The document discusses various topics from SXSW Interactive including: - Bad social media ad campaigns from 2007 including fake blogs and pay-per-post schemes - A keynote speech by Mark Zuckerberg that received criticism for being robotic and having a poor interviewing style - A panel discussion on the monetization of music through advertising revenue versus traditional sales - Emerging topics at SXSW like new social networks, mobile apps, and monetizing independent blogs and startups

1. http://valleywag.com/tag/sxsw Spring Break for the web world 7500 total Interactive, Gold and Platinum registrants Music began in ’87, interactive in ‘94

2. The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007

7. Keynote Speaker: Mark Zuckerberg

10. Content Boundaries, a 12-Step Program