The document summarizes a business plan for a go kart racing entertainment business called "Go Karts" that aims to provide adventure and risk-taking for youth ages 15-35. It outlines the company structure, marketing research on customers, financial projections, and marketing plan including pricing, placement, product details, and promotional strategies.

1. Suying Calderón Marissa Bustamante Gabriela Izurieta Jaime Castillo Rafael Ferretti

2. SECTIONS Market Research Company Structure Finance Analysis Marketing Plan

3. RESEARCH

6. Name of the Brand : Go Karts Principal activity: Go Karts offers young people the risk and adventure of driving faster race cars. Type of business organization: Entertainment COMPANY STRUCTURE

7. Sex: Men and Women Ages: between 15-35 years-old Status: middle and high class Background education: People of high school and university CUSTOMER PROFILE

8. Give the youth a new option of entertainment, which they can enjoy during the whole day. We want to give a new experience to our clients, making they live a real adventure that they will never forget. Always having all the security that assures our clients the best service, allowing them to live their moment. MISSION

9. We want to become the first option of entertainment for all young people. We want to be the alternative, new, and most enjoyable place, where everything is possible, when the people take the risk to join the adventure of a race car. VISION

10. SWOT STRENGHTS Has no direct competitors Was already on the market, and the people liked it Is the new option Function all the day WEAKNESSES It is a hard investment The place will be far away Maybe a little bit expensive for teenagers OPPORTUNITIES Is the only service of the category The young people is always searching new options THREATS The paintball that is already positioned The parents that are scared of the go karts because they can be risk

11. ORGANIZATION CHART General Manager Financial Manager Director of Research and Development Marketing Manager Human Resources Manager Tickets Seller Bar Tender Cars Retailers Mechanic

12. General Manager: Gabriela Izurieta Financial Manager: Suying Calderón Marketing Manager: Marissa Bustamante Human Resources Manager: Rafael Ferretti Director of Research and Development: Jaime Castillo

13. STAFF Young people that makes the clients feel an enjoy atmosphere. Will be trained to animate the consumers and solve all their needs, always with a smile. Ticket Seller Mechanic Car Retailers Bar tender

14. CONSTRUCTIONS BUDGET DESCRIPTION DEPTH UNIT QUANTITY UNIT COST TOTAL Excavation and removal 40 cm m³ 1600 $ 5,00 $ 8.000,00 Asphalt and filler loan material imported 40 cm m³ 1600 $ 8,00 12.800,00 asphalt rolling layer 5 cm m³ 200 $ 8,00 1.600,00 Bathroom m³ 50 $ 400,00 20.000,00 Snack and Drinks Bar m³ 15 $ 400,00 6.000,00 Cellar m³ 50 $ 350,00 17.500,00 fee (10%) 6.590,00 Total $ 65.900,00 tax 12% 7.908,00 TOTAL $ 80.398,00 Track: 4000 m² width: 4 m length: 1000 m Land: $ 10.000,00

15. INVESTMENT QUANTITY UNIT COST TOTAL Equipment $ 5.000,00 Cars 10 $ 1.000,00 10.000,00 TOTAL 15.000,00 TOTAL INVESTMENT $ 95.398,00

16. WAGES Salary Ticket office 1 $ 235,00 235,00 Mechanic: 1 $ 250,00 250,00 in charge (karts) 1 $ 215,00 215,00 bar tender 1 $ 220,00 220,00 Maintenance person 1 $ 224,00 224,00 security guard 2 $ 230,00 460,00 TOTAL $ 1.604,00

17. EXPENDITURES Monthly Expenses supplies 600,00 Kart maintenance 10 $ 35,00 350,00 Racetrack maintenance 80,00 basic services 150,00 Salary 1.604,00 TOTAL $ 2.784,00

18. INCOME EARNINGS IN 4 YEARS WE WILL RECOVER THE ENTIRE INVESTMENT!! Monthly Income snacks and drinks bar 800,00 leasing Karts hours 200 $ 20,00 4.000,00 TOTAL $ 4.800,00 Monthly earnings Income 4.800,00 Expenses 2.784,00 EARNINGS $ 2.016,00 earnings (4 years) 96.768,00 investment 95.398,00 TOTAL $ 1.370,00

19. LOGO AND SLOGAN “ FEEL THE SPEED”

21. MARKETING MIX PRICE $20 the hour $10 30 minutes The added Value: You can share a excited moment with your friends. Undirect Competence: Paintball $25 the hour

22. PLACE Samborondon Our Target is middle and high class. A big porcent of our potential clients live in this sector. It is near our competence

23. PRODUCT - SERVICE We sell an experience! Attention Schedule From Wednesday to Sunday Up 10am until 8pm It is the new adventure and excited entertainment place, where young people can go to have fun… we don´t sell only a race car..

24. PROMOTION Launched Campaign “ FEEL THE SPEED ” Traditional Media TV Radio Magazines Hurdles Flyers Mailing BTL At schools and universities At Shopping Centers

25. ADVERTISING CAMPAIGN

26. Just take the Risk ADVERTISING CAMPAIGN