ZTE USA ran a promotion for a Back to the Future anniversary screening where they asked fans what they would do with a time machine. They then created mockups of some of the responses, which fans enjoyed. This increased shares of their social media posts and sold out the screening a month early. The campaign achieved an engagement rate over 19%, far exceeding the typical Facebook rate of 0.05-2%.

1. casestudy
client: ZTE USA
campaign: Hollywood Forever Ticket Giveaway

2. overview
s p l a s h m e d i a 2 0 1 6p a g e o n e
To promote an anniversary screening of Back to the Future, we asked fans
what they’d do with a time machine. To take things a little further, we went
back and mocked-up some of their best responses. Fans had fun, our posts
got extra shares and the screening sold out a month in advance.
view the full video ad @ https://www.facebook.com/ZTEUSA/videos/531456613669052/

3. engagement
examples
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Some entrants enjoyed getting a glimpse of their time-travel wishes as
Splash created tongue-in-cheek response pictures depicting their wish.
We learned that some
people are surprisingly
picky about their
dinosaur-riding attire!

4. credits
measurements
facebook Video Views: 51,000
Post Likes: 632
Comments: 447
Page Likes: 106
Shares: 73
s p l a s h m e d i a 2 0 1 6p a g e t h r e e
Jason Kauzlarich // Senior Digital Art Director
Lucas Spann // Social Media Copywriter
Chris Nuckolls // Account Manager
Sheridan Davis // Senior Social Media Specialist
Sierra Prochna // Junior Account Manager
Erica Koehler // Senior Social Media Coordinator
This campaign achieved a 19.84% engagement rate,
blowing away Facebook’s .05-2% average engagement rate.