Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Nike

1,181 views

Published on

  • Be the first to comment

  • Be the first to like this

Nike

  1. 1. Nike Represented by Aysel Muradlı
  2. 2. General Information • Nike – an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. • The headquarters-near Beaverton, Oregon. • Most of the factories are situated in Asian countries (China, India, Thailand, Vietnam, Pakistan etc.) • The founders-Bill Bowerman and Phil Knight. 2
  3. 3. Bill Bowerman • William Jay "Bill" Bowerman (1911-1999) • Oregan University, Journalism. • Biology teacher and football coach in high school. • A track-and-field coach at the University of Oregon. • Bowerman made the first pair of Nike shoes for Otis Davis, contradicting a claim that they were made forPhil Knight 3
  4. 4. Phil Knight • Philip Hampson "Phil" Knight (1938) • An athlete in Bowerman’s team at the Oregan University. • Stanford Graduate School of Business-Frank Shallenberger’s “Small business” class. • Current chairman of Nike • The 43rd richest person in the world, with an estimated net worth of $18.7 billion. • Knight gave the largest donation in history at the time to Stanford's business school in 2006. 4
  5. 5. Nike as a Trademark • Nike emerged as a trademark in 1971. • The company name originates from the name of Greek goddess- Nike. • The Most Valuable Business Brands in Sports (Forbes, 2014) 5
  6. 6. The Logo of Nike • The logo is called Swoosh. • It represents the wing of the Greek Goddess NIKE. • The logo was designed by Caroline Davidson in 1971. 6
  7. 7. The Company Mission Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete. 7
  8. 8. The Company History • The company was founded in 1964. It has operated under 2 names:  Blue Ribbon Sports  Nike 8
  9. 9. Blue Ribbon Sports • 1964-1971 • 1963-Phil Knight’s Japan trip. • Onitsuka Tiger Japanese firm. • The first employee-Jeff Johnson 9
  10. 10. Nike • The company was renamed Nike in 1971. • The name was suggested by Jeff Johnson. • By the late 70s, sales increased from $ 10 million to $270 million. 10
  11. 11. Nike Today • CEO: Mark Parker • Market value: $65,87 billion • Sales: $27,04 billion • Employees: 48 000 • #21 World’s Most Valuable Brand 11
  12. 12. Mark Parker • Mark Parker (1955) • Employed by NIKE since 1979 with primary responsibilities in product research, design and development, marketing, and brand management. • CEO and director since 2006. 12
  13. 13. Interesting Facts about Nike 13
  14. 14. Just do it! • "Just Do It" was inspired by serial killer Gary Gilmore. • Before he was executed in 1977, Gilmore said, "Let's do it”. • The "Just Do It" campaign was first launched in 1988, and is now enshrined at the Smithsonian National Museum. 14
  15. 15. Dimension 6 • Phil Knight wanted to name the brand "Dimension 6" instead of Nike. • The name got rejected, and Nike was chosen. 15
  16. 16. Air Jordan 1 • It was prepared for Michael Jordan. • When Michael Jordan first saw the Air Jordan 1, he didn't want to wear it. • His reasoning was, they shoes were "Devil's colors," referring to his in- state collegiate rival, N.C. State, which wore black and red. • It was banned by the NBA for breaking league uniform regulations. 16
  17. 17. Sweatshops Problem • Nike has faced criticism for the violation minimum wage and overtime laws, the use of child labor. • During the 1990s, Nike installed a code of conduct (SHAPE) for its factories. *SHAPE- Safety, Health, Attitude, People, and Environment. 17
  18. 18. Leader Again! • In the early-'80s, Nike became the leader of the footwear industry, but it soon lost that title. • Thanks to Michael Jordan, the birth of cross-training, and clever marketing it regained the top spot. • Nike is the only footwear brand to become the leader of the industry, lose its position, and then gain it back. 18
  19. 19. 19
  20. 20. Thank you! 20

×