Solving the social media puzzle
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This document discusses solving the puzzle of social media participation. It addresses understanding social media as a system of connected people communicating both visibly and invisibly through various mediums over time. Communication can take different forms from one-on-one to group interactions, both online and offline. Successfully navigating social media involves understanding one's own position and characteristics within their social networks and communities, and knowing when and how to participate or shift gears with the different audiences and platforms.
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Solving the social media puzzle
- 2. Or: how to make social media work for you! GeoPlaza Offline @GeoFort Student meetup, 01-10-2013
- 3. Understand
- 4. Image credit :James Cridland`
- 5. What it is… Digital conversations, Participate! Like
- 7. What is it not? Twitter Facebook LinkedIn Hyves Digg Wordpress Blogger Where is my privacy? Why follow a celebrity? How much time will this cost me? Yammer
- 8. a social system Of people Connecting Visible and invisible Moving through time Communicaton Rules
- 9. Communication Conversation (in person, by phone) Written (email, twitter) Non-verbal (…) 1:1 1:M, M:1 M:M
- 10. Unwritten rules
- 11. Communication Position + Shift gear! Image credit Enerva
- 14. Position
- 15. The communication ladder Off-line On-line Groundswell (Li, Bernoff)
- 19. Image credit :James Cridland`
- 20. Describe four characteristics of You Enjoys mountain biking Reads books about X Admires great architecture Love cupcakes
- 21. Please consider: offline vs online, privat vs public
- 22. The social me publicprivat Off line On line
- 23. The social me publicprivate Off line On line Enjoys mountain biking Reads books about X (not Malcolm) Admires great architecture Love cupcakes
- 24. The social me publicprivat Off line On line Trover Facebook Yammer LinkedIn
- 26. Participate
- 31. I will (almost) never ever • Write about my favorite cats on LinkedIn • Publish about maps on Facebook • Send tweets about Ukrainian folk dancing • Write about great architecture on Yammer • etc
- 32. Where is the gold in social media? Be found Share knowledge Connect the world Not that much effort Support a community Have some fun as well…
- 33. Understand Position Participate + Know when to Shift gear
- 34. final thoughts A good general rule: be wise Do solve your own participation puzzle Do not surrender your life to a siren server
Editor's Notes
- Thankyouhttp://www.flickr.com/photos/zooboing/ ! http://www.flickr.com/photos/zooboing/4580408068/A presentation to students about how to solve the social media puzzel
- Picture by me.We are going to talk about understand – position - participate
- Picture by me.
- http://www.flickr.com/photos/jamescridland/What is a social system?
- What is social media?
- One example: ask a question about on a topic in a LinkedIn group.
- the discussion is not about the tools or the reasons not to participate (they are endless)http://www.flickr.com/photos/kinregerp/4457001909/Thank you fran.pregernik
- Make you own definition.
- Some characteristics of communicationhttp://www.flickr.com/photos/enerva/
- Mind the unwritten rules (clean your cup). What if all rules had to written down? Is that even possible?
- Recognize the position of others in communication systems. Shift gear when necessary:e.g. call someone if you think a remark on LinkedIn is rather odd (or send a privat message)http://www.flickr.com/photos/enerva/
- We are all caught in a net of different social systems, all with different written and unwritten rulesWe behave different in those social systems. Just try to be the same at work as you are at home (or vice versa).
- The ellipes are not the same sizeBut in the end, who we are is in the middle. If your “colleagues” elips is very small (meaning, there is not much of “you” while you are at work), I think you should like for a careerswitch.Just respect how other people formulate their ellipses.
- Picture by me.
- We communicate in communities and we fullfill different roles
- The number per group varies, also in culturesaccros the world
- It takes much more energy to create then to just be a spectator
- I may have suggested that the participation puzzle has equal size pieceshttp://www.flickr.com/photos/zooboing/
- This would be more accurate. The pieces vary in size, but they are all needed to form a complete system (I do need a better picture for this).http://www.flickr.com/photos/jamescridland/
- How to discover your pieces of the puzzle? Describe yourself in four sentences
- Consider whether they are offline or online, privat or public
- Now plot them in these quadrants
- And match them related to how you use the social media platformsMind the fuzzy lines. What is privat and what is public cannot be so
- Me in the top right quadant (public, online). Note: no Facebook, no yammer (…).
- One example of how to partipatePicture by me.
- I create a discussion
- Responding to a discussion (a bit less work)
- Just liking an update. Not very much effort, just a token of my apprecation.
- Meaing: I don’t mix my channels.
- Picture by me.
- Check http://www.theguardian.com/books/2013/mar/03/who-owns-future-jaron-lanier-review
- Thankyouhttp://www.flickr.com/photos/zooboing/ ! http://www.flickr.com/photos/zooboing/4580408068/A presentation to students about how to solve the social media puzzel