Project of DHL company related to their functions, strategy, hierarchy and department of organization. Also explain the functions of DHL in Pakistan with conclusion and

1. BY: ARSLAN KHLAID EHSAN KHALIL
UMER RAZA ALI AWAIS
AFZAAL MAJEED
TO: MA’AM ANUM RANA

2. INTRODUCTION TO COMPANY
• DHL stands for Dalsey, Hillblom and Lynn.
• It is a German logistic company providing international shipping and
courier services.
• Its name is derived from the initials of the last name of its founders;
Adrian Dalsey, Larry Hillblom and Robert Lynn.
• It is headquartered in Bonn, Germany.
• Founded in 1969.
• In more than 220 countries. Up to 500,000 employees.

3. HISTORY OF DHL
■1969:
• On 25th September Dalsey, Hillblom and Lynn incorporated DHL.
• Door to door express delivery services.
• Documents were transported only between San Francisco, California.
• They simultaneously invented the international air express industry.

4. HISTORY OF DHL
■1970:
• After one year, DHL started handling shipments for 40 Clients
and expanding the operation to Guam, Los Angeles and
Portland, Ohio.
• DHL invented the air express industry.

5. HISTORY OF DHL
■1971:
• The vision expanded to Far East and Pacific Rim
■1972:
• DHL International was founded operating in Hong Kong, Japan,
Singapore, Australia.
■1974:
• This year DHL handled over 500,000 shipments.
“Every year DHL continued expanding over the world”

6. DHL IN PAKISTAN
■1979:
• After 10 years DHL started its operations under the name DHL
international.
• Sadiq Nawaz Khan Awan brought DHL in Pakistan.
• In 2009 Deutsche took 100% ownership.
■2000:
• Worlds fastest SMS tracking system.
• Online track system which is now more innovative

7. DHL AIRSIDE FACILITY IN PAKISTAN
In 2008 DHL inaugurated its own AIRSIDE at Jinnah Airport Karachi
with:
• Cost of 5 Billion. Was certified by TAPA in 2008
• It provided an art to handle logistics to all o In house customer
clearance.
• Advanced X rays scanning o Latest explosive detectors
• The only facility of this kind in the country

8. REASON FOR CHOOSING DHL
• DHL is having largest supply chain network in the world.
• The company having largest number of employees in the world.
• Long list of awards and achievements.
• 7th largest share price.
• In more than 220 countries. Up to 500,000 employees.

9. PRICING STRATEGY
Pricing depend on various factors like:
• Region: Rates are applicable on the basis of different zones
which depend on,
1. Distance 2. Frequency
• Fuel Charge
• Volumetric Weight
• GST

10. VISION
• “Our vision is to make DHL the logistics company for the world,
through respect, simplifying customer life's and providing a
positive contribution to the world”

11. MISSION
Their Mission focuses on 4 main aspects:
• We want to simplify the lives of our customers.
• We always demonstrate respect when achieving our results.
• We make our customers, employees and investors more
successful and this will be continued.
• We make a positive contribution to the world.

12. OVERALL GOALS
• Employees motivation
• Service quality
• Customer loyalty
• Profitability
• The purpose of conducting the project is to find what makes
them best?

13. CURRENT GOALS
• Dream to be a premiere logistics company.
• Grow import business.
• Increase market share to 75%.
• Ensure that DHL stays no.1 in Pakistan.
• DHL should be “First Choice” of customer.

14. BUSINESS DIVISION
Three types of business in courier industry:
• Air Express (Shipment of packages between 0.5kg to 500kg)
• Freight (Any shipment above 500kg is freight)
• Logistics (Warehousing, Supply Chain Management)
DHL categorize these businesses under 3 different business units:
• DHL Express
• DHL Forwarding
• DHL Freight

15. ORGANIZATION STRUCTURE
MANAGING DIRECTORS
Director
Operation
Director
I.T
Director
CS
Director
Consumer
Director
Finance
National
Manager PK
National
Manager PK
National
Manager PK
National
Manager PK
National
Manager PK
1 2 3 4 5

16. ORGANIZATION STRUCTURE
Gateway
Manager
LahoreIslamabad
Manager
Karachi
Manager
Manager
Import
Manager
Export
Manager
Import
Manager
Import
Manager
Export
Manager
Export
1

17. ORGANIZATION STRUCTURE
North Region South RegionCentral Region
Retailer Commercial
2
3

18. ORGANIZATION STRUCTURE
4
Data Operator System Admin
In this section system admin operate
or update the company’s software
Used by their employees or trained them.
In this section data operator
manage the data by recording
of consumer/customer related
Information.

19. DHL BENEFITS
Benefit For Consumer:
• You can now import from more than 200 countries.
• You can now receive your package within 3 to 4 working days.
Benefit For Employees:
Entertainment Insurance Gratuity
Bonuses Provident Fund

20. DHL STRATEGY 2020
Our vision, mission, goals for the future are laid out in our
“Strategy 2020:
• Focus
• Connect
• Grow
Built on the three pillar focus, connect and grow we have laid out
a clear plan for the coming year with ambitious yet achievable
goals.

21. FOCUS, CONNECT, GROW
• Focus: What has made us successful
We are global logistics company that is well positioned in the world
growth market. We remain focused on logistics as our core business.
• Connect: Across the organization
Connect more with people around the world, we are working diligently
to find new ways to tap into this treasure trove and share it across our
global family of businesses.

22. FOCUS, CONNECT, GROW
• Grow: New market segment
DHL are expanding their business in growth market and segment,
specially in emerging markets and the vibrant e-commerce market of the
world. We aim to broaden our logistics service and tap into these
opportunities as we move toward 2020.
They ensure that by increasing the number of express center in
Pakistan, they become No.1 choice of customers.

23. SWOT ANALYSIS
■Strength:
• Strong Brand Image: DHL become the global express transportation
company to obtain simultaneously system wide ISO 9001 certification in
international quality standard.
• Globalism: DHL operate on a global scale. They operate in more than 220
countries.
• E- Service and Technology: DHL search for new technology, they spent
nearly 10% of total revenue for information technology.
• Smart Truck Project: It is a program which allows DHL to deliver faster.

24. SWOT ANALYSIS
■Weakness:
• High Prices: DHL price above than the competitors. This can be a
weakness for DHL.
• Weakness in Market Share Estimate
• Weak Visibility: It has weak visibility in the community compared
with its potential.
• Not Well in USA as UPS and FEDEX

25. SWOT ANALYSIS
■Opportunities:
• Expansion Globally
• Joint Venture
• Increased in the number of Manufactured Goods
■Threat:
• Relation with foreign countries
• Economic slow down
• Fuel prices can go up

26. COMPETITORS
In Europe countries the competitors of DHL are:
• UPS
• FEDEX
• TNT
• USPS
In the country Pakistan the competitors of DHL is:
• TCS

27. MARKETING STRATEGY
Marketing strategy is defined as:
“ The set of controllable tactical marketing tools that the firm
blends to produce in response to wants in the target market.”
The various elements of marketing strategy are as follows:
• Product
• Price
• Promotion
• Place

28. MARKETING STRATEGY
Place:
• The location of the express plays vital role in making its operation
profitable. If the express center is located in some business center then
it will be very easy for it to attract business people as it customer.
Promotion:
• ADVERTISING - Television, radio, theatres.
• PRINT MEDIA- Hoardings, newspaper, magazines.
• SALES PROMOTION- Gifts, discount etc.

29. MARKETING STRATEGY
Product/ Services Offered:
• Instantly Delivery
• Customer Retention
• Continues to a Delivery Facility
• E-commerce
• Almost at 220 Countries Delivering Facility

30. CONCLUSION
DHL company can be counted as the NO.1 ranking in freight
forwarding services in the world through air, ocean, road and rail
worldwide.
DHL company has tried their best to maintain and remain their
customer or regular customer over these many years as it has
developed various and numerous innovation remedies to resolve
problem which faced by their customer.
It has helped their customers a lot by reducing the cost, time and
risk.

31. CONCLUSION
• Strategies Adopted
• Availability of Maximum Services
• Social Responsibility Factor
• Customer Loyalty
• Market Share

32. RECOMENDATION
• New policies or alteration
in policies
• Reduction in Prices
• Investment to increase market
share
• Participation in meeting social
responsibility