Nike

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Nike

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Nike

  1. 1. NIKENIKESub to:- Mr. HARMAN SINGH
  2. 2. Introduction ofIntroduction ofNIKENIKEEst. in 1960 in OregonEst. in 1960 in OregonFounder:-Phil Knight and bowerFounder:-Phil Knight and bowermanmanNow has covered internationalNow has covered internationalmarketmarketNIKE means wing goddess ofNIKE means wing goddess ofvictoryvictory
  3. 3. Conti….Conti…. Chairman:-Philip.H.KnightChairman:-Philip.H.Knight CEO and president:-Mark ParkerCEO and president:-Mark Parker Headquarters:-WashingtonHeadquarters:-WashingtonCountry,oregon,united statesCountry,oregon,united states Products:-AthleticProducts:-Athleticshoes,Apparels,Sports,Equipmentshoes,Apparels,Sports,Equipmentand Accessoriesand Accessories
  4. 4. Conti….Conti…. Revenue:-US$19.2BillionRevenue:-US$19.2Billion Employee Strength:-34400Employee Strength:-34400
  5. 5. Origin and HistoryOrigin and HistoryOrigially known as Blue RibbonOrigially known as Blue RibbonSports(BRS),was founded bySports(BRS),was founded byuniversity of Oregon track Athleteuniversity of Oregon track AthletePhilip Knight and Bill bower man inPhilip Knight and Bill bower man inJanuary ,1964.January ,1964.Initially operated as a distributor ofInitially operated as a distributor ofJapanese shoemaker Onitsuka Tiger.Japanese shoemaker Onitsuka Tiger.
  6. 6. Conti….Conti….In 1966 BRS opened its first retailIn 1966 BRS opened its first retailstore in California.store in California.By 1971 BRS-Onitsuka TigerBy 1971 BRS-Onitsuka Tigerrelationship ended.relationship ended.The first shoe to carry this design thatThe first shoe to carry this design thatwas said to the public was a soccerwas said to the public was a soccershoe named ”NIKE” which wasshoe named ”NIKE” which wasreleased in 1971.released in 1971.
  7. 7. NIKE product and targettedNIKE product and targettedcustomerscustomersThey design,develop and marketThey design,develop and markethigh quality active sportshigh quality active sportsapparel,equipment andaccessoryapparel,equipment andaccessoryproducts.products.Nike distributes one new shoesNike distributes one new shoesstyle every single day.style every single day.
  8. 8. Nike sports goodsNike sports goods
  9. 9. Nike Shoes andNike Shoes andBagsBags
  10. 10. Nike’s CompetitorsNike’s CompetitorsReebokReebokAdidasAdidasPumaPumaNew balanceNew balance
  11. 11. VisionVision““To bring inspiration and innovationTo bring inspiration and innovationto every athlete in the world”to every athlete in the world”
  12. 12. MissionMission““Innovate for a better world”Innovate for a better world”
  13. 13. Sports personalitiesSports personalitiessponsored by NIKEsponsored by NIKE
  14. 14. WebsiteWebsiteNIKE.BIZ.COM and NIKE.COMNIKE.BIZ.COM and NIKE.COMare websites of NIKE.are websites of NIKE.NIKE.COM is related to differentNIKE.COM is related to differentsports merchandise.sports merchandise.NIKE.COM is the official websiteNIKE.COM is the official websiteof Nike,Inc.of Nike,Inc.
  15. 15. THANK YOUTHANK YOU

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