Swoosh-the sound produced by a sudden rush of air or liquid.
Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.
Nike Soars With Jordan Nike signed basketball superstar Michael Jordan in 1984 before he started winning championships. In 1985, Nike introduced the Air Jordan sneaker, which was originally banned from the NBA because it didn't contain enough of the color white. The controversy, Jordan's rising popularity and the air-cushion soles helped propel Air Jordan and Nike into never before seen status for a sneaker or shoe compan AIR JORDAN 1 The Air Jordan 1 was the first ever Air Jordan sneaker and debuted in 1985. It was banned by the NBA for breaking league uniform regulations. The NBA fined Michael Jordan for every game he wore them, but Nike paid all the penalty fees. The Air Jordan 1 is the most Retro'ed Air Jordan in history. Click in for the most up to date Air Jordan 1 information, release dates, and colorways
Represented by Aysel Muradlı
• Nike – an American multinational corporation that
is engaged in the design, development,
manufacturing and worldwide marketing and selling
of footwear, apparel, equipment, accessories and
• The headquarters-near Beaverton, Oregon.
• Most of the factories are situated in Asian countries
(China, India, Thailand, Vietnam, Pakistan etc.)
• The founders-Bill Bowerman and Phil Knight.
• William Jay "Bill" Bowerman (1911-1999)
• Oregan University, Journalism.
• Biology teacher and football coach in high
• A track-and-field coach at the University of
• Bowerman made the first pair of Nike shoes for
Otis Davis, contradicting a claim that they were
made forPhil Knight
• Philip Hampson "Phil" Knight (1938)
• An athlete in Bowerman’s team at the Oregan
• Stanford Graduate School of Business-Frank
Shallenberger’s “Small business” class.
• Current chairman of Nike
• The 43rd richest person in the world, with an
estimated net worth of $18.7 billion.
• Knight gave the largest donation in history at the
time to Stanford's business school in 2006.
Nike as a Trademark
• Nike emerged as a trademark in
• The company name originates
from the name of Greek goddess-
• The Most Valuable Business
Brands in Sports
The Logo of Nike
• The logo is called Swoosh.
• It represents the wing of the Greek
• The logo was designed by Caroline
Davidson in 1971.
The Company Mission
Bring inspiration and innovation to every
athlete* in the world.
*If you have a body, you are an athlete.
The Company History
• The company was founded in 1964. It has operated
under 2 names:
Blue Ribbon Sports
Blue Ribbon Sports
• 1963-Phil Knight’s Japan trip.
• Onitsuka Tiger Japanese firm.
• The first employee-Jeff Johnson
• The company was renamed Nike in 1971.
• The name was suggested by Jeff Johnson.
• By the late 70s, sales increased from $ 10 million
to $270 million.
• Mark Parker (1955)
• Employed by NIKE since 1979 with
primary responsibilities in product
research, design and development,
marketing, and brand management.
• CEO and director since 2006.
Just do it!
• "Just Do It" was inspired by serial
killer Gary Gilmore.
• Before he was executed in 1977,
Gilmore said, "Let's do it”.
• The "Just Do It" campaign was
first launched in 1988, and is now
enshrined at the Smithsonian
• Phil Knight wanted to name the brand
"Dimension 6" instead of Nike.
• The name got rejected, and Nike was
Air Jordan 1
• It was prepared for Michael Jordan.
• When Michael Jordan first saw the
Air Jordan 1, he didn't want to wear
• His reasoning was, they shoes were
"Devil's colors," referring to his in-
state collegiate rival, N.C. State,
which wore black and red.
• It was banned by the NBA for
breaking league uniform regulations.
• Nike has faced criticism for the violation
minimum wage and overtime laws, the use of
• During the 1990s, Nike installed a code of
conduct (SHAPE) for its factories.
*SHAPE- Safety, Health, Attitude, People, and
• In the early-'80s, Nike became the leader of the footwear
industry, but it soon lost that title.
• Thanks to Michael Jordan, the birth of cross-training,
and clever marketing it regained the top spot.
• Nike is the only footwear brand to become the leader of
the industry, lose its position, and then gain it back.