STAR CJ is introducing a new home shopping network in India called STAR CJ ALIVE. STAR CJ aims to be the number 1 online commerce and marketing service company in India by 2012. It is a joint venture between STAR India, a subsidiary of News Corp, and CJ O Shopping, the number 1 home shopping network in South Korea. STAR CJ hopes to leverage STAR's brand power and distribution network in India along with CJ's expertise in home shopping to become the leading home shopping platform in India.

1. STAR CJ introduction

2. STAR & CJ Network in India
Brand Power No.1 Expertise & Success Story In Home Shopping.
Leading on line shopping in Korea
No.1 Broadcaster in India
1st Home Shopping network in
Global Giant News Corp’s major
Korea,1995
subsidiary
India No.1 Cable Network Revenue, USD 1.8 Bill. (2007)
20 popular channels transmitting
No.1 Distribution Power No.1 Customer Satisfaction
National Customer Satisfaction Index
 Relationships with over 6200 cable
No. 1 TV home shopping network
operators nationwide
Operating channel distribution company, (2002~2008)
Korea Brand Power Index No. 1
Star DEN
Internet shopping site (2005~07)
 Equity in Hathway (MSO)
 DTH (Tata Sky) with Tata Group
No.1 success story in Asia
No.1 Brand value
 No.1 Home shopping company in
Highest advertisement value in market
Shanghai, China (2004~2009)

3. Customer Satisfaction
Customer satisfaction Index
All Fig’s in %
88%
84%
75%
92%
82%
81%
Scores across parameters are
in the range of 80-100%.
Sample : 30 per month S

4. Product Strategy
• Establish premium Home Shopping Channel image through premium brand line-up not shown hitherto in
India’s Tele-shopping industry
• Maximize sourcing power by achieving high sales volumes for strategic products
• Differentiate with ‘Exclusive products’ which will be sold only on STAR CJ
The 1st No. 1 Precious jewelry and
Homeshopping channel sales channel for innovative products
to launch Bajaj Food processor, sourced directly
Blackberry smartphone Samsung 28L grill…
The 1st No. 1 Only 1
• Adding new premium brands like BlackBerry, Nokia, Panasonic, Phillips, Dell, Tanishq, etc.
• Only Homeshopping channel selling precious jewelry by D’damas, Asmi and Tanishq – leading jewelry brands
• Innovative home appliances sourced directly from Korea, Happy Call double sided pan, Home Power Laundry
hanger
Sep 25, 2012 4

5. STAR CJ Product/Brand Portfolio
Strategic Category Strategic Product Strategic Brands
Electronic Washing Machine, LCD TV, Air
Home Appliance Conditioner,
IT & Mobile Digital-Cam, Printers, Mobile
Phones, Notebooks
Fashion Ethnic, Active, Casual
Cosmetics Perfume, Functional, Coloring
Jewelry & Watches, Bags, Shades, Pens
Accessory
Education Reading System, Scribble
Kitchen & Small Dinner set, Juicer-Mixer-
Appliance Grinder, Water purifier
Leisure & Sports Footwear, Road Pilot
Insurance Health Insurance

6. STAR CJ home shopping business
• Currently live –STAR CJ ALIVE 24 x 7 Premium Home Shopping Network.
• New Internet Shopping Mall :(www.starcj.com)
• Extensive reach and value proposition makes STAR CJ a complete new &
effective platform to enhance your brand equity and sales.
• STAR CJ alive is currently holding a viewership of more than 18 million
households.
• We intend to spread the convenience of home shopping beyond 20
million households by the end of this year.
• Our vision is to become the number 1. online commerce & marketing service
company by the year 2012.

7. Why STAR CJ is different

8. STUDIO/ SETS/ PGM. LOOK ON STAR CJ ALIVE (INDIA)

9. STUDIO/ SETS/ PGM. LOOK ON STAR CJ ALIVE (INDIA)

10. Business Verticals of STAR CJ