Rough notes on how to pick the Digital Trend of the Year for USU Digital Folklore Project. The opinions in this presentation do not necessarily reflect the policies and methodologies of the Digital Folklore Project.
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
The document discusses using social media, especially LinkedIn, Facebook, Twitter, and blogging, to connect with clients and build expertise and trust. It provides tips for getting started on each platform, including updating profiles, adding photos, inviting connections, and sharing content regularly. A sample weekly social media plan is outlined that incorporates posting to different platforms daily while only requiring 30 minutes per day.
“If you build it they will come” may have worked in Field of Dreams, but times have changed. There is too much competition for consumers’ attention online allowing them to choose from any one of millions of other sites. Consumers now spend less and less time on “traditional” websites and instead find themselves spending hours with social media instead. These days, in order to ensure consumers receive, understand and are engaged in your brand message; you must bring it to them rather then hope they find you. No longer can pharmaceutical brand exist on just one site, have just one presence, one URL.
This document discusses strategies for using social media effectively. It provides tips on how to start a social media presence by defining goals and target audiences. It also offers suggestions on generating engaging content through news, questions, behind-the-scenes stories and more. Additionally, it recommends social media platforms to use and how to measure the success of outreach efforts through analytics.
Vermont Association of Broadcasters - Broadcasting is SocialAllie Danziger
Benny Herzog and Allie Danziger spoke on May 22nd to the Vermont Association of Broadcasters about the "old school" vs. the "new school" methods of communications and sales, and how to strategically merge the two.
Donald Trump vs Hillary Clinton: a Comparison in Social Media BrandingVictor Wu
For my Social Media Marketing Strategy class, Professor Jennifer Osbon tasked us to compare two brands. I decided to take a deeper look into Trump's branding compared to Clinton's branding. The numbers are quite astounding. Trump more than doubled Clinton's amount of free media. Clinton was very effective in several social media channels; however, from a strictly numbers perspective, Trump won by far. I think it will be interesting to keep a eye on how much of an impact social media branding will have on our future elections.
Q&A with Matthew Winkler, Editor-in-Chief Emeritus and co-founder of Bloomber...Damian Radcliffe
Transcript of a Fireside Chat Q&A with Matthew Winkler, Editor-in-Chief Emeritus and co-founder of Bloomberg News, during a visit to the University of Oregon in November 2019.
The conversation explores Mr Winkler's approach to journalism, as manifest in The Bloomberg Way, tips for data storytelling, integrity and trust, as well as what the media got wrong in reporting the US 2016 election.
The document discusses various topics from SXSW Interactive including:
- Bad social media ad campaigns from 2007 including fake blogs and pay-per-post schemes
- A keynote speech by Mark Zuckerberg that received criticism for being robotic and having a poor interviewing style
- A panel discussion on the monetization of music through advertising revenue versus traditional sales
- Emerging topics at SXSW like new social networks, mobile apps, and monetizing independent blogs and startups
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
The document discusses using social media, especially LinkedIn, Facebook, Twitter, and blogging, to connect with clients and build expertise and trust. It provides tips for getting started on each platform, including updating profiles, adding photos, inviting connections, and sharing content regularly. A sample weekly social media plan is outlined that incorporates posting to different platforms daily while only requiring 30 minutes per day.
“If you build it they will come” may have worked in Field of Dreams, but times have changed. There is too much competition for consumers’ attention online allowing them to choose from any one of millions of other sites. Consumers now spend less and less time on “traditional” websites and instead find themselves spending hours with social media instead. These days, in order to ensure consumers receive, understand and are engaged in your brand message; you must bring it to them rather then hope they find you. No longer can pharmaceutical brand exist on just one site, have just one presence, one URL.
This document discusses strategies for using social media effectively. It provides tips on how to start a social media presence by defining goals and target audiences. It also offers suggestions on generating engaging content through news, questions, behind-the-scenes stories and more. Additionally, it recommends social media platforms to use and how to measure the success of outreach efforts through analytics.
Vermont Association of Broadcasters - Broadcasting is SocialAllie Danziger
Benny Herzog and Allie Danziger spoke on May 22nd to the Vermont Association of Broadcasters about the "old school" vs. the "new school" methods of communications and sales, and how to strategically merge the two.
Donald Trump vs Hillary Clinton: a Comparison in Social Media BrandingVictor Wu
For my Social Media Marketing Strategy class, Professor Jennifer Osbon tasked us to compare two brands. I decided to take a deeper look into Trump's branding compared to Clinton's branding. The numbers are quite astounding. Trump more than doubled Clinton's amount of free media. Clinton was very effective in several social media channels; however, from a strictly numbers perspective, Trump won by far. I think it will be interesting to keep a eye on how much of an impact social media branding will have on our future elections.
Q&A with Matthew Winkler, Editor-in-Chief Emeritus and co-founder of Bloomber...Damian Radcliffe
Transcript of a Fireside Chat Q&A with Matthew Winkler, Editor-in-Chief Emeritus and co-founder of Bloomberg News, during a visit to the University of Oregon in November 2019.
The conversation explores Mr Winkler's approach to journalism, as manifest in The Bloomberg Way, tips for data storytelling, integrity and trust, as well as what the media got wrong in reporting the US 2016 election.
The document discusses various topics from SXSW Interactive including:
- Bad social media ad campaigns from 2007 including fake blogs and pay-per-post schemes
- A keynote speech by Mark Zuckerberg that received criticism for being robotic and having a poor interviewing style
- A panel discussion on the monetization of music through advertising revenue versus traditional sales
- Emerging topics at SXSW like new social networks, mobile apps, and monetizing independent blogs and startups
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyJohn Kreicbergs
Authors: Mark Logan, Joe Grigsby, John Kreicbergs
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
Frances Flynn Thorsen shares government owned homes marketing secrets with real estate agents. Creative use of traditional marketing methods and new social media avenues open possibilities for carving a niche in an important market.
This document discusses solving the puzzle of social media participation. It addresses understanding social media as a system of connected people communicating both visibly and invisibly through various mediums over time. Communication can take different forms from one-on-one to group interactions, both online and offline. Successfully navigating social media involves understanding one's own position and characteristics within their social networks and communities, and knowing when and how to participate or shift gears with the different audiences and platforms.
1) Facebook has changed how people develop romantic relationships in the initial stages by allowing them to "Facebook stalk" potential dates and learn more about them online rather than having to directly express interest.
2) Being "Facebook official" by changing one's relationship status is now a relationship milestone, but it also means sharing private relationship details publicly online.
3) Facebook can negatively impact relationships and breakups by preventing clean breaks due to continued online contact with exes, as well as creating pressure to stay together from friends and family who see the relationship status online.
Best viewed full screen. Laying groundwork, providing history, and correcting from my view through documentation any misconceptions, misstatements or alleged inaccuracies in the Virtual World in reference to projects of mine. This presentation deals with a specific time-frame and purpose is to showcase steps taken (brainstorming) from inception to final plenary of Current Practices in SMEM and Sharing Beyond SMEM11 "Camp".
SearchLove Boston 2017 | Jeremy Gottlieb | Did Politics Break the Internet or...Distilled
Politics, as usual, is dead. Every election seems more important than the last. How did long-shot candidates like Donald Trump and Bernie Sanders raise millions of dollars and become a viable national candidate? Jeremy will explore the rise of digital marketing campaigns in reaching desired audiences. He’ll cover how campaigns got conversions and drove traffic, as well as what digital marketing for the 2020 election might look like. Lastly, Jeremy will provide takeaways your business can use from lessons learned on the campaign trail.
We love stories, recognise patterns in fractions of a second and have a set of highly developed social behaviours. In "Persuasive Design" Mike will be running through a collection of these hard-wired influence points and exploring how they can be used in the design of products, interfaces and experiences.
FFF 2014 Using Social Media to Build Awareness for Your FairSaffire
Cassie Roberts and Rita De Meir presented on using social media to build awareness at fairs. They discussed how the East Texas State Fair ran a successful Facebook campaign that increased their likes by over 2,000 in a month. They provided tips for using Facebook, including setting goals to find new followers, get likes on posts, and keep existing followers engaged through contests and sharing relevant content like images and videos. Attendees were encouraged to experiment with scheduling posts and using other platforms like Instagram, YouTube and Pinterest to engage broader audiences.
Demystifying Word of Mouth (Part 3) – Why Customers Act on ReferralsReferralCandy
Here at Referralcandy, we're advocates of the power of word of mouth in acquiring new customers.
We also believe it could be more effectively utilised with an understanding of how it works.
We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of the article with illustrations and statistics. Enjoy!
1) Facebook is a popular social networking site that allows users to create profiles, connect with others, and share content. It has become a major platform for social interaction, especially among younger users.
2) Nonprofits can benefit from using Facebook by expanding their reach to find potential volunteers, donors, and supporters. It allows them to engage with like-minded organizations and spread their messages cost-effectively.
3) To use Facebook effectively, nonprofits should first observe how other organizations, their target audiences, and Facebook users in general interact on the platform to understand its culture before creating a presence. They should start gradually, such as promoting specific events, rather than making a large initial splash.
Sufism has a history dating back over 12 centuries. It began as a peaceful protest movement during the 8th century Umayyad Caliphate addressing elitism and materialism. Sufis honor Muhammad as the prophet and their spiritual practices involve humility, reflection, and finding unity with God. Rumi's writings in the 13th century helped spread Sufi ideals across the Muslim world. Idries Shah, born in the early 20th century to an Afghan father and Scottish mother, wrote over 30 books to introduce Western audiences to Sufism and spread its message of peace.
This document discusses 10 trends in advertising and marketing:
1. Brands shifting focus from B2C to B2B and direct-to-consumer marketing.
2. Digital transformation across all areas.
3. Photography and visual content becoming more important.
4. Increased sharing and spread of information faster through social media.
5. Conversations and user engagement driving more conversions.
The document discusses trends in advertising. It defines advertising and describes different types including print, broadcast, outdoor, and covert advertising. Key trends are niche magazines, direct marketing, satellite TV, emphasis on brand equity and internationalization. Modern trends include internet advertising and agencies taking on more of a marketing consultant role. The four pillars of advertising are attention, creativity, measurement, and inventory. Strategies for marketing to teens include using celebrities, facts, repetition, and appealing to emotions. Examples of creative advertisements include those from FedEx Kinkos, 3M, WWF, and McDonald's.
The document provides instructions on how to analyze advertisements by examining the point of view, position, posture, and person speaking. It explains that point of view refers to the camera angle and what the advertiser is trying to convey through it. Position looks at where the product is placed and why. Posture considers the actors' expressions and body language. Person speaking identifies who is addressing the viewer and why that speaker was selected. The document uses examples to illustrate each element and prompts the reader to analyze ads using these techniques.
Each ad focuses on a purpose and exists in its own world. Impossible and unlikely things often happen in ads to draw attention or emphasize characteristics relevant to the product. Ads are assigned value by their creators and viewers. Each brand focuses on something different in their field to differentiate themselves from competitors. Sometimes ads go too far in what they portray.
Cadbury India operates 5 production plants across India and has been in the country since 1948. It has a wide product portfolio including Dairy Milk chocolates, Celebrations, Bournville, 5 Star, Perk, Gems, and Temptation. The company employs various strategies to stretch its product lines, including down-market offerings like chocolate laddoos priced at Rs. 2 for 2 pieces, and up-market products like luxury chocolates. All Cadbury products use consistent basic ingredients but may contain additional items. They are produced across India and distributed through 2100 distributors and 450,000 retailers to be enjoyed for their taste.
Changing Trends in Advertisements. Airtel- hfz ad video and several tunes added. Very colorful yet concise ppt. Trends in online, mob and print media discussed.
The document analyzes a drink driving advertisement that uses humor to promote its message to teenagers. It targets this young audience by depicting a familiar party scene they can relate to. The ad employs humor and language familiar to its target demographic in order to grab their attention and convince them they too could face the dangers of drink driving. It aims to educate this at-risk age group about the legal and safety issues surrounding drinking and driving.
This document discusses the impact of television advertising on consumer buying behavior. It begins with an abstract stating that TV is an effective advertising medium due to its combination of visual and audio. The document then provides an introduction on advertising in general and the advantages of TV advertising specifically. It discusses how TV advertising can influence consumers of all ages, from children to teenagers to adults. The document also reviews literature on studies that have examined the behavioral and psychological impact of TV ads on consumers. The overall purpose is to analyze the factors influencing consumer buying behavior through TV advertising.
This document discusses the origins and principles of Sufism. It states that Sufism dates back to early humanity but the term was first used in the 9th century AD to refer to Muslim mystics who sought closeness to God through asceticism and love. The document outlines that Sufis believe in following both Islamic law and additional spiritual practices to reach truth. It explains some of the basic Sufi principles like living with high morality, not being bound by rituals, and seeing love for humanity as the greatest religion.
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyJohn Kreicbergs
Authors: Mark Logan, Joe Grigsby, John Kreicbergs
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
Frances Flynn Thorsen shares government owned homes marketing secrets with real estate agents. Creative use of traditional marketing methods and new social media avenues open possibilities for carving a niche in an important market.
This document discusses solving the puzzle of social media participation. It addresses understanding social media as a system of connected people communicating both visibly and invisibly through various mediums over time. Communication can take different forms from one-on-one to group interactions, both online and offline. Successfully navigating social media involves understanding one's own position and characteristics within their social networks and communities, and knowing when and how to participate or shift gears with the different audiences and platforms.
1) Facebook has changed how people develop romantic relationships in the initial stages by allowing them to "Facebook stalk" potential dates and learn more about them online rather than having to directly express interest.
2) Being "Facebook official" by changing one's relationship status is now a relationship milestone, but it also means sharing private relationship details publicly online.
3) Facebook can negatively impact relationships and breakups by preventing clean breaks due to continued online contact with exes, as well as creating pressure to stay together from friends and family who see the relationship status online.
Best viewed full screen. Laying groundwork, providing history, and correcting from my view through documentation any misconceptions, misstatements or alleged inaccuracies in the Virtual World in reference to projects of mine. This presentation deals with a specific time-frame and purpose is to showcase steps taken (brainstorming) from inception to final plenary of Current Practices in SMEM and Sharing Beyond SMEM11 "Camp".
SearchLove Boston 2017 | Jeremy Gottlieb | Did Politics Break the Internet or...Distilled
Politics, as usual, is dead. Every election seems more important than the last. How did long-shot candidates like Donald Trump and Bernie Sanders raise millions of dollars and become a viable national candidate? Jeremy will explore the rise of digital marketing campaigns in reaching desired audiences. He’ll cover how campaigns got conversions and drove traffic, as well as what digital marketing for the 2020 election might look like. Lastly, Jeremy will provide takeaways your business can use from lessons learned on the campaign trail.
We love stories, recognise patterns in fractions of a second and have a set of highly developed social behaviours. In "Persuasive Design" Mike will be running through a collection of these hard-wired influence points and exploring how they can be used in the design of products, interfaces and experiences.
FFF 2014 Using Social Media to Build Awareness for Your FairSaffire
Cassie Roberts and Rita De Meir presented on using social media to build awareness at fairs. They discussed how the East Texas State Fair ran a successful Facebook campaign that increased their likes by over 2,000 in a month. They provided tips for using Facebook, including setting goals to find new followers, get likes on posts, and keep existing followers engaged through contests and sharing relevant content like images and videos. Attendees were encouraged to experiment with scheduling posts and using other platforms like Instagram, YouTube and Pinterest to engage broader audiences.
Demystifying Word of Mouth (Part 3) – Why Customers Act on ReferralsReferralCandy
Here at Referralcandy, we're advocates of the power of word of mouth in acquiring new customers.
We also believe it could be more effectively utilised with an understanding of how it works.
We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of the article with illustrations and statistics. Enjoy!
1) Facebook is a popular social networking site that allows users to create profiles, connect with others, and share content. It has become a major platform for social interaction, especially among younger users.
2) Nonprofits can benefit from using Facebook by expanding their reach to find potential volunteers, donors, and supporters. It allows them to engage with like-minded organizations and spread their messages cost-effectively.
3) To use Facebook effectively, nonprofits should first observe how other organizations, their target audiences, and Facebook users in general interact on the platform to understand its culture before creating a presence. They should start gradually, such as promoting specific events, rather than making a large initial splash.
Sufism has a history dating back over 12 centuries. It began as a peaceful protest movement during the 8th century Umayyad Caliphate addressing elitism and materialism. Sufis honor Muhammad as the prophet and their spiritual practices involve humility, reflection, and finding unity with God. Rumi's writings in the 13th century helped spread Sufi ideals across the Muslim world. Idries Shah, born in the early 20th century to an Afghan father and Scottish mother, wrote over 30 books to introduce Western audiences to Sufism and spread its message of peace.
This document discusses 10 trends in advertising and marketing:
1. Brands shifting focus from B2C to B2B and direct-to-consumer marketing.
2. Digital transformation across all areas.
3. Photography and visual content becoming more important.
4. Increased sharing and spread of information faster through social media.
5. Conversations and user engagement driving more conversions.
The document discusses trends in advertising. It defines advertising and describes different types including print, broadcast, outdoor, and covert advertising. Key trends are niche magazines, direct marketing, satellite TV, emphasis on brand equity and internationalization. Modern trends include internet advertising and agencies taking on more of a marketing consultant role. The four pillars of advertising are attention, creativity, measurement, and inventory. Strategies for marketing to teens include using celebrities, facts, repetition, and appealing to emotions. Examples of creative advertisements include those from FedEx Kinkos, 3M, WWF, and McDonald's.
The document provides instructions on how to analyze advertisements by examining the point of view, position, posture, and person speaking. It explains that point of view refers to the camera angle and what the advertiser is trying to convey through it. Position looks at where the product is placed and why. Posture considers the actors' expressions and body language. Person speaking identifies who is addressing the viewer and why that speaker was selected. The document uses examples to illustrate each element and prompts the reader to analyze ads using these techniques.
Each ad focuses on a purpose and exists in its own world. Impossible and unlikely things often happen in ads to draw attention or emphasize characteristics relevant to the product. Ads are assigned value by their creators and viewers. Each brand focuses on something different in their field to differentiate themselves from competitors. Sometimes ads go too far in what they portray.
Cadbury India operates 5 production plants across India and has been in the country since 1948. It has a wide product portfolio including Dairy Milk chocolates, Celebrations, Bournville, 5 Star, Perk, Gems, and Temptation. The company employs various strategies to stretch its product lines, including down-market offerings like chocolate laddoos priced at Rs. 2 for 2 pieces, and up-market products like luxury chocolates. All Cadbury products use consistent basic ingredients but may contain additional items. They are produced across India and distributed through 2100 distributors and 450,000 retailers to be enjoyed for their taste.
Changing Trends in Advertisements. Airtel- hfz ad video and several tunes added. Very colorful yet concise ppt. Trends in online, mob and print media discussed.
The document analyzes a drink driving advertisement that uses humor to promote its message to teenagers. It targets this young audience by depicting a familiar party scene they can relate to. The ad employs humor and language familiar to its target demographic in order to grab their attention and convince them they too could face the dangers of drink driving. It aims to educate this at-risk age group about the legal and safety issues surrounding drinking and driving.
This document discusses the impact of television advertising on consumer buying behavior. It begins with an abstract stating that TV is an effective advertising medium due to its combination of visual and audio. The document then provides an introduction on advertising in general and the advantages of TV advertising specifically. It discusses how TV advertising can influence consumers of all ages, from children to teenagers to adults. The document also reviews literature on studies that have examined the behavioral and psychological impact of TV ads on consumers. The overall purpose is to analyze the factors influencing consumer buying behavior through TV advertising.
This document discusses the origins and principles of Sufism. It states that Sufism dates back to early humanity but the term was first used in the 9th century AD to refer to Muslim mystics who sought closeness to God through asceticism and love. The document outlines that Sufis believe in following both Islamic law and additional spiritual practices to reach truth. It explains some of the basic Sufi principles like living with high morality, not being bound by rituals, and seeing love for humanity as the greatest religion.
The document discusses advertising in the telecom industry in India. It provides an overview of advertising methods used by major telecom companies. Some key points include:
- Advertising is the most effective communication tool and comes in various forms like print, television, and outdoor media.
- Major telecom companies in India include Airtel, Vodafone, Idea, BSNL, and Reliance which operate across the country.
- Telecom companies advertise through campaigns focused on corporate social responsibility, new products, coverage, payment methods, and international rates.
- Successful campaigns have seen innovation in concepts, media used, and themes. Trends show a shift from print to digital media and
This document provides an outline on the topic of Sufism. It discusses the problems in defining Sufism, as the term can have different meanings depending on perspective. Sufism was rediscovered by Europeans who saw the mystical elements as non-Islamic. Ibn Khaldun viewed Sufism as belonging to Islam and involving asceticism and seeking knowledge of God. After 1200, Sufism became more institutionalized through saints' tombs and pilgrimages, masters and disciples, and rituals like chanting God's names. However, views of Sufism today range from integral to Islam to being rejected as innovation.
This short document provides a link to a website showcasing the top 15 social awareness advertisements. Viewers are encouraged to watch the ads in full screen for the best viewing experience. The website, www.adverb-nmims.in, hosts social awareness ads ranked among the best.
This document discusses ethical issues that can arise in advertising. It provides examples of unethical advertising practices such as misleading claims, stereotyping, and using children to promote unhealthy products. Specifically, it analyzes cases where advertisements for Maggie soup, Axe deodorant, and Dettol kitchen cleaner were found to make misleading health claims or promote unrealistic expectations. The document also discusses common unethical practices like surrogate advertising, puffery, exaggeration, and unhealthy brand comparisons between competitors like Horlicks and Complan. Overall, the document examines how ethics is an important consideration in advertising and provides guidance on upholding principles of truth, social responsibility and avoiding harm.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Advertisement Analysis English As An Additional LaMary Burg
The passage discusses several disadvantages of online shopping from a consumer perspective. Some of the main disadvantages mentioned are hidden costs of online shopping like delivery and handling fees, as well as membership fees. Additionally, privacy and security are important factors to consider when shopping online, as there is a risk of credit card or personal information being stolen. Finally, the inability to physically see and examine products before purchasing them is another disadvantage compared to traditional in-store shopping.
Free Printable Lined Paper Handwriting Paper TemplaAshley Thomas
The document discusses making changes to school lunches for several reasons: 1) lunches are currently microwaved which can lead to undercooked meat and is less preferable than baked foods; 2) lunches are not filling enough and do not provide adequate nutrients for students; and 3) the menu has the same foods each week which gets repetitive and includes low-quality versions of foods like pizza and nachos. The writer argues that improving school lunches could help student performance and moods.
Slides from a lecture at Goldsmiths looking at the change in online identity. Asking whether we can be more playful with our social media engagements. Also notes on analysing how 'Human' social media output is from Arts Organisations in the UK.
007 What Memoir Essay Autobiography Outline TeCindy Ashworth
Medgar Evers played a key role in the Civil Rights Movement as the first field secretary for the NAACP in Mississippi, where he fought against racial injustice through demonstrations and economic boycotts. As a civil rights activist, Evers worked to end the discrimination experienced by African Americans in the South. Though he was later murdered by a member of the KKK, Evers helped spark the revolution of the Civil Rights Movement through his brave efforts to achieve freedom and equal rights.
October 19_Memo, Feature and Op Ed Review PointsOhio University
This document provides guidance on creating effective social media strategies and content. It emphasizes that social media is a long-term investment that requires regular, high-quality content. It also stresses the importance of being transparent, engaging with followers, and building expertise and authority over time through blogging and answering questions. The key is to start small, focus on quality over quantity, and give people a reason to follow through contests, questions, news or other engaging content.
This document provides an overview of social media platforms and best practices for libraries. It defines key terms for Facebook, Twitter, Instagram and Pinterest. Statistics are presented on growth of social media usage. The document recommends focusing posts on entertaining, educating and creating experiences for audiences. Photos, videos and engaging content are emphasized as effective on Facebook. Pinterest is highlighted as essential for libraries. Instagram focuses on high quality photos while Twitter is for news and commentary. Sources for social media content are also listed.
Karen Workman, senior staff editor for The New York Times, helps journalists answer the question: Am I Doing Social Media Right? She talks about how to use Facebook and Twitter differently and how to maximize your use of Twitter lists. She also discusses metrics to use to measure your success at social media. This presentation -- Am I Doing Social Media Right? Maximizing Your Use of Social Media for Personal Branding and Audience Engagement -- was part of the Las Vegas NewsTrain on Oct. 10-11, 2014. It was updated for DeKalb, Illinois, NewsTrain Oct. 29-30, 2015. Please see an associated handout: Am I Doing Social Media Right? NewsTrain is a traveling workshop for journalists sponsored by Associated Press Media Editors. For more information, visit http://bit.ly/NewsTrain
What are "lexical resources" that can go into defining words and phrases? Visualizations and resources for studying language. (Presentation given at Dictionary.com)
Counts, comparisons, collocations, contestations: Towards a dictionary of the...Idibon1
What are "lexical resources" that can go into defining words and phrases? Visualizations and resources for studying language. (Presentation given at Dictionary.com)
MKT 389 Content that Catches on and Visual Content Pt. 1 Michael Germano
1) The document discusses factors that influence whether content spreads widely through social transmission, including Berger's STEPPS framework and Heath and Heath's focus areas for making ideas stick.
2) It covers concepts like word-of-mouth (WOM), social transmission, and social influence. Triggers, emotions, practical value, and stories are identified as important drivers of content that catches on.
3) Visual social media content is discussed as an area of growing importance, with examples of how brands like JetBlue use Instagram and Tumblr to tell visual stories that engage audiences. Infographics are analyzed as a type of visual content that can be compelling and help spread complex ideas.
This document provides tips and advice for using social media effectively for business purposes. It emphasizes the importance of defining marketing goals and strategies, understanding your target audience, and establishing brand pillars or guidelines for content. Specific tips include using visuals, responding to comments, scheduling posts, creating events, and optimizing profiles. The document also cautions against oversharing or posting without purpose. Overall it stresses the need for a comprehensive marketing plan beyond just social media.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
The document discusses the importance of political societies in modern society. It states that political societies help define the legitimate functions of governments, how they should operate, and who should participate. It also discusses Daniel Elazar's model of classifying state and local political cultures into moralistic, individualistic and traditionalistic subcultures. More recently, a new political culture has emerged due to economic and social changes. While the study of political culture has been widely used, some critics argue that other factors have a greater influence on state and local policies, and that culture is too complex to define.
Slides from a presentation to the Publicity Club of Chicago, June 17, 2020. See video of that session here: https://www.youtube.com/watch?v=4H6wRPPCC08
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
Similar to DFP-digital-trend-of-the-year-venn-diagram (20)
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
1. Digital Folklore
Project—Digital
Trend of the Year
Some notes on methods for deciding the digital trend
& making a case for some of the contenders
R. Tyson Steele | Utah State University | 2014
2. Creating a Venn Diagram
• I’m a very visual person, so I created a Venn Diagram to help
me visualize my process of selecting the digital trend. In order
to keep the trend choices folklore-oriented (as opposed to just
viral content), we want to find a balance between topics,
forms/mediums, and sites. That way, when we write a piece
on the DFP website, we can easily narrow down the
conversation to just two or three representative instances of
the digital folklore in question. Instead of just choosing
“Ferguson,” for example, we choose #blacklivesmatter.
I will explain the Venn Diagram in the following slides.
6. Choosing the Trend in RL
Choosing the trend based on topic, form/medium, or site alone,
won’t reveal instances of folklore. In the “Don’t Tell me to Smile”
campaign, for example:
• Topic alone: Street harassment is everywhere
• Form/Medium alone: Street Posters are everywhere
• Site alone: New York City has tons of stuff happening
But, combining the three together, we can hone in on
anti-street-harassment posters in New York City, which is clearly
folklore. If we were writing a paper on this, having this focus is
important to avoid being distracted by other harassment issues,
other mediums of expression, or other cities.
The same can be said for internet folklore, explained in the
following slides.
8. Example: Amazon Faux Review
Topic
Site
Amazon
Shopping
Reviews
Faux Review
Form/
Medium
9. Measuring Quality
• Ermahgerd Erborla Memes or banana slicers are obviously not
contenders for the digital trend. I just used them as examples
of the Venn diagram, which is a qualitative measurement tool.
Other tools need to be used for quantitative measurement,
which I have not covered in this slide.
• More on measuring quality in the following slides.
10. Visualizing
the Contenders
A case for quality of GamerGate, ALS Ice Bucket Challenge,
YesAllWomen, NotYourMascot, Ferguson
Note: I’m not familiar enough with all of these contenders to build every case.
17. Notes on the hashtag
• I’m not sure if the hashtag counts as a form as much as other
things do. It seems more like a linguistic marker within tweets
and posts. Is it possible that there are types of tweets that
provide a more refined form? Like joke tweets, tweets that
link to selfies, or fuckthepolice-type tweets?
• For example, maybe better than #yesallwomen as a form, the
form is the “Because___” tweet, where the tweet starts out
with “Because women must deal with harassment everyday.
#yesallwomen”
• Just some thoughts
18. Quantitative – Ripple Effects
• Being able to quantitatively analyze ripple effects from a
certain trend will be important. We can’t just observe every
topic/form/site digital folklore and measure each against each
other. Some are caused because of others. For example,
Ferguson created #dontshootofficer and other hashtags.
Ferguson eventually led to the rise of KKK threats and
anonymous hacking into the KKK’s twitter and revealing
member identities near Ferguson (see #opKKK).
• Just something to take into account.
19. Topic is a Spectrum
Topic can be a spectrum of Broad to Specific – It is probably
good to be as specific as possible so as not to make the
form/medium or site as topic. For example, race might be too
broad a topic, whereas Ferguson is more narrow, yet still
relevant.
• Capitalism>occupy wallstreet>pepperspray cop
• Race>Ferguson>blacklivesmatter
• Race>Native Americans>Mascots
• Gaming>”Femenism in Gaming”>Gamergate
20. Form/Medium is a Spectrum
Form/Medium is on a spectrum of old to new. The newer the
better, it seems, as long as it doesn’t become too narrow (i.e.
amazon faux review relatively new compared to the hashtag,
but it is also narrow)
• Racecar Bling Bling > “One does not simply….” > Doge
• Youtube>Vimeo>GoPro>Mobile upload
21. Sites
Sites are more vague and it’s hard to tell where things are
happening, but some are more obvious than others
• ALS icebucket challenge happened on Facebook mostly,
though it was on Youtube, major news sites, perhaps in
private messages
• #nofilter happened on Instagram
• Earthporn happened on 4chan and reddit
22. Why it helps?
When selecting a digital trend based off of a topic,
form/medium, and site, it helps to choose the top contender of
each category. What is the biggest folklore topic on the internet
and does it matter? What is the biggest form/medium which is
being used to express that topic and is the form/medium new?
What is the biggest site in which that topic is being expressed?
23. Narrowing is Important
• We can’t say:
“the digital trend of the year is racial hashtags on twitter.”
but we can say:
“the digital trend of the year is #blacklivesmatter about
Ferguson.”
• We can’t say:
“the digital trend of the year is body image memes.”
but we can say:
“the digital trend of the year is memes about Kim Kardashian’s
butt on imgur.
24. Lastly, Does it Provide
Cultural Commentary?
Where the trend took place matters too.
#notyourmascot produces
Real social movement
ALS Icebucket challenge
Mobile video uploads shows
Power of viral fundraising
Gamergate subreddit shows
Darkside of gaming culture?