DHL is a global delivery company that was founded in 1969. It now operates in over 220 countries and territories and has over 1 million customers. The document discusses DHL's history of expansion since 1969, its current company structure, a SWOT analysis, its financial performance, importance of markets, marketing positioning and strategy, and concludes that DHL continues to evolve its services to grow with the rising e-commerce market.

1. DHL COMPANY GROUP MEMBERS Luis Baste Carolina Troya Xavier Falconí Francisco León Gabriela Torres

2. INDEX 1.- INTRODUCTION 2.- COMPANY HISTORY 3.- COMPANY STRUCTURE 4.- SWOT ANALYSIS 5.- MARKETING 6.- FINANCE 7.- CONCLUSION

3. INTRODUCTION DHL has expanded at a phenomenal rate. Each person in the company contributes to its overall success. DHL encourages personal responsibility, commitment and cooperation. The employees have the opportunity to continually expand their skills.

4. COMPANY HISTORY 1969: DHL was formed. 1977: The company extended its range of services. 1982: T he first serious growth ,its service was expanded to 30 countries. 1986: It was a pioneer with its operations in China. 2002: It operates in over 220 countries and territories and, had over one million customers.

5. COMPANY STRUCTURE Dr. Klaus Zumwinkel CHAIRMAN OF THE BOARD OF MANAGEMENT Dr. Hans-Dieter Petram MAIL Dr. Peter E. Kruse EURO EXPRESS Uwe R. Dörken WORLDWIDE EXPRESS Prof. Wulf von Schimmelmann FINANCIAL SERVICES Walter Scheurle PERSONNEL Dr. Edgar Ernst FINANCE Dr. Frank Appel CORPORATE SERVICES

6. SWOT ANALYSIS STRENGTHS  DHL is the global market leader of the international air express industry.  It has been around for a long time, since 1969.  Its service is reliable. WEAKNESSES  For countries like Ecuador, local mail services like Servi-Entrega isn’t as reliable as this company. Instead, they are much cheaper, and local people prefer prices over quality of the service. OPPORTUNITIES  E-Commerce is growing more and more, and in order to make this business work, they need companies like DHL to deliver the products we buy. THREATS  As DHL, companies like FedEx and UPS are growing more and more too, and they are reliable and have good prices, which makes this a really tight business.

7. FINANCE

8. IMPORTANCE OF MARKETS

9. MARKETING POSITIONING -DHL is directed specially to internet shopping people. STRATEGY -The company uses TV advertising to promote the service they offer.

10. CONCLUSION As the internet shopping market grows, this company grows. Every day they are evolving to provide better services to beat the other mailing companies. The DHL pioneering spirit is still very much part of the company culture today.