This document outlines the activities and strategies of a digital innovation company focused on social media marketing. It discusses the importance of creating meaningful content, engaging communities, and understanding target audiences, while also providing guidance on measuring the effectiveness of communication strategies. Additionally, it promotes workshops aimed at equipping individuals with essential skills for success in the digital landscape.

1. A Digital
innovation
company
The Science of Social Media
Monday, 10 March, 14

2. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Invoke
what do we do?
We create, find, and promote the most meaningful
content for consumers of leading brands.
We build, cultivate, and amplify communities
thorugh social media strategies.
Monday, 10 March, 14

3. Your Hosts
Lima Al-Azzeh
Marketing & Community Manager
Word Nerd.
Colin Sharp
Associate Copywriter
Amateur joke-teller.
Monday, 10 March, 14

4. Who’s getting us excited?
David Ng
- Twitter and multiple blogs
- Highlight personality
- Engaging with hashtags, asking
questions
Neil deGrasse Tyson
- Twitter, Twitter, Twitter
- Comments on inaccuracies in
popular culture (Gravity, etc.)
- Solicits and answers questions
Karyn Traphagen
- Twitter and blog
- Great at conversations
- Talks about what is getting her
excited all the time
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5. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Where do I start?
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6. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Why?
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7. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Why does your organization exist? - Be Ambitious
Why does what you’re doing matter? - Be Inspiring
What is your goal? - Be Descriptive
Why?
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8. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Wh0?
Monday, 10 March, 14

9. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Who is your audience? - Focus on interpersonal connections
WHO ARE THEY TALKING TO? - Expand your network
Who else could add value? - Partner with Likeminded allies, Experts, & Organizations
Wh0?
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10. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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WHAT?
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11. Here is the subtitle. Write
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T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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What gets you excited/concerned? - Evoke Emotion
What message do you want your community to spread? - Be Specific
What conversations do you want to ignite? - Be Discerning
What is happening currently? - Be Relevant
WHAT?
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12. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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News & Press
Thought Leadership/ Opinion/ Expert Interviews
Open-Ended Questions
“Behind the Scenes”
History & Mysteries
WHAT?
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T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
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L I N E S
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HOW?
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T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Are you more verbal or visual?
Are you more professional vs. personal? Factual vs. Funny?
What are 3-5 adjectives that describe your Communication style?
HOW?
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15. Here is the subtitle. Write
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T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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WHERE?
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16. Here is the subtitle. Write
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T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Twitter: Tweet Chat Q&A, curated stories
Vine/Instagram: Utilize video and remember that hashtags are king
Reddit: Like a typical forum, go forth and nerd with a very passionate userbase
Google Hangout: Great way to get people together “virtually”
Storify: Create Interactive stories and notify contributors
WHERE?
Monday, 10 March, 14

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T I T L E T E X T
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Measurement
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These will vary greatly depending on type of content and network
KPI’s: total interest (likes/followers/subscribers), engagement (comments/replies/
shares/mentions), traffic (clicks to blog posts), growth (changes in these metrics)
Analytics Platforms
How Data can help
Measurement
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19. Here is the subtitle. Write
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T I T L E T E X T
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We are offering a range of workshop-style events
equipping people with essential knowledge and skills
for succeeding in the digital world.
See upcoming courses and sign up at
invokelabs.eventbrite.ca
Get 20% off any future University of Invoke course by
using your promo code: yayScience
Monday, 10 March, 14