Food products including both the food eateries as well as the local food providers such as fruit and vegetable vendors, all people uses some type of marketing strategies to enhace the sales of their products. some of theses marketing strategies re discussed in the presentation.

1. DIFFERENT
MARKETING
TECHNIQUES

2. What is Marketing?
■ A marketing strategy refers to a business's overall game plan
for reaching prospective consumers and turning them into
customers of the products or services the business provides.
■ The marketing mix is a crucial tool to help understand what the
product or service can offer and how to plan for a successful
product offering.
 Marketing mix is commonly executed through 4 Ps of
marketing.

3. 4 P’s of Marketing
Marketing is simplistically defined as putting the right product in
the right place, at the right price, at the right time.

4. Television Advertisements
■ It is the most commonly used marketing technique.
■ Through advertisements in television food appears more
appetizing and eye catching to customers.

5. Flyers
■ This is the carpet-bombing method of cheap advertising.
■ You find an area that you would like to do business in and you
distribute flyers to all the mailboxes within reach.
■ flyer should be brief and to the point.
■ It should highlight the services you offer.
■ Your flyer should also provide contact information.

6. Posters
 Most supermarkets and public
spaces offer free bulletin board
space for announcements and
advertisements.
 This is a hit or miss method,
but you should try to make
your poster reasonably visible.

7. Billboards
■ A billboard is a large outdoor advertising structure, typically
found in high-traffic areas such as alongside busy roads.
■ Billboards present large advertisements to passing pedestrians
and drivers.

8. SMD Screen
■ SMD screens are an emerging trend used for the advertisements
of different business’s.
■ Majorly food brands are collaborating with them and are paying
money to display their advertisements.

9. Event Marketing
■ Creating events is a great way to drive sales.
■ Event marketing is the experiential marketing of a brand,
service, or product through promotional events.
For example
In Pakistan different food festivals are organized. Where different
brands and eateries book their stalls and tries to gain more
customers.
 Food Fest
 7up foodies
 Lahore Eat
 Masala Food festival

10. Sponsorship
■ Sponsorship is when a company commits money or resources to
a nonprofit event or program in exchange for specific
promotional benefits.
■ In this way by providing a sponsorship a specific food brand can
build a strong relation with customers.

11. Mobile Marketing
■ Mobile marketing is a form of digital marketing strategy
reaching a huge amount of people.
■ It can be done through several means including SMS, Calls,
Email etc.

12. E-mail Marketing
■ As soon as customers migrated into the online world, Internet
marketers have attempted to collect and organize emails for
potential prospects.
■ Such as in Pakistan many online food delivery apps are making
its way to their customers through emails.
 Food Panda
 EatOye
 Cheetay

13. Discount Vouchers
■ Another useful way to attract the customers is to provide the
discount vouchers.
■ Different food brands gives discounts of different ranges such as
10%, 20%, 30% and so on.

14. Promotion
codes
 Restaurants associated
with different online food
delivery often provides
promotional codes to their
customers.
 This attracts huge amount
of audience because who
doesn't loves food?
 Promotional codes are
mostly given on first login.

15. Membership Cards
■ Food brands often provide membership cards in order to gain
customers.
■ Such cards have one initial payment of purchasing and after that
the card holders can have access to ultimate deals and discounts.

16. Deals and Combos

17. Food Delivery Apps
■ Different restaurants and cafes are giving online delivery of food
through their Apps.
■ Which lets their customers to order the food at their door step.
■ Making the customers free from facing traffic and sparing their
valuable time.
■ For Example:
 McDonalds
 Pizza hut
 Burger Lab
 KFC

18. Free Toy or Complimentary
Food
■ Giving a free toy with kids menu is a nice trick to attract the
society of children towards them.
■ In this way kids will always come to eat at that specific eatery.
■ Complimentary food or drink with the spending of a specific
amount of money is another clever way towards the marketing of
a your food.

19. Food Challenges
■ Different food challenges are being held in different
restaurants and cafes which attract the customers.
■ Such challenges are designed to finish their signature food
product in a specific time.
■ God Father
 Challenge to finish the giant burger in 3 minutes.
■ Outs Rooftop
 Challenge to have 18 shots of mint margarita within 1
minute, If you win the food is free.

21. Innovation
■ As we all know innovation is the key to success.
■ Food eateries are making their food innovative and attractive
which makes the people to eagerly try such innovative and new
food.
■ And post it as their Instagram status.
■ For example:
 Super train by Pizza Hut
 Burger Pizza by Street 101
 Dragon breath using liquid nitrogen

23. Internet Marketing
■ Internet and social media are rapidly used to spread the deals as
well as different types of competitions to attract the customers.
 Facebook pages
 Instagram pages
 Different Quizzes
 Blogging

24. Gift Hampers
■ Different companies deliver gift hampers to well known and
socially connected bloggers and also to different companies.
■ In this way the bloggers mention their name and gives shout outs
to the product or to the company.
■ Through which they are connected with more and more people
in their surroundings.

25. Word of Mouth Marketing
■ Word-of-mouth Marketing is the passing of information from
person to person by oral communication.
■ It uses spoken communication as a means of transmitting
information.

26. Strategies used in local
market
■ Local marketing in Pakistan employs several different and
exciting techniques.
■ It includes:
 Lighting techniques
 Showering fruits with water
 Displaying the best products

27. Lighting Techniques
■ Different fruits vendors in Pakistan at night time uses this
technique.
■ They have a hanging light of same color on their stall which
makes the fruit shine and looks more appealing.

28. Showering with Water
■ Water is constantly being showered on fruits and vegetables
present on the stall at regular intervals.
■ This water makes the fruits and vegetables shine, look more
appealing and vibrant.
■ They look fresh and more eye catching.

29. Displaying the Best Product
■ Products which are more fresh and healthy are displayed on the
front.
■ Unfortunately the bruised and physically damaged fruits and
vegetables are kept at the back end and are generally mixed with
the fresh ones while packing them.

30. THANKYOU!