PPT about nike marketing strategy.

1. DIAS P MATHEW
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2. ABOUT NIKE
TYPE: PUBLIC
INDUSTRY: MANUFACTURING AND DESIGNING SPORTSWEAR AND SPORTS EQUIPMENTS
FOUNDED: JANUARY 1964 AS BLUE RIBBON SPORTS, CAME TO BE KNOWN AS NIKE, INC. IN
1978
FOUNDERS: WILLIAM J. “BILL” BOWERMAN AND PHILIP H. KNIGHT
HEADQUARTERS: WASHINGTON COUNTY, OREGON,UNITED STATES (NEAR BEAVERTON,
OREGON)
KEY PEOPLE: PHILIP H. KNIGHT (CHAIRMAN) AND MARK PARKER ( C.E.O. AND PRESIDENT)
PRODUCTS: ATHLETIC SHOES, APPARELS, SPORTS EQUIPMENT AND ACCESSORIES
REVENUE: US$ 19.2 BILLION
TOTAL ASSETS: US$13.2 BILLION
TOTAL EQUITY: US$ 8.69 BILLION
EMPLOYEE STRENGTH: 34400 (‘2010)

4. LISTS OF
PRODUCTS

5. They design, develop, and market high quality active sports
apparel, equipment, and accessory products
Nike distributes one new shoe style every single day
Nike’s critical factors for success are maintaining current
standards, closer working relationships, and retaining
customer loyalty by guaranteed standard of product
Their products are made for men, women, and children of all
ages.
The company presently sells roughly 300 models of athletic
shoes in 900 styles for 25 different sports.
Nike's target market for their shoes is males and females
between 18 and 35 years old.
NIKE PRODUCTS AND TARGETTED CUSTOMERS

6. NIKE IS FACING HYPERCOMPETITION FROM
QUITE A FEW FIRMS BOTH DOMESTICALLY AND
GLOBALLY.
THE MAIN FIRMS ARE REEBOK, ADIDAS, FILA,
PUMA, TAYLOR MADE, CONVERSE, NEW
BALANCE, ETC.
IN THE DOMESTIC MARKET (i.e. U.S.) NIKE IS THE
INDUSTRY LEADER WITH 47% MARKET SHARE,
FOLLOWED BY REEBOK, A DISTANT 2ND WITH 16%
AND ADIDAS WITH 6%.
NIKE IS THE LARGEST SELLER OF ATHLETIC
FOOTWEAR AND APPAREL WORLDWIDE BY
SALES.

7. VISION

8. CORPORATE SOCIAL RESPONSIBILITY
MANY OF NIKE’S MANUFACTURING PROCESSES NEGATIVELY CONTRIBUTE TO THE
ENVIRONMENT.
ITS EXPANDING INDUSTRY IS LEADING TO ACUTE WATER DEFICIT,CLIMATE
CHANGE, POLLUTION, EXCESSIVE FUEL AND RAW MATERIALS CONSUMPTION.
NIKE IS TRYING HARD TO COUNTERACT THESE DIFFICULTIES.
CURRENTLY NIKE IS AMONG THE TP 3 CLIMATE-FRIENDLY COMPANIES.
NIKE STARTED THE NIKE GRIND PROGRAM WHICH CLOSES THE PRODUCT LIFE-
CYCLE.
NIKE ALSO STARTED RE-USE-A-SHOE PROGRAM IN 1993 FOR RECYLCLING AND
REUSING USED SHOES.
THE MATERIAL THAT IS CREATED FROM RECYCLED SHOESS IS OFTEN USED TO
CREATE SPORTS SURFACES LIKE BASKETBALL COURTS, RUNNING TRACKS,
PLAYGROUNDS, ETC.