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  1. 1. Nike Represented by Aysel Muradlı
  2. 2. General Information • Nike – an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. • The headquarters-near Beaverton, Oregon. • Most of the factories are situated in Asian countries (China, India, Thailand, Vietnam, Pakistan etc.) • The founders-Bill Bowerman and Phil Knight. 2
  3. 3. Bill Bowerman • William Jay "Bill" Bowerman (1911-1999) • Oregan University, Journalism. • Biology teacher and football coach in high school. • A track-and-field coach at the University of Oregon. • Bowerman made the first pair of Nike shoes for Otis Davis, contradicting a claim that they were made forPhil Knight 3
  4. 4. Phil Knight • Philip Hampson "Phil" Knight (1938) • An athlete in Bowerman’s team at the Oregan University. • Stanford Graduate School of Business-Frank Shallenberger’s “Small business” class. • Current chairman of Nike • The 43rd richest person in the world, with an estimated net worth of $18.7 billion. • Knight gave the largest donation in history at the time to Stanford's business school in 2006. 4
  5. 5. Nike as a Trademark • Nike emerged as a trademark in 1971. • The company name originates from the name of Greek goddess- Nike. • The Most Valuable Business Brands in Sports (Forbes, 2014) 5
  6. 6. The Logo of Nike • The logo is called Swoosh. • It represents the wing of the Greek Goddess NIKE. • The logo was designed by Caroline Davidson in 1971. 6
  7. 7. The Company Mission Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete. 7
  8. 8. The Company History • The company was founded in 1964. It has operated under 2 names:  Blue Ribbon Sports  Nike 8
  9. 9. Blue Ribbon Sports • 1964-1971 • 1963-Phil Knight’s Japan trip. • Onitsuka Tiger Japanese firm. • The first employee-Jeff Johnson 9
  10. 10. Nike • The company was renamed Nike in 1971. • The name was suggested by Jeff Johnson. • By the late 70s, sales increased from $ 10 million to $270 million. 10
  11. 11. Nike Today • CEO: Mark Parker • Market value: $65,87 billion • Sales: $27,04 billion • Employees: 48 000 • #21 World’s Most Valuable Brand 11
  12. 12. Mark Parker • Mark Parker (1955) • Employed by NIKE since 1979 with primary responsibilities in product research, design and development, marketing, and brand management. • CEO and director since 2006. 12
  13. 13. Interesting Facts about Nike 13
  14. 14. Just do it! • "Just Do It" was inspired by serial killer Gary Gilmore. • Before he was executed in 1977, Gilmore said, "Let's do it”. • The "Just Do It" campaign was first launched in 1988, and is now enshrined at the Smithsonian National Museum. 14
  15. 15. Dimension 6 • Phil Knight wanted to name the brand "Dimension 6" instead of Nike. • The name got rejected, and Nike was chosen. 15
  16. 16. Air Jordan 1 • It was prepared for Michael Jordan. • When Michael Jordan first saw the Air Jordan 1, he didn't want to wear it. • His reasoning was, they shoes were "Devil's colors," referring to his in- state collegiate rival, N.C. State, which wore black and red. • It was banned by the NBA for breaking league uniform regulations. 16
  17. 17. Sweatshops Problem • Nike has faced criticism for the violation minimum wage and overtime laws, the use of child labor. • During the 1990s, Nike installed a code of conduct (SHAPE) for its factories. *SHAPE- Safety, Health, Attitude, People, and Environment. 17
  18. 18. Leader Again! • In the early-'80s, Nike became the leader of the footwear industry, but it soon lost that title. • Thanks to Michael Jordan, the birth of cross-training, and clever marketing it regained the top spot. • Nike is the only footwear brand to become the leader of the industry, lose its position, and then gain it back. 18
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  20. 20. Thank you! 20