A contest was held on the Facebook Timeline. Participants were supposed to answer questions from Dhoom 3 Movie. The fans who were prompt in answering, invited there friends, tagged friends are gratified.
ZTE USA ran a promotion for a Back to the Future anniversary screening where they asked fans what they would do with a time machine. They then created mockups of some of the responses, which fans enjoyed. This increased shares of their social media posts and sold out the screening a month early. The campaign achieved an engagement rate of 19.84%, far exceeding the typical Facebook rate of 0.05-2%.
ZTE USA ran a promotion for a Back to the Future anniversary screening where they asked fans what they would do with a time machine. They then created mockups of some of the responses, which fans enjoyed. This increased shares of their social media posts and sold out the screening a month early. The campaign achieved an engagement rate over 19%, far exceeding the typical Facebook rate of 0.05-2%.
The document discusses audience profiles for three different films/properties: The Lego Movie, Suicide Squad, and an unspecified Manga/Anime film.
For The Lego Movie, the primary audience is described as children ages 7-15 who enjoy Lego, with adults also in the secondary audience who nostalgically recall enjoying Lego as children.
For Suicide Squad, the primary audience is said to be DC fans ages 15-45, mostly male, interested to see their favorite villains in hero roles. The secondary audience may enjoy a specific character portrayal.
For the Manga/Anime film, the primary audience is those who currently enjoy the original source material, ranging in age but mostly male. The
Eibert Digital Marketing Case Studies 2006 to 2012Joe Eibert
Digital Marketing Promotions Case Studies During My Career at Universal Pictures Home Entertainment and Warner Bros. Home Video. Films include The Lorax, Despicable Me, Public Enemies, 300, V for Vendetta, The Corpse Bride, Harry Potter and the Order of the Phoenix and Harry Potter and the Goblet of Fire.
STAR CJ is introducing a new home shopping network in India called STAR CJ ALIVE. STAR CJ aims to be the number 1 online commerce and marketing service company in India by 2012. It is a joint venture between STAR India, a subsidiary of News Corp, and CJ O Shopping, the number 1 home shopping network in South Korea. STAR CJ hopes to leverage STAR's brand power and distribution network in India along with CJ's expertise in home shopping to become the leading home shopping platform in India.
This document is a research project on customer relationship management (CRM) systems in the teleshopping industry. It includes an introduction that defines CRM and teleshopping. The objectives are to evaluate implementing a CRM system in a teleshopping firm called World Class Services (WCS) private limited and study its key features. The methodology uses a case study approach and secondary data collection. The document outlines the contents which will evaluate reasons for WCS shifting to CRM, how it was implemented, and compare performance before and after CRM implementation.
Tornado re brand presentation (draft)(not for reproduction)Melinda Brasher
The presentation discusses redesigning the CTX brand by updating its logo and visual identity. It analyzes the anatomy of existing branding assets and how they were modified to create new logos. Examples of the new logos are shown applied to apparel, letterhead, websites and more. Feedback will be gathered before finalizing and officially launching the new brand identity.
A contest was held on the Facebook Timeline.
Participants were asked to share their interesting photos on their own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified.
ZTE USA ran a promotion for a Back to the Future anniversary screening where they asked fans what they would do with a time machine. They then created mockups of some of the responses, which fans enjoyed. This increased shares of their social media posts and sold out the screening a month early. The campaign achieved an engagement rate of 19.84%, far exceeding the typical Facebook rate of 0.05-2%.
ZTE USA ran a promotion for a Back to the Future anniversary screening where they asked fans what they would do with a time machine. They then created mockups of some of the responses, which fans enjoyed. This increased shares of their social media posts and sold out the screening a month early. The campaign achieved an engagement rate over 19%, far exceeding the typical Facebook rate of 0.05-2%.
The document discusses audience profiles for three different films/properties: The Lego Movie, Suicide Squad, and an unspecified Manga/Anime film.
For The Lego Movie, the primary audience is described as children ages 7-15 who enjoy Lego, with adults also in the secondary audience who nostalgically recall enjoying Lego as children.
For Suicide Squad, the primary audience is said to be DC fans ages 15-45, mostly male, interested to see their favorite villains in hero roles. The secondary audience may enjoy a specific character portrayal.
For the Manga/Anime film, the primary audience is those who currently enjoy the original source material, ranging in age but mostly male. The
Eibert Digital Marketing Case Studies 2006 to 2012Joe Eibert
Digital Marketing Promotions Case Studies During My Career at Universal Pictures Home Entertainment and Warner Bros. Home Video. Films include The Lorax, Despicable Me, Public Enemies, 300, V for Vendetta, The Corpse Bride, Harry Potter and the Order of the Phoenix and Harry Potter and the Goblet of Fire.
STAR CJ is introducing a new home shopping network in India called STAR CJ ALIVE. STAR CJ aims to be the number 1 online commerce and marketing service company in India by 2012. It is a joint venture between STAR India, a subsidiary of News Corp, and CJ O Shopping, the number 1 home shopping network in South Korea. STAR CJ hopes to leverage STAR's brand power and distribution network in India along with CJ's expertise in home shopping to become the leading home shopping platform in India.
This document is a research project on customer relationship management (CRM) systems in the teleshopping industry. It includes an introduction that defines CRM and teleshopping. The objectives are to evaluate implementing a CRM system in a teleshopping firm called World Class Services (WCS) private limited and study its key features. The methodology uses a case study approach and secondary data collection. The document outlines the contents which will evaluate reasons for WCS shifting to CRM, how it was implemented, and compare performance before and after CRM implementation.
Tornado re brand presentation (draft)(not for reproduction)Melinda Brasher
The presentation discusses redesigning the CTX brand by updating its logo and visual identity. It analyzes the anatomy of existing branding assets and how they were modified to create new logos. Examples of the new logos are shown applied to apparel, letterhead, websites and more. Feedback will be gathered before finalizing and officially launching the new brand identity.
A contest was held on the Facebook Timeline.
Participants were asked to share their interesting photos on their own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified.
A contest was held on the Facebook Timeline.
Participants were asked to find products that have Star CJ price value of Rs.999. The fans who were prompt in answering, invited there friends, tagged friends are gratified.
This document contains stories and descriptions from children about animals in a zoo, including descriptions of a dragon story, a knight fighting a dragon, various animals playing in a zoo, a Barbie birthday story, and a wedding story. It also includes children's comments about wanting to put on a performance or assembly about a zoo with lights.
This document discusses the concepts of reverse brainstorming and reverse mentoring. [1] Reverse brainstorming involves generating ideas to make a problem worse in order to deeply analyze the causes and find solutions. [2] Reverse mentoring involves younger employees teaching senior employees about modern technologies and concepts. [3] Both concepts produce powerful results by taking an opposite approach, just like the puzzle solution involves asking the opposite question to escape from prison regardless of which guard is asked.
The document is a presentation by Seminole County Public Schools about an upcoming referendum on the ballot to increase funding for schools. It summarizes that (1) funding cuts have led to job losses and risk cutting programs, (2) the referendum asks voters to approve a tax increase of up to $1 per $1,000 of property value for 4 years to invest in teachers, career programs, arts, and school repairs, and (3) if it fails there is a risk of losing teachers, programs, and having to close schools due to declining budgets and enrollment.
A contest was held on the Facebook Timeline.
Participants were asked to predict & answer few questions based on T-20 cricket match & Star CJ Website. The fans who followed every steps are gratified.
The document provides information for students new to Austin about things to know and do in the city before graduating. It highlights Austin's history and name change, accolades as a capital city, famous filming locations and celebrities, outdoor activities like visiting lakes and live music, cheap eats including BBQ and tacos, and things to experience on and around the Concordia campus. The bucket list at the end encourages students to join clubs, go to the lake, listen to live music, take hikes, eat from food trucks, keep Austin weird, see the bats, and serve on missions before graduating.
The document contains reflections from kindergarten students about their experiences in kindergarten. Most students loved playing with friends, their teachers, and exploring new activities and topics. Common discoveries included learning about different animals and their characteristics. Students also discussed learning academic topics like reading, writing, and math. Overall, the most important things emphasized were friendships, teachers, and enjoying various aspects of the kindergarten experience.
This survey collected responses from 20 participants regarding their music preferences and consumption habits. Some key findings were:
- Pop, R&B, and house music were the most popular genres according to respondents.
- Television, computer, and phone were the most common ways to watch music videos.
- Performance-based videos were slightly preferred over narrative videos.
- The majority of respondents listened to and had a positive opinion of pop music.
- "Wrecking Ball" by Miley Cyrus and songs by One Direction and Adele were among the most popular current music videos.
- Most respondents also liked Rihanna and preferred her older videos like "Unfaithful" and
This document summarizes the results of a questionnaire about thriller movies. It includes responses to 8 questions about viewers' ages, gender, favorite thriller genres, what frightens them most, how thrillers grab their attention, how thrillers should start, and how much of the plot should be revealed in the opening. The majority of respondents were between 16-18 years old and female. Psychological and crime thrillers were most popular. Tension, intrigue and leaving the viewer on edge were cited as reasons for enjoyment. Loud music and flashback scenes frightened viewers the most. Respondents said thrillers should start with a chase scene and reveal just a little of the plot at the beginning.
The document discusses how a park can help people understand themselves and others by exploring their social and emotional characteristics within the natural setting. It suggests people need to respect themselves in order to respect others, and poses questions about how visiting the park makes one feel about themselves and how the park could be used to strengthen relationships and promote personal growth.
This document outlines a content strategy plan for social media properties focusing on a Star CJ network. It includes:
1. Promoting and sharing viral video content of Star CJ, including product demos, on Facebook and YouTube to increase engagement.
2. Capturing video and photos of customers receiving their purchased products and sharing on Facebook and YouTube to delight customers and increase interaction.
3. Highlighting celebrity birthdays like Katrina Kaif and Priyanka Chopra that are connected to Star CJ products to engage fans and offer birthday promotions.
4. Future plans to discuss a promotion strategy around the upcoming Star CJ anniversary.
Teleshopping business started in India in the 1990s and saw success selling imported products not otherwise easily available. However, growth has been slow due to factors like low education, living standards, and TV/phone penetration. To expand, teleshopping companies should target nuclear families with innovative products, develop branded infomercials, and strengthen their franchise and online presences to improve accessibility.
HomeShop18 is a 22 month old ecommerce company in India that is the largest player in the non-travel ecommerce industry, with 500 crores in annual sales and growing. It is promoted by Network18, India's premier media and broadcasting group. HomeShop18 started in 2007 with questions around what products and content would work for television shopping in India. It has since grown to be India's only true virtual retailer with a presence in television, web, catalog, and mobile. HomeShop18 has built credibility through its integrated technology, large customer base of over 2 million, and success partnering with brands.
This document discusses the teleshopping business in India. It provides background on the concept of teleshopping, how it works, and factors that contributed to its success. It outlines some of the challenges faced by teleshopping networks in India, such as lack of education and awareness among consumers. While the market has potential to grow, teleshopping networks will need to address problems like higher prices, criticism of "miraculous" product claims, and adopting measures like regional language dubbing to expand successfully in India.
Social Media Case Study: Student of the YearSocial Samosa
The campaign aimed to launch the three main stars of Student Of The Year in a large scale way to create maximum buzz around the movie. Various contests and activities were run on social media platforms like asking trivia questions daily or having fans submit videos of themselves doing the movie's signature dance move. Innovative apps related to the movie were also created. As a result, over the 91 day campaign the movie gained over 600,000 Facebook fans, 7,500 Twitter followers, 19 million YouTube views, and 44 lakh views on the movie website.
A case study that illustrates how a technology brand like Wipro e.go used social media to build stronger engagement with its consumers and to establish thought leadership amongst online technology enthusiasts.
A contest was held on the Facebook Timeline.
Participants were asked to find products that have Star CJ price value of Rs.999. The fans who were prompt in answering, invited there friends, tagged friends are gratified.
This document contains stories and descriptions from children about animals in a zoo, including descriptions of a dragon story, a knight fighting a dragon, various animals playing in a zoo, a Barbie birthday story, and a wedding story. It also includes children's comments about wanting to put on a performance or assembly about a zoo with lights.
This document discusses the concepts of reverse brainstorming and reverse mentoring. [1] Reverse brainstorming involves generating ideas to make a problem worse in order to deeply analyze the causes and find solutions. [2] Reverse mentoring involves younger employees teaching senior employees about modern technologies and concepts. [3] Both concepts produce powerful results by taking an opposite approach, just like the puzzle solution involves asking the opposite question to escape from prison regardless of which guard is asked.
The document is a presentation by Seminole County Public Schools about an upcoming referendum on the ballot to increase funding for schools. It summarizes that (1) funding cuts have led to job losses and risk cutting programs, (2) the referendum asks voters to approve a tax increase of up to $1 per $1,000 of property value for 4 years to invest in teachers, career programs, arts, and school repairs, and (3) if it fails there is a risk of losing teachers, programs, and having to close schools due to declining budgets and enrollment.
A contest was held on the Facebook Timeline.
Participants were asked to predict & answer few questions based on T-20 cricket match & Star CJ Website. The fans who followed every steps are gratified.
The document provides information for students new to Austin about things to know and do in the city before graduating. It highlights Austin's history and name change, accolades as a capital city, famous filming locations and celebrities, outdoor activities like visiting lakes and live music, cheap eats including BBQ and tacos, and things to experience on and around the Concordia campus. The bucket list at the end encourages students to join clubs, go to the lake, listen to live music, take hikes, eat from food trucks, keep Austin weird, see the bats, and serve on missions before graduating.
The document contains reflections from kindergarten students about their experiences in kindergarten. Most students loved playing with friends, their teachers, and exploring new activities and topics. Common discoveries included learning about different animals and their characteristics. Students also discussed learning academic topics like reading, writing, and math. Overall, the most important things emphasized were friendships, teachers, and enjoying various aspects of the kindergarten experience.
This survey collected responses from 20 participants regarding their music preferences and consumption habits. Some key findings were:
- Pop, R&B, and house music were the most popular genres according to respondents.
- Television, computer, and phone were the most common ways to watch music videos.
- Performance-based videos were slightly preferred over narrative videos.
- The majority of respondents listened to and had a positive opinion of pop music.
- "Wrecking Ball" by Miley Cyrus and songs by One Direction and Adele were among the most popular current music videos.
- Most respondents also liked Rihanna and preferred her older videos like "Unfaithful" and
This document summarizes the results of a questionnaire about thriller movies. It includes responses to 8 questions about viewers' ages, gender, favorite thriller genres, what frightens them most, how thrillers grab their attention, how thrillers should start, and how much of the plot should be revealed in the opening. The majority of respondents were between 16-18 years old and female. Psychological and crime thrillers were most popular. Tension, intrigue and leaving the viewer on edge were cited as reasons for enjoyment. Loud music and flashback scenes frightened viewers the most. Respondents said thrillers should start with a chase scene and reveal just a little of the plot at the beginning.
The document discusses how a park can help people understand themselves and others by exploring their social and emotional characteristics within the natural setting. It suggests people need to respect themselves in order to respect others, and poses questions about how visiting the park makes one feel about themselves and how the park could be used to strengthen relationships and promote personal growth.
This document outlines a content strategy plan for social media properties focusing on a Star CJ network. It includes:
1. Promoting and sharing viral video content of Star CJ, including product demos, on Facebook and YouTube to increase engagement.
2. Capturing video and photos of customers receiving their purchased products and sharing on Facebook and YouTube to delight customers and increase interaction.
3. Highlighting celebrity birthdays like Katrina Kaif and Priyanka Chopra that are connected to Star CJ products to engage fans and offer birthday promotions.
4. Future plans to discuss a promotion strategy around the upcoming Star CJ anniversary.
Teleshopping business started in India in the 1990s and saw success selling imported products not otherwise easily available. However, growth has been slow due to factors like low education, living standards, and TV/phone penetration. To expand, teleshopping companies should target nuclear families with innovative products, develop branded infomercials, and strengthen their franchise and online presences to improve accessibility.
HomeShop18 is a 22 month old ecommerce company in India that is the largest player in the non-travel ecommerce industry, with 500 crores in annual sales and growing. It is promoted by Network18, India's premier media and broadcasting group. HomeShop18 started in 2007 with questions around what products and content would work for television shopping in India. It has since grown to be India's only true virtual retailer with a presence in television, web, catalog, and mobile. HomeShop18 has built credibility through its integrated technology, large customer base of over 2 million, and success partnering with brands.
This document discusses the teleshopping business in India. It provides background on the concept of teleshopping, how it works, and factors that contributed to its success. It outlines some of the challenges faced by teleshopping networks in India, such as lack of education and awareness among consumers. While the market has potential to grow, teleshopping networks will need to address problems like higher prices, criticism of "miraculous" product claims, and adopting measures like regional language dubbing to expand successfully in India.
Social Media Case Study: Student of the YearSocial Samosa
The campaign aimed to launch the three main stars of Student Of The Year in a large scale way to create maximum buzz around the movie. Various contests and activities were run on social media platforms like asking trivia questions daily or having fans submit videos of themselves doing the movie's signature dance move. Innovative apps related to the movie were also created. As a result, over the 91 day campaign the movie gained over 600,000 Facebook fans, 7,500 Twitter followers, 19 million YouTube views, and 44 lakh views on the movie website.
A case study that illustrates how a technology brand like Wipro e.go used social media to build stronger engagement with its consumers and to establish thought leadership amongst online technology enthusiasts.
For one of my assignments in college we had to design a social media campaign for our favorite brand or a brand that you think might need support. I chose the brand Distorted People (@Distortedpeople) and made a slideshow for anyone to see. If you have any pointer for me people leave that advice in the comments below.
Hundreds of thousands of fans installed a custom Harry Potter Facebook application where they could learn about the Order of the Phoenix DVD, compete in house competitions by answering trivia questions, and cast spells on their friends. This helped increase awareness and interest for the upcoming DVD release.
The document describes several mobile and social media campaigns promoting movies and games. It provides details on campaigns for Dr. Seuss' The Lorax across Zynga games, a Despicable Me promotion on Facebook, and public partnerships promoting movies like Public Enemies, 300, and Harry Potter. The campaigns had significant reach, engagement, and positive promotional results including hundreds of millions of impressions and increased sales.
Bored with Sweeps? Get Inspired for your Next PromotionHY Connect
This document provides tips and best practices for social media promotions and sweepstakes. It discusses how promotions can increase engagement, data collection, and fan volume. Key recommendations include defining goals, using multiple social channels, clear rules, memorable prizes, compelling messaging around causes or entertainment, and keeping things simple. Examples like Doritos Crash the Super Bowl and the ALS Ice Bucket Challenge are given to illustrate successful promotional strategies.
A&E Network: Critics' Choice Awards social media case study, presented by Mor...SocialMedia.org
Morgan Greco of A&E Network presented a case study on their social media campaign for the Critics' Choice Awards. Their goals were early awareness, social engagement, and reach. For early awareness, they used custom graphics, nominations announcements, and a Reddit AMA. For social engagement, they covered the red carpet live on social media and provided iPads with a Twitter mirror app for celebrities. They also ran a paid social campaign. The campaign achieved over 5 million impressions and a high engagement rate. It drove the highest cable ratings ever for the show. For next year, they plan to create more social content and improve their war room organization.
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Samosa
DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution
DLF Place Saket - Diwali Social Media CampaignKriti Kohli
Objectives for the campaign -
** Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution.
**Targeting to increase the brand equity of the existing brand name to higher margins.
**Engagement and awareness of the causes to the Fans and their involvement in the same.
**Increase in participation of people with the brand name on various social media platforms.
This document discusses how to create ideas that engage and influence people through fun. It provides three examples:
1) Using humor in advertising campaigns like Old Spice to get attention.
2) Encouraging participation in positive causes like traffic safety or environmentalism by making them fun through games and incentives.
3) Enabling people to get involved through interactive campaigns, as shown by a Greenpeace initiative that raised over $1.8 million by letting people own a piece of the organization's new ship. The document argues that combining fun and participation is an effective way to influence behavior and have impact.
Doritos' "Crash the Super Bowl" social media campaign was highly successful. It invited amateur filmmakers worldwide to create 30-second Doritos-themed videos for a chance to have their video aired during the Super Bowl. Viewers then voted for their favorite video. This year's winning video received over 7 million YouTube views. The campaign strengthened Doritos' brand by engaging fans and rewarding them for their creativity and participation. Research showed customers who participated in similar social media contests later increased their spending on the brand.
Beats by Dre is launching a social media campaign called #ToMyOwnBeat to gain brand awareness, connect with their target audience of 18-45 year old hip music lovers, and increase their social media presence. The campaign will feature upcoming musicians making videos of themselves performing and posting them on YouTube or blogs tagged with #ToMyOwnBeat. The top 10 videos will have a chance to meet Dr. Dre, and one will receive a record deal. Beats will promote the competition across their social media channels to engage fans and acquire new customers. Their goal is to increase their Twitter and Instagram followers by 50% through the campaign.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
The document provides tips for master's essay writing. It outlines a 5-step process: 1) create an account, 2) complete an order form providing instructions and deadline, 3) writers will bid on the request and the customer chooses a writer, 4) the customer reviews the paper and pays upon approval, 5) the customer can request revisions to ensure satisfaction and the company offers refunds for plagiarized work.
PCMA Convening Leaders 2016 presentation. Includes tips to easily add gamification and socialization to your event ... and how to get more money to pay for it.
This document discusses three case studies of effective content engagement strategies:
1) A blockbuster movie promotion that received over 1.2 million views and strong engagement on social media leading to record box office success.
2) The journey of a lifestyle app that improved engagement through increasing daily content from 5-7 to 23+ pieces along with social media campaigns, reaching over 50 million monthly content clicks and 10 million users.
3) A music tribute video by a telecom brand that garnered over 600,000 views and engagement through appealing to fans of a popular rock band with a crowdsourced singing video.
Social media going the_extra_mile final 10.31.13Paul Benedict
This document discusses how social media is impacting television and sports viewing. Some key points made are:
- The NBA's social media following of 455 million would be the 3rd largest country in the world. Sports telecasts make up a large percentage of social TV engagement.
- Viewership and social media activity around live NBA games, Shark Week programming on Discovery, and late night talk shows demonstrate how social media can drive TV ratings.
- Leveraging celebrity athletes and personalities through Twitter takeovers of classic game broadcasts significantly increased viewership for those programs.
- Engaging fans by encouraging them to create and share content, such as through Jimmy Fallon's Tonight Show segments, builds larger follow
The document discusses best practices for customer service and engagement on social media. It recommends (1) creating an authentic social media presence to build trust and loyalty, (2) leveraging customer communities to gain customer insights, (3) using customer feedback to create new revenue streams, (4) providing individual customer feedback that helps others, and (5) turning negative experiences into positive interactions. Specific tactics mentioned include monitoring social media, responding to customers, sharing customer testimonials, and addressing complaints transparently.
This document discusses social media strategies for sporting events. It outlines an agenda covering planning, paid promotion, collaboration across departments, providing connectivity and content for fans, and enhancing the fan experience. It emphasizes using social media to engage fans, enter them in contests, and get feedback. The document concludes that social media can help sports venues build emotional connections with fans and provide real-time customer service to enhance the fan experience.
Umsl super bowl hastag strategy case studyPerry Drake
UMSL students were challenged by Professor Perry Drake to develop better hashtag usage strategies for 7 of the many brands that advertised during the 2013 super bowl. The goal being to engage the consumer with the brand and pull them into the second and third screen.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
3. Concept
A contest was held on the Facebook Timeline.
Participants were supposed to answer questions from Dhoom 3
Movie. The fans who were prompt in answering, invited there
friends, tagged friends are gratified.
Objective:
● To drive engagement
● To expand brand reach
● To increase brand interest
Gratification:
● 2 Bluetooth speakers
● 1 Sunglasses
● 1 Backpack
● 9 Music CD’s of Dhoom 3
digitally autographed by actors
4. What we did..
Fans were asked to answer questions from the
movie “Dhoom 3” with #DhoomWithICEatStarCJ
5. Prompt answers were received
with lots of friend invites
It was supported on twitter
with constant updates
8. Facebook Statistics
Number of Post
8 Posts
Total number of likes
Total 1800 +
Likes per post
250 +
Total number of Shares
Total 1000+
Shares per post
164 +
Total number of Shares
164+ Shares per post
Total Reach
50,000 +
Reach per post
7500 +
Total number of new Page likes
500 + Likes