Social Media Case Study: Student of the Year
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The campaign aimed to launch the three main stars of Student Of The Year in a large scale way to create maximum buzz around the movie. Various contests and activities were run on social media platforms like asking trivia questions daily or having fans submit videos of themselves doing the movie's signature dance move. Innovative apps related to the movie were also created. As a result, over the 91 day campaign the movie gained over 600,000 Facebook fans, 7,500 Twitter followers, 19 million YouTube views, and 44 lakh views on the movie website.
![Contests:
Assignment of the week
Every week a new ‘Assignment’ was given to the fans and we received
over 50 entries for each assignment
Spot the ‘Student of the Year’ in your city!
Fans had to click the image of ‘Student of the Year’ hoarding and mail it
to us
Disco Dance Contest
The fans had to do the signature Disco Step from the song and send the
video to us
The video with the highest views was the winner [11,000+ views]
SOTYContest
Everyday we asked a question at 19:07 pm sharp! The Fan had to RT
and Reply
Increased 200+ followers everyday during the contest
This contest did wonders and increased followers organically
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Social Media Case Study: Student of the Year
- 1. Case Study for ‘Student Of The Year’ Movie Name: Student Of The Year Agency Name: Everymedia Technologies Pvt. Ltd. Objectives: The aim of the whole campaign was to create maximum buzz around the movie. This was done by launching the three major stars Varaun Dhawan, Alia Bhatt and Siddharth Malhotra in a larger than life way. Execution: We communicated with an aim to focus on the ‘Competition of Life’ by connecting with the passions and emotions of the fans and followers on social media platforms. For this we ran several contests, activities & used other assets like songs, dialogues, movie stills & Apps to promote the essence of the movie and generate more liking for the movie. Page 1
- 2. Contests: Assignment of the week Every week a new ‘Assignment’ was given to the fans and we received over 50 entries for each assignment Spot the ‘Student of the Year’ in your city! Fans had to click the image of ‘Student of the Year’ hoarding and mail it to us Disco Dance Contest The fans had to do the signature Disco Step from the song and send the video to us The video with the highest views was the winner [11,000+ views] SOTYContest Everyday we asked a question at 19:07 pm sharp! The Fan had to RT and Reply Increased 200+ followers everyday during the contest This contest did wonders and increased followers organically Page 2
- 3. Innovative Games and Apps: Fish Pond Choose anyone from your students’ batch, shake the bowl and dedicate one line that pops out. 19,366 Visited the app 17,126 Played the game 3657 Repeated the play Friends Circuit Create a few circuit diagrams that allows people to add friends to relevant data Page 3
- 4. 6926 Visited the app 5763 Played the game 1132 Downloads Result: (In a span of 91 days) Facebook: Over 600,000 Fans Twitter: Over 7,500 Followers YouTube: Over 19 million views on the videos of the movie + The channel subscribers increased by over 16,000 Website Views: Over 44 Lakhs views Page 4