Eibert Case Studies 0510
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Hundreds of thousands of fans installed a custom Harry Potter Facebook application where they could learn about the Order of the Phoenix DVD, compete in house competitions by answering trivia questions, and cast spells on their friends. This helped increase awareness and interest for the upcoming DVD release.
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![Public Enemies Week on Zynga’s Mafia Wars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ground-breaking promotion over-delivered on impression goal by 13 times and created an estimated $2.1 million in additional media.](https://image.slidesharecdn.com/casestudies0510-110222115737-phpapp01/85/Eibert-Case-Studies-0510-1-320.jpg)
![Jointhe300.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nearly 100k fans viewed, shared and/or created 300 content and reignited the online buzz surrounding the film.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Stradella Road provided social media marketing support for several film clients at Comic-Con 2012. For Django Unchained, activities included a Twitter contest to meet Quentin Tarantino and live tweeting signings. For H+, a new web series, there was a panel, screening, fan signing and exclusive bracelets. Support for The Hobbit included managing Facebook/YouTube pages and coordinating with fan sites. Branded garnered a Hall H panel slot through an online campaign and QR codes. All four Stradella Road clients received press coverage.
Gamify adtech london_2011
Seminar will outline the size, scope and reach of casual gaming worldwide as well as the role casual games play in people’s lives. We will lead a conversation on the benefits of integrating gaming into your marketing or content strategy and briefly discuss Exent’s long history in this market. We will then review the various ways site owners and marketers have “Gamified” themselves including, but not limited to, Advergaming, content plays, advertising programs, and social gaming. We will end with a look at the future of gaming and its implications.
Film campaigns 2
A film campaign is the practice of promoting a film through various marketing techniques to maximize revenue. Campaign budgets often equal half to three times the production budget. Common techniques include trailers, posters, television interviews, viral videos, merchandise, and word-of-mouth on social media. The Dark Knight film campaign used a fake Gotham Times newspaper, viral websites, scavenger hunts in cities, and tie-ins with Burger King featuring a "Dark Whopper" burger to promote the film. The world premiere featured a black carpet in honor of Heath Ledger and props from the film on display.
Digital Digest 3 - David Levy & Leena Patel
The document discusses the marketing campaign for the Disney film Raya and the Last Dragon, which was initially planned for a November 2020 theatrical release but was postponed and released directly on Disney+ in March 2021 due to the COVID-19 pandemic. The summary is:
The marketing campaign for Raya and the Last Dragon utilized various digital platforms such as YouTube, Instagram, and a dedicated website to generate excitement for the film's release. YouTube was used to release the first teaser trailer which was very successful with over 14 million views. Instagram was also used to share behind-the-scenes content. All social media directed viewers to the film's website, which served as the main destination for purchasing access to the film on Disney+.
Digital Digest 3
The document discusses the marketing campaign for the Disney film Raya and the Last Dragon, which was initially planned for a November 2020 theatrical release but was postponed and released directly on Disney+ in March 2021 due to the COVID-19 pandemic. The summary is:
The marketing campaign for Raya and the Last Dragon leveraged multiple digital platforms. YouTube was used to release the first teaser trailer in October 2020, which was viewed over 14 million times. Instagram and the film's website were also used to share promotional content. Ultimately, Disney opted to release the film on Disney+ with a premium fee rather than solely in theaters, though this strategy received some backlash from subscribers.
The Dark Knight Marketing And Distribution2 Feb 09
The document discusses the viral marketing campaign used to promote the 2008 film The Dark Knight. It describes how the campaign combined online and real-world elements to resemble an alternate reality game (ARG). Techniques included scavenger hunts, websites letting fans participate in the fictional world, and "astroturfing" to make the campaign appear grassroots-driven. The viral campaign was a key factor in the film's box office success.
Film campaigns
A film campaign is the practice of promoting a film through various marketing techniques to maximize revenue. Campaign budgets often equal half to three times the production budget. Common techniques include trailers in cinemas and online, posters, interviews, viral videos, merchandise, and building word-of-mouth on social media. The Dark Knight film campaign used a fake newspaper, viral websites with puzzles, merchandise with Burger King, a dark-themed premiere in honor of Heath Ledger, and teaser trailers to generate hype for over a year before release.
Social TV, Reviving TV Advertising
Social TV has transformed TV from a one-way communication system to an interactive dialogue where TV watchers play an important role in co-creating the viewership experience.
Twc Promotions Wide
This document outlines integrated marketing and promotions for various partners. It details campaigns including official movie websites, print ads, sweepstakes, premier sponsorships, product placements, licensed merchandise, and promotional partnerships across media, retail, and consumer packaged goods. The partnerships aimed to drive awareness, ticket sales, and merchandise for movies, TV shows, and consumer brands through online, print, in-store, and other cross-promotional activations.
example 8
The Hunger Games: Mockingjay Part 1 was directed by Francis Lawrence, distributed by Lionsgate, and based on the third book in The Hunger Games trilogy. It had a budget of $125 million and strong early box office predictions, with 80% of tickets sold in advance. Online, the film's trailer received over 5 million YouTube views and it was widely discussed on social media platforms like Tumblr, Instagram, Facebook, and Pinterest, growing its fan base globally. Box office profits exceeded expectations.
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Curious george upfront nov 10 final new slides - universal
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CSM Module 5: Online marketing and social media campaigns
CSM Module 5: Online marketing and social media campaigns
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
The Dark Knight Marketing And Distribution2 Feb 09
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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→ 【关于价格问题（保证一手价格）
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
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“After being the most listed dog breed in the United States for 31
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