Introduction ofIntroduction ofNIKENIKEEst. in 1960 in OregonEst. in 1960 in OregonFounder:-Phil Knight and bowerFounder:-Phil Knight and bowermanmanNow has covered internationalNow has covered internationalmarketmarketNIKE means wing goddess ofNIKE means wing goddess ofvictoryvictory
Conti….Conti…. Chairman:-Philip.H.KnightChairman:-Philip.H.Knight CEO and president:-Mark ParkerCEO and president:-Mark Parker Headquarters:-WashingtonHeadquarters:-WashingtonCountry,oregon,united statesCountry,oregon,united states Products:-AthleticProducts:-Athleticshoes,Apparels,Sports,Equipmentshoes,Apparels,Sports,Equipmentand Accessoriesand Accessories
Origin and HistoryOrigin and HistoryOrigially known as Blue RibbonOrigially known as Blue RibbonSports(BRS),was founded bySports(BRS),was founded byuniversity of Oregon track Athleteuniversity of Oregon track AthletePhilip Knight and Bill bower man inPhilip Knight and Bill bower man inJanuary ,1964.January ,1964.Initially operated as a distributor ofInitially operated as a distributor ofJapanese shoemaker Onitsuka Tiger.Japanese shoemaker Onitsuka Tiger.
Conti….Conti….In 1966 BRS opened its first retailIn 1966 BRS opened its first retailstore in California.store in California.By 1971 BRS-Onitsuka TigerBy 1971 BRS-Onitsuka Tigerrelationship ended.relationship ended.The first shoe to carry this design thatThe first shoe to carry this design thatwas said to the public was a soccerwas said to the public was a soccershoe named ”NIKE” which wasshoe named ”NIKE” which wasreleased in 1971.released in 1971.
NIKE product and targettedNIKE product and targettedcustomerscustomersThey design,develop and marketThey design,develop and markethigh quality active sportshigh quality active sportsapparel,equipment andaccessoryapparel,equipment andaccessoryproducts.products.Nike distributes one new shoesNike distributes one new shoesstyle every single day.style every single day.
VisionVision““To bring inspiration and innovationTo bring inspiration and innovationto every athlete in the world”to every athlete in the world”
MissionMission““Innovate for a better world”Innovate for a better world”
Sports personalitiesSports personalitiessponsored by NIKEsponsored by NIKE
WebsiteWebsiteNIKE.BIZ.COM and NIKE.COMNIKE.BIZ.COM and NIKE.COMare websites of NIKE.are websites of NIKE.NIKE.COM is related to differentNIKE.COM is related to differentsports merchandise.sports merchandise.NIKE.COM is the official websiteNIKE.COM is the official websiteof Nike,Inc.of Nike,Inc.