The proposal provides a clear overview of a children's storybook involving two friends exploring woods and cliffs near the sea. The story is loosely based on Hans Christian Andersen's "The Bell". The proposal discusses intended dimensions, formats, deadlines, audiences and production methods using rough sketches before completing pages in Photoshop. Strengths include a well-defined story and audience. Further details could be added on desired artistic style and including other languages/continents for a broader reach. The idea generation includes a detailed mind map of story elements but the mood board could be simplified with less text for easier viewing.