SlideShare a Scribd company logo
Changing the brand perception of

on

Social Media
Dhoom with ICE at Star CJ Contest
#DhoomWithICEatStarCJ
Concept

A contest was held on the Facebook Timeline.
Participants were supposed to answer questions from Dhoom 3
Movie. The fans who were prompt in answering, invited there
friends, tagged friends are gratified.

Objective:
● To drive engagement
● To expand brand reach
● To increase brand interest

Gratification:
● 2 Bluetooth speakers
● 1 Sunglasses
● 1 Backpack
● 9 Music CD’s of Dhoom 3
digitally autographed by actors
What we did..
Fans were asked to answer questions from the
movie “Dhoom 3” with #DhoomWithICEatStarCJ
Prompt answers were received
with lots of friend invites

It was supported on twitter
with constant updates
Contest Posts
Contest Winners
Facebook Statistics
Number of Post

8 Posts

Total number of likes

Total 1800 +

Likes per post

250 +

Total number of Shares

Total 1000+

Shares per post

164 +

Total number of Shares

164+ Shares per post

Total Reach

50,000 +

Reach per post

7500 +

Total number of new Page likes

500 + Likes
Facebook Statistics
Post Reach

The number of people who saw your posts.
Thank You

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Dhoom with ICE at StarCJ Contest

  • 1. Changing the brand perception of on Social Media
  • 2. Dhoom with ICE at Star CJ Contest #DhoomWithICEatStarCJ
  • 3. Concept A contest was held on the Facebook Timeline. Participants were supposed to answer questions from Dhoom 3 Movie. The fans who were prompt in answering, invited there friends, tagged friends are gratified. Objective: ● To drive engagement ● To expand brand reach ● To increase brand interest Gratification: ● 2 Bluetooth speakers ● 1 Sunglasses ● 1 Backpack ● 9 Music CD’s of Dhoom 3 digitally autographed by actors
  • 4. What we did.. Fans were asked to answer questions from the movie “Dhoom 3” with #DhoomWithICEatStarCJ
  • 5. Prompt answers were received with lots of friend invites It was supported on twitter with constant updates
  • 8. Facebook Statistics Number of Post 8 Posts Total number of likes Total 1800 + Likes per post 250 + Total number of Shares Total 1000+ Shares per post 164 + Total number of Shares 164+ Shares per post Total Reach 50,000 + Reach per post 7500 + Total number of new Page likes 500 + Likes
  • 10. Post Reach The number of people who saw your posts.