days 1-4, while a tripod is added for day 3. Minor adjustments are noted after each day's filming, such as adding fake blood for a bath scene on day 1 or mixing paint and fake blood for a hand scene on day 2. Filming a mum scene at night is recommended for day 4, and adding voiceovers for the last women's scene is suggested for day 5.
A2 Media Studies: Shooting schedule overviewAlfie Smith
This 5-day shooting schedule lists the locations as Jaymes' house for day 1, London for day 2, and Brighton for day 3. It requires Alfie, Olivia, Niamh, and Jaymes each day along with two additional people whose names are to be confirmed. A camera and tripod will be needed at each filming session, and notes can be added after each day on any adjustments needed for subsequent sessions.
Reflection on preliminary task - hibba sayeedhaverstockmedia
The student reflects on completing their preliminary film task. They fulfilled the criteria of showing a match on action shot, shot reverse shot, and using the 180 degree rule. However, finding actors and choosing filming locations was difficult due to scheduling conflicts and disruptions. In the future, they will plan better. Technical issues like a broken dolly and dying camera battery required problem solving on set. Editing in Final Cut Pro taught them how to splice clips together smoothly. Overall, they learned lessons about preparation, location scouting, equipment testing, and basic editing that will help them on future projects.
The document provides analysis of a male rapper's music video. It discusses elements like his inspiration from other artists like Nas and Eminem, his mixing of slow and fast paced beats, writing his own lyrics, and using social networking. The document also analyzes concepts like auteur theory and how the video bears the maker's signature style. It discusses the rapper's target audience as being males, females, teens who like rap and hip hop. The video's style is described as having elements like a documentary style with a slow start, faster pace in alleys, hoodies, skinny jeans, streets, studios, dancers and other people in different places.
Rapping requires more than just talking fast - it involves mastery of language techniques like wordplay, rhyme, alliteration, and metaphors. Rappers must cultivate their flow and delivery style as well as develop strong breath control to rap complex lyrics at speed, as demonstrated by the famously fast rapper Twista.
The document outlines costumes and equipment for an R&B music video. It describes casual mens clothing for the male performers and a red dress for the main female performer to signify love and lust. A video camera will be used to record footage and mounted on a tripod to keep shots steady. When not in the red dress, the female is to wear casual clothing like the males, but incorporating the color red to maintain her character.
This document repeats the phrase "Copy Not Original" multiple times without any other context or information. It consists of the same short phrase being copied over and over again. The document does not provide any meaningful or essential information beyond repeating this single phrase in a list.
Rory Kramer is a director who has created music videos for artists like Avicii and Justin Bieber. Bieber's "I'll Show You" video, filmed in Iceland, features amazing scenic shots that Kramer found simple yet beautiful. Kramer's upcoming music video will capture shots of landscapes in London like Primrose Hill and Edmonton Green that hold many memories for him, with the goal of reminiscing on aspects of a past relationship through a unique cinematic style using wide angle shots and color film.
The document outlines a concept pitch and treatment for a music video for the song "Survival" by Eminem. It describes using ideas of war and crime to represent survival. James would rap in close-ups while incorporating game footage. They filmed in Keston and used existing footage from a Las Vegas shooting range. Props included fake guns to show violence. Effects included fades, color changes, fish eye, and a "Las Vegas" effect.
This document summarizes several key laws in the UK, including:
1) The Human Rights Act which outlines fundamental rights and freedoms that shall be protected such as right to privacy, family, property, free speech, fair trial, etc.
2) The Official Secrets Act of 1989 which provides protection of state secrets and official information related to national security and penalizes revealing such protected information.
3) Several other acts governing broadcasting, obscene publications, privacy, race relations, copyright, films, libel, and licensing are also outlined.
The document discusses a mood board created for the rap music genre. Images from rap music videos were chosen that depict common rap music video themes like rappers posing with cars, smoking, drinking, and women to portray the rap scene and lifestyle. The images selected for the mood board relate back to and support the themes discussed for the rap genre.
The document discusses a mood board created for the rap music genre. Images from rap music videos were chosen that depict common rap music video themes like flashy cars, smoking, drinking, women, and mansions to portray the rap scene and lifestyle. The images selected reinforce the concepts discussed in the mood board by visually representing elements like smoking and expensive vehicles.
REC is a low-budget Spanish horror film from 2007 that was filmed in a handheld documentary style. It was a box office hit in Spain. Quarantine is the American remake produced in 2008. It was released by Screen Gems, a major studio known for remaking horror films. Screen Gems produced Quarantine quickly after REC's success to capitalize on the trend of found footage films and demand from English-speaking audiences who did not want to read subtitles. As a vertically integrated company owned by Sony, Screen Gems profited from both the film's production and related merchandise, helping to increase overall profits for the original REC as well.
Quarantine is an English language remake of the Spanish film REC, which was produced with a lower budget but higher box office returns. Both films used a handheld documentary style that was popular at the time among horror films like Cloverfield. Screen Gems, a subsidiary of Sony, distributed Quarantine to capitalize on the success of REC and meet demand for an English version, as REC's subtitles had limited its international success. By remaking and distributing the film, Screen Gems and Sony were able to maximize profits through vertical and horizontal integration.
The proposed music video would be a performance/concept-based video inspired by other rap videos such as "DJ Khaled – I'm On One" and "Wiz Khalifa – On My Level". It would be filmed mainly indoors in a dark room with subtle lighting and feature the artist rapping directly to the camera alongside other actors. The main concerns are securing a location and ensuring the editing skills are up to professional standards.
Aperture controls the size of the opening through which light enters the camera. Shutter speed together with aperture determine the amount of light reaching the sensor or film, with exposure value accounting for both shutter speed and aperture. ISO is similar to film speed and controls the camera's sensitivity to light, with lower ISO numbers meaning less sensitivity and requiring more light than higher ISO numbers.
This document contains contact sheets from a photo shoot of the band Alex Clare as well as contact sheets taken at The Lowry and in Manchester. An edit from The Lowry performance is also included.
The document provides a script for the music video for the song "Radioactive" by Imagine Dragons. The script describes 14 scenes that tell a story of a lead singer struggling with drug addiction but overcoming it with the help of his band members. It begins with text introducing the song and shows the band performing in an abandoned warehouse. Later scenes show the singer's emotional state and "flashbacks" to his past drug use. By the end, with his band's support, the singer reaches the top of a hill with his arms outstretched, symbolizing having overcome his addiction.
The photographer went on a shoot at Salford Quays to take photos for a poster advertising the area. They aimed to capture landmarks and surroundings using techniques like rule of thirds and symmetry. While some photos did not have the right aperture balance, the photographer was able to select final landscape images of the area, one busy and one calm. They edited the photos in black and white and rejected blurred images. The final posters advertised attractions at the Lowry Theatre and experiencing the atmosphere along the river.
The document provides details about creating a radio advertisement for Audi, including the client's requirements, the target audience, and unique selling points of the Audi A3. It includes scripts for the advertisement featuring a male voice describing the A3's performance and engineering and a female voice providing contact information. Audio files of an engine sound effect and song used in the ad are also referenced.
This document contains contact sheets from a band and venue. Screenshots were taken of a band and The Lowry venue, a contact sheet collects photos of a subject for reference. An edit was also made from The Lowry venue.
Music video purposes_work_sheet the gorillazalexclare
Music videos have several purposes and benefits for artists, record labels, and audiences. For artists and labels, music videos promote the artist and their songs, driving increased downloads and sales which generate more revenue. Videos are also used to extend artists' income through merchandise sales. Record labels and artists utilize various outlets like YouTube, social media, TV and radio to reach large audiences. Producers employ strategies like touring and merchandising to further promote new songs and albums from their artists. Overall, well-produced music videos and strategic promotion provide promotional, financial and audience engagement benefits for all parties involved.
The document discusses different types of production briefs, including contractual, negotiated, formal, informal, commission, tender, cooperative, and competition briefs. It provides definitions and examples for each type. The key differences are whether the brief is secured by a contract, involves negotiation between parties, follows conventional structure or etiquette, is informal without documentation, is commissioned by a larger media company, involves competitive bidding or pitching, involves cooperative work between companies, or involves competitive assessment by clients.
Rappers often include flashy displays of wealth like expensive cars, large houses, and entourages of women in their music videos to portray a lavish lifestyle and establish their status. The mood board and images selected relate to the rap music genre by depicting common settings for rap videos, such as cars, houses, clubs, and pool sides, as well as habits like smoking that are frequently portrayed.
The document provides rules and information for an audition for the competition show "Dying to Dance". It states that auditions require a solo dance piece no longer than 90 seconds, children under 18 must be accompanied by an adult, and no group auditions are allowed. The goal of the competition is to perform the best dance routine and advance through elimination rounds judged on control, emotion, and timing, with the chance to win £100,000. It also briefly summarizes the similar competition show "Got to Dance" for context.
The document discusses using the patch tool in Photoshop to edit magazine cover photos. It describes using the patch tool to remove freckles from a model's face by selecting the freckled area and moving it to the background. This makes the skin look clearer. The document also explains using the patch tool to remove creases from the background of a photo, sharpening it and giving it a more professional finished look. The patch tool allows photographers and editors to perfect images for magazine covers by removing unwanted elements.
The document discusses the author's favorite movie genre of comedy and some reasons for their preferences. It also examines the concept of intertextuality in films through examples from Star Wars, Breaking Bad, and Godzilla. The author notes that star theory, or their interest in certain actors, influences whether they choose to watch a movie. They provide brief overviews of the comedies Step Brothers, Happy Gilmore, and Ted to illustrate this point, noting their enjoyment of actors Will Ferrell, Adam Sandler, and Seth MacFarlane.
A2 Media Studies Advanced Portfolio question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
Rap music videos often follow certain codes and conventions regarding their content and style. Lyrics typically tell a story about the artist's struggles or life experiences. Videos commonly feature props representing money, luxury items, and sexuality to portray wealth and attract male audiences. Settings are usually run-down neighborhoods to show the artist's origins but also wealth through expensive props. Camerawork is dynamic with quick cuts that match the fast pace of rap music. Mise-en-scene elements like clothing, jewelry, and lighting further emphasize themes of wealth, crime, and mystery through expensive but dark stylistic choices.
This document outlines several common conventions used in music videos across different genres. It discusses common camera techniques like tilts, pans and close-ups. It also explores elements of mise-en-scene, editing, lighting, sound, props, costumes, color and creativity. Specific conventions are identified for genres like indie/rock, hip hop/rap and pop. Examples are provided to illustrate the conventions discussed.
The document outlines a music video pitch for Gary Jules' song "Mad World" in the genres of indie, R&B and folk. It includes details on the concept, tone, locations, characters, and timeline. Research was conducted on similar genre videos. The narrative will show a relationship breaking up through flashbacks. Filming permits are pending for locations in London.
This document discusses ideas for different elements of a music video, including genre, type, setting, characters, and camera shots. It notes that the music video will draw from genres like grime, R&B, indie, and pop. It will include both performance and narrative elements, using editing to cut between the two. Settings will be realistic locations like houses and cities. Characters will include a male grime artist and a female artist from another genre. A variety of camera shots like close-ups, low angles, and establishing shots will be used.
Tempa T is an English Grime MC known for his 2009 single "Next Hype." The music video for "Next Hype" both shows Tempa T performing for the camera as well as quick cuts to different scenes relating to the lyrics, making it both a performance and narrative-based video. The fast pace of the lyrics matches the quick editing of the video and scenes are depicted that help illustrate what is being said in the lyrics, such as a plate being smashed when the word "Smash" is recited. Through both shots of Tempa T's performance and cuts to other scenes telling the story of the lyrics, the video effectively combines performance and narrative elements.
Our media product develops conventions of rap music videos through editing, setting, and mise-en-scene. We use editing techniques like split screens that are common in rap videos. An establishing shot sets the scene in an estate, a frequent setting in UK rap videos. Mise-en-scene features baggy clothing and body warmers projecting a "hood" image, as seen in many rap videos. However, our video challenges conventions by not showing off jewelry and using still shots rather than performance-based shots typically seen in rap videos.
Our media product develops conventions of rap music videos through editing, setting, and mise-en-scene. We use editing techniques like split screens that are common in rap videos. An establishing shot sets the scene in an estate, a frequent setting in UK rap videos. Mise-en-scene features baggy clothing and body warmers projecting a "hood" image, as seen in many rap videos. However, our video challenges conventions by not showing off jewelry and including still shots rather than solely performance shots.
The document provides details about the genre of indie alternative music videos, including characteristics like oversized and casual clothing, vintage styles, and a carefree attitude. It notes that typical shots include montages and close-ups. The most common type of video is a performance-based or illustrative video. It recommends Glassnote as a record label that produces similar indie/alternative bands and uses natural, high-key lighting to match the carefree attitude. The target audience is described as older teens aged 16-25 due to the genre's cheery vibe.
This document outlines a pitch for a music video for Rihanna's song "Only Girl". It proposes shooting the video with a narrative of the artist falling for a boy. The treatment includes ideas for different scenes such as the artist rehearsing dance moves, going on a date, and changing outfits. It also discusses targeting the video at 15-25 year olds and filming in locations like a dance studio and arcade to match the fun, upbeat genre of pop music videos. Feedback was received on how to improve the pitch, and revisions were made to remove unrealistic elements and better align the concept with the song.
The document discusses conventions used in music video production based on Goodwin's theory of music videos. It analyzes several factors that record labels and producers consider when constructing music videos, including genre characteristics, relationships between lyrics/music and visuals, narrative/performance aspects, editing styles, mise-en-scene elements like location, clothing, lighting, and performers' expressions. The author applies these conventions in their own music video by mirroring shots, edits, clothing, and lighting styles from popular artists' music videos to match the song's genre.
The document discusses conventions in media products such as music videos and their genres. It provides examples of conventions commonly found in general music videos, such as promoting the artist, using a narrative, and creative editing and camera techniques. It then focuses specifically on conventions of alternative rock music videos, such as darker clothing, unique camera shots, and themes of love and social issues. It provides examples of how various music videos adhere to or develop these generic conventions. The document aims to help identify conventions used and how they were developed or challenged in the reader's own media product.
Shane Drake is a music video director from Redding, California who has directed over 50 music videos working with major artists from Paramore to Flo Rida. He got his start in the industry as an editor and cinematographer and now runs his own production company called Red Van Pictures based in Los Angeles. Drake is known for his creative visual styles and strong use of lighting, camera work, and narrative elements to reflect the mood and message of the songs he directs videos for. Some of his most acclaimed works include videos for Panic! At The Disco's "I Write Sins Not Tragedies" and Paramore's "Decode".
The document outlines codes and conventions for rock music videos. It states that rock videos are predominantly performance-based and focus on the band. They typically feature low-key lighting with a spotlight on band members. Editing is fast-paced to match the song. Costumes are dark and rebellious, like leather jackets. Settings are usually dark, like streets or studios. Facial expressions show passion for the music. Common camera shots include high angles, close-ups, and mid shots of instruments and movements.
Rappers in music videos typically wear extravagant jewelry and designer clothing to flaunt their wealth, in contrast to pop rock artists who dress casually. Location and setting also help identify genres - rap videos commonly feature scenes in houses with girls dancing or rappers in dark clubs drinking alcohol, while pop rock bands typically perform on stages either inside or outside. Choosing accurate locations is important for representing a genre appropriately to audiences familiar with those conventions.
The document outlines several conventions commonly used in different genres of music videos. It discusses conventions for camera shots, movements, editing, lighting, costumes, props, and location for genres including hip-hop, rock, pop, indie/rock, dance, and R&B. Across genres, music videos typically use editing, camerawork, lighting, and location to enhance the artist's image and synchronize visually with the music. Characteristics vary significantly by genre from dark rock videos to colorful dance routines.
This document analyzes and compares the costumes, settings, and props used in four music videos representing different genres: UK hip-hop, grime, and alternative R&B/hip-hop. For each video, the costumes worn relate to the genre and location depicted. Settings are typically the artist's home borough or neighborhood. Props featured commonly include cars, alcohol, and flashy jewelry for hip-hop, and fewer materialistic props for grime and R&B. Overall, the document finds costumes and settings in music videos generally reinforce genre conventions and stereotypes while props are used to portray the artist's personality and success.
Our music video challenges some conventions of the ballad/pop genre by not including a clear narrative and using split screens in unconventional ways. However, it also uses common techniques like editing on the beat, close-ups of the artist, and multiple location changes. Overall, it aims to balance pushing boundaries while still connecting to audiences through familiar genre conventions.
The document discusses Alex Clare's favorite film genre of comedy and some of his favorite comedy movies. It talks about how star theory influences his decision to watch movies based on who the main actors are, such as Will Ferrell. It then summarizes three comedy movies - Step Brothers, Happy Gilmore, and Ted - and discusses how Alex has a dominant view of these films as a young male who enjoys comedies.
This document provides a template for conducting a risk assessment for film production activities. It outlines how to identify hazards, who or what may be harmed, existing controls, and determining the risk level. The risk assessment chart defines the criteria for assessing risk as extreme, high, moderate, or low based on the likelihood and consequences of the hazard. Examples of hazards identified include straining eyes from long computer use and back pain from improper chair positioning.
This document discusses different types of film analysis: genre analysis and auteur theory. Genre analysis looks at a film's adherence to the codes and conventions of its genre, like the sexual objectification of women and use of guns/cars in Bond films. Auteur theory examines films from directors with unique styles who break conventions, like Coppola depicting the true horrors of war in Apocalypse Now. Luc Besson's Leon and Tarantino's Pulp Fiction are given as examples of auteur films that stray from expectations in their characterizations, depictions of violence, and nonlinear storytelling. Mean Girls is summarized as an example of a film that follows the conventions of the high school romantic comedy genre.
The document compares the 1976 and 2013 film adaptations of Carrie. The 1976 version was directed by Brian De Palma with a budget of $1.8 million and box office takings of $33.8 million. The 2013 remake was directed by Kimberly Peirce with a higher budget of $30 million but lower box office of $82.7 million. Technological advances allowed the 2013 version to utilize new filmmaking techniques not available in 1976. Chloe Grace Moretz was cast in the 2013 version to attract both new younger audiences and fans of the original film.
For a magazine design assignment, the student created a music magazine cover and double page spread relating to the cover. They researched professional magazine layouts, noticing key elements like main images and text placement. For their cover, the student filled all spaces with elements like a banner and balanced images with an interview text on the double page spread.
Aperture controls the size of the opening that allows light into the camera, with a smaller aperture letting in less light and a larger aperture allowing more light. Shutter speed determines whether motion is frozen or blurred, with faster shutter speeds freezing action and slower shutter speeds blurring it. ISO measures the camera sensor's light sensitivity, with lower ISO numbers indicating less sensitivity and finer grain but also requiring more light. Higher ISO settings are used in darker situations but result in noisier images.
Marianne Harris is a skilled music photographer who uses various techniques. Harris employs the rule of thirds, placing the main subject off-center. The background of the scene appears behind the subject. Depth of field is used to keep the singer in sharp focus while softening the bridge in the background. The black and white monochromatic technique emphasizes the bridge over using color.
The document discusses several rules and techniques of photography including the rule of thirds, framing, leading lines, balancing elements, symmetry and patterns, and depth of field. The rule of thirds involves dividing an image into thirds both vertically and horizontally to place important elements. Framing focuses the viewer's attention using doorways or archways. Leading lines guide the eye through an image along paths or edges. Balancing elements evenly distributes weight across the image. Symmetry and patterns create reflected repetition. Depth of field determines the range of sharp focus that depends on camera settings and viewing size.
The document discusses the design choices made for a music magazine cover, including choosing a font that stands out and appeals to younger people, adding promotional text to fill blank spaces and maintain a professional look, using a yellow and white color scheme, and including standard magazine elements like a main picture, barcode, and price. The goal was to imitate real magazine designs and achieve a polished, professional finish.
To promote the movie Need for Speed, Aaron Paul appeared on several TV shows and events. His appearance on Top Gear was effective because it featured an interview about the film and a trailer, along with Paul driving a car, relating to his role as a race car driver in the movie. He also appeared on The Graham Norton Show to reach a different audience. Additionally, Paul gave a speech at the E3 convention for the new Need for Speed game to appeal to gamers. His popularity from Breaking Bad helped attract viewers who may not otherwise be interested in cars.
Photography & Photographic Practice
This document outlines plans for a photo shoot to feature a rap/hip hop artist for the front cover of a music magazine. The photo shoot will take place on February 3rd in the radio room and photography studio at Eccles college. Equipment and props needed include rap/hip hop clothing items, music equipment like speakers, and a recording studio setup. Photographic techniques like depth of field and rule of thirds will be used. Health and safety considerations will also be addressed.
This document analyzes magazine front covers from publications like Rolling Stone and Whirl. It examines elements like large central images that follow rules of thirds, balanced composition, and eye-catching fonts. Specifically, it analyzes the March 2011 cover of Whirl magazine, noting the bold logo, central image of rapper Wiz Khalifa, date placement, and appealing cover lines about other artists to draw in the target 16-25 year old audience. Ideas are discussed for creating an original magazine cover, incorporating lessons learned from analyzing successful examples.
For a magazine design assignment, the student created a music magazine cover and double page spread relating to the cover. They researched professional magazine layouts, noticing key elements like main images and text placement. For their cover, the student filled all spaces with elements like a banner and balanced images with an interview text on the double page spread.
The document shows different masthead designs the author has created in Adobe Illustrator, ranging from variations in size and texture to the inclusion of effects like outer glows. The second design incorporates an outer glow effect, while the third experimented with a different texture and gradient compared to the original idea.
1. Alex Clare
Music Video
Concept paper
Song – On my level
Artist – Wiz Khalifa
Director – Me, Alex Clare
Proposal/General Concept
The music video type is a rap video, there are a few music videos that are influences to my ideas,
and for example Wiz Khalifia on my level and work hard play hard. But I couldn’t make a music video
to the same quality as Wiz because of the money issue.
The target audience I am aiming for are people who listen to rap music and enjoy fast upbeat music.
My video will be a performance/ concept based video
I am not sure what camera I would be using, would probably be a rented one from college
We will film mainly indoors but could end up going outside at some point. Would most likely
depend on the weather
The video will be filmed in a normal light setting, nothing to bright.
The videos that have given be inspiration are:
DJ Khaled – I’m on one
Wiz Khalfia – On My Level
Wiz Khalfia – Memorized
Lil Wayne – My Homies Still
Setting -I would follow how the rappers set their videos out. I would film my video in a dark room
with some suttle lighting in the corner so you can obviously still see what is happening, rap videos
are also set in cars, pool side, in urban locations as well (concrete jungle).
2. Genre Convention - In rap videos rappers tend to more or less wear all the same sort of clothing, for
example they wear big baggy jumpers, where the pants low (shorts/jeans). Some rappers have their
own clothing range and tend to wear that. For example Wiz Khalifa wears Taylor gang clothes, Lil
Wayne wears Truck Fit. But if a rapper doesn’t have their own clothing ranges they normally wear
well know expensive brands. Eg: Ralph Lauren. Furthermore every rapper wears some sort of
jewelry, for example they wear big expensive Rolex watches, and necklaces and bracelets that are
normally either gold or silver full of diamonds. Also hats/snap backs are a big part of the rapper
scene because more or less every rapper wears them
Camera – Most rappers rap directly to the camera, and the cameras are constantly sweeping the
room showing what is happening and zooming out to show everyone in the room and then zooming
back in to show the rapper, rapping or whatever he is doing.
Crew:
Director/producer – Chris
Camera man – me
Editor – me, Chris, Jack and Danny
Actors – Jack, Danny
Concerns:
Location
If my editing will be up to a good standard