The presentation is about Fedex and its organizational structure, as well as marketing strategy after checking financial tables. Also some recomendations were proposed.

2. Galandar Mammadli
Prof. Dr. Cemil Ulukan
Business Policy and Strategic Management
Anadolu University

3. History
1971,
Frederick
Smith
1975, First
Turn to Profit
1983, 1 billion
$ in sales
2014, 90% of
1.2 billion $
investment
for boosting
of capacity or
infrastructure.
Scope Transportation, logistics
related
services
Segment
FedEx
Express,
FedEx
Ground,
FedEx Freight
About FedEx

4. FedEx Corporation will produce superior financial returns for its shareowners by providing
high value-added logistics, transportation and related business services through focused
operating companies. Customer requirements will be met in the highest quality manner
appropriate to each market segment served. FedEx will strive to develop mutually
rewarding relationships with its employees, partners and suppliers. Safety will be the first
consideration in all operations. Corporate activities will be conducted to the highest ethical
and professional standards.
Vision and Misson

5. Vision: Delivering freights to each point around the world and
creating the highest added and sustainable value to whole
shareholders (community, company, customers and shareowners)
Mission: Creating sustainable value to shareholders and financial
return to its investors, meeting customer requirements, and
always to be attentively to safety, ethical criterias.
Proposed

6. • Grow profitable revenue
+8%
• Achieve 10%+ operating
margin
Goals
• Improve cash flows
• Increase ROI
• Increase returns to
shareowners
• IT and AI adaptations
Objsectives
Objectives and Goals

7. Changing customer needs
Harsh competition
Accidents
Variety of regulations in diferent countries
Difficulty in standartizations for diferent locations
Pollution
Customer expectation and needs
Major Difficulties

8. Strengths
• Global distribution
• Sustainablity
• Shipping locations
• Superior logistic services
• Customer orientation
• Investment boosting capacity
• Investment increase infrastructure
• Local Firms
• Forward integration
Weakness
• Pollution
• Lack of Technology
• Difficulties in organizing global
infrastructure
• Different tax rates around the
country
• Different regulations because of
sustain competition around the
world
SWOT

9. Opportunities
• IT
• Artificial Intelligence
• Alternative energy
consumption
• Growing Market in China
• New delivery methods
Threats
• Competitors
• Variable prices
• Environmental issues
• Government policies
SWOT

10. Organizational Structure

11. FedEx will strive to develop mutually rewarding relationships with its employees
Air crafts, trucks, shipping points,
Tracking system, technological advancements
Local firms, shipping points, company originated centers
Picking up
Packages,
Classification
according to
destinations
Carriing the
packages by
the help of
truck, aircraft
Marketing
and
Advertisem
ent
MARGIN
Delivering
on time

12. Competitors

13. 21%
32%
27%
5% 15%
FEDEX DHL UPS USPS Others
Market Share

14. Marketing

15. Marketing

16. Financial

17. weight score total score total score total
Advertising 0.2 4 0.8 3 0.8 2 0.4
Timing 0.2 3 0.6 4 0.6 4 0.8
Loyalty 0.15 4 0.6 3 0.45 3 0.45
Market
Share
0.1 2 0.2 0.3 4 0.43
Prices 0.05 2 0.1 2 0.2 1 0.05
2innovation 0.05 1 0.05 0.05 2 0.1
4Distribution 0.15 4 0.6 0.6 3 0.45
3Quality 0.10 3 0.3 0.3 3 0.3
TOTAL 1.0 3.25 3.3 2.95
Competitive Matrix Model
Fedex UPS DHL

18. Technological
Advances
Drone
technology
Robotics AI
Increasin the
number of
shipping
points
Increase the
number of
acquiring new
companies
Increase R&D
expenses or
new technics
Chine Market
Recomendations