Brand Imitation


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Brand Imitation

  1. 1. Presentation On Brand Imitation<br />Nike Vs Adidas<br />Presented By:-<br />Bhanwar Singh<br />MBA 4th Sem<br />Krupanidhi Business School<br />
  2. 2. What is Brand and explain types of brand ?<br />What is Brand ?<br />“A brand is a intangible but critical component of what an organization stands for…” Scott Davis<br />Types of Brand <br />Corporate BrandIn which brand and corporate name is sameIBM, Nike, Sony, MitsubishiProduct BrandSeparate brand identities for different productsSprite, MrPibb under coca-cola, Lux and Dove from Unilever<br />2<br />
  3. 3. Brand architectures<br />Brand architectures There are four basic “brand architectures” available to firms:(1) corporate (2) product(3) corporate-and-product (4) product-and-corporate<br />3<br />
  4. 4. NIKE<br />4<br />
  5. 5. History of NIKE Inc.<br />Its name is derived from a winged Greek goddess. <br />“Swoosh” logo designed by Caroline Davidson.<br /> Is now one of the world’s top shoemaker that captures more than 20% of US athletic market.<br />Original name of Nike given by Phil was “Blue Ribbon Sports”.<br />With an agreement and handshake in 1964, they began importing Japanese brand Onitsuka Tiger running shoes.<br /> By late 70’s, Nike had moved from $10million to $270million in sales.<br />In 1996, revenue increased to $6.74billion. Sales reached $12billion in 2000.<br />5<br />
  6. 6. Footwear<br />Running<br />Basketball<br />Soccer<br />Sport-inspired urban shoes<br />Children’s Shoes<br />Also Sells<br /><ul><li>Apparels and Accessories
  7. 7. Athletic Bags
  8. 8. Offers Apparels for Licensed Sports Team</li></ul>6<br />
  9. 9. Advertising Strategy<br /><ul><li>Designed to make a connection to the consumer
  10. 10. Seldom pitch the product directly or talk about product attributes
  11. 11. Sometimes don’t even mention the company’s name, featuring instead only the swoosh logo
  12. 12. Seek to portray the core values of sport
  13. 13. Collaboration ads with another strong branded product, such as Apple iPod</li></ul>7<br />
  14. 14. Adidas Introduction<br />Type : Public (AG, FWB: ADS)<br /> Founded : 1924 (registered in 1949)<br /> Founder(s) :Adolf Dassler<br />Headquarters :Herzogenaurach, Germany <br />Key peopl :Herbert Hainer (CEO),Erich Stamminger (CEO, Adidas Brand), <br /> Igor Landau (Chairman of supervisory board) (2009-) <br />Industry : Designing and Manufacturing <br />Products :Footwear, Sportswear Sports equipment<br />Toiletries Revenue : €10.799 billion ($15.6 billion) (2008) <br />Operating income : €1.070 billion ($1.5 billion) (2008) <br />Profit : €642 million ($933 million) (2008)<br /> Employees :38,980 (2008)<br />Website<br />8<br />
  15. 15. Products of Adidas<br />Adidas<br /> Footwear, apparel, and hardware such as bags and balls <br />Reebok<br /> Footwear, apparel and hardware <br />Rockport<br /> Footwear <br />TaylorMade-adidas Golf<br /> Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories <br />9<br />
  16. 16. Official Sportswear Partner of the Beijing Olympics in 2008<br />10<br />
  17. 17. Nikeand Adidasare sportswear companies whose products are popular around the world, while Nike has the upper hand in sales and sponsorships , Adidas is growing rapidly. Adidas ownes Reebok, Taylor Made golf company and Rockport. Nike ownes Umbro , Hurley, Converse and Cole Haan .<br />Adidas <br /> The name adidas stems from the name of the founder Adolf "Adi" Dassler. <br />Nike <br /> Came from the Greek name for the Goddess of Victory Originally named "Blue Ribbon Sports" <br />Motto <br /> Adidas' motto is "Impossible is nothing." Nike's motto is "Just do it." <br />11<br />Nike Vs Adidas<br />
  18. 18. SWOT Analysis of<br />12<br />
  19. 19. SWOT Analysis of Adidas<br />13<br />
  20. 20. Comparison of Nike and Adidas With Their Balance Sheet and Income Statement<br />Income Statement - 08 Years Summary (in Millions) of Adidas<br />Income Statement - 08 Years Summary (in Millions) of Nike<br />Rupees(In Mill.)<br />05/09<br />05/08<br />05/07<br />05/06<br />05/05<br />12/12/09<br />12/12/08<br />05/04<br />05/02<br />05/03<br />12/12/05<br />12/12/04<br />12/12/06<br />12/12/03<br />12/12/07<br />12/12/02<br />Years<br />Years<br />14<br />
  21. 21. Balance Sheet - 08 Years Summary (in Millions) of Nike<br />Balance Sheet - 08 Years Summary (in Millions) of Adidas<br />Rupees(In Mill.)<br />05/04<br />05/06<br />05/05<br />05/09<br />05/07<br />05/02<br />05/08<br />05/03<br />12/12/09<br />12/12/08<br />12/12/07<br />12/12/05<br />12/12/06<br />12/12/04<br />12/12/03<br />12/12/02<br />Years<br />Years<br />Years<br />15<br />
  22. 22. Conclusion:<br />Branding strategy in the international context is a crucial issue for firms from developed countries aspiring to succeed in emerging markets.However, the choice and adoption of a certain branding strategy is not a static process.There is no single branding strategy that works for all firms or organizations (Gulati and Garino,2000). As firms gradually establish their presence in the emerging markets, accumulate marketing experiences and expand capacity, their target consumers or segments may evolve as well as their market position.<br />16<br />