This document discusses the teleshopping business in India. It provides background on the concept of teleshopping, how it works, and factors that contributed to its success. It outlines some of the challenges faced by teleshopping networks in India, such as lack of education and awareness among consumers. While the market has potential to grow, teleshopping networks will need to address problems like higher prices, criticism of "miraculous" product claims, and adopting measures like regional language dubbing to expand successfully in India.