DFMA is a design methodology that focuses on optimizing a product's design for manufacturing and assembly. It aims to minimize production costs and improve quality by considering manufacturing feasibility during the design phase. Key principles of DFMA include reducing part count, designing for modularity and self-alignment, using standard parts, and simplifying manufacturing processes. A case study shows redesigning a product using DFMA principles can significantly reduce assembly time, part count, manufacturing steps and costs. Overall, DFMA leads to easier and more efficient production.