SlideShare a Scribd company logo
Global Strategy….In a
World Nations?
Ravitheja Olety
Steps for Developing Worldwide Strategy
Developing the core strategy for the home country first
Internationalizing the core strategy through international expansion of
activities and adaptation.
Globalizing the international strategy by integrating the strategy across
countries
What is Global Strategy?
Global Strategy Levers
Global market Participation
Standardized universal, global product offering
Global location of Value-added activities
Uniform Global marketing approach
Globally integrating competitive moves
Benefits of Global Strategy
• Cost reductions.
• Improved quality of products and programs
• Enhanced customer preference
• Increased competitive leverage
Drawbacks of Global Strategy
• Over-commitment in particular markets.
• Product standardization not satisfying any customer.
• Distancing of customers due to activity concentration.
• Lower responsiveness and inflexibility.
• Reduced adaptation to local customer behaviour.
Industry Globalization Drivers
Market drivers
• Homogenous customer needs.
• Global customers.
• Global Channels.
• Transferable Marketing.
Cost drivers
• Economies of scale & scope.
• Learning & experience.
• Sourcing Efficiencies.
• Favourable logistics.
• Differences in country costs & skills.
• Product development Costs.
Industry Globalization Drivers (contd..)
Governmental Drivers
• Favourable Trade Policies.
• Compatible technical standards.
• Common Marketing Regulations.
Industry Globalization Drivers (contd..)
Competitive Drivers
• Interdependence of countries.
• Globalized Competitors.
Industry Globalization Drivers (contd..)
More than one strategy is Viable
• Industries vary across drivers.
• Global effects are incremental.
• Business, parent company position and resources are crucial.
• Organizations have limitations.
THANK U
OPEN TO QUERIES

More Related Content

What's hot

Plc
PlcPlc
Brand extension
Brand extensionBrand extension
Brand extension
karishmachawan
 
Chapter 12 Product Launch
Chapter 12 Product LaunchChapter 12 Product Launch
Chapter 12 Product Launch
ranjansahil23
 
market strategy
market strategymarket strategy
market strategy
Antony Mazumder
 
REASONS OF HIGH MARKETING COST
REASONS OF HIGH MARKETING COSTREASONS OF HIGH MARKETING COST
REASONS OF HIGH MARKETING COST
CCSHAU HISAR
 
Seminar_solutions technologies_printing_food_packaging_sentimenti_packaging_r...
Seminar_solutions technologies_printing_food_packaging_sentimenti_packaging_r...Seminar_solutions technologies_printing_food_packaging_sentimenti_packaging_r...
Seminar_solutions technologies_printing_food_packaging_sentimenti_packaging_r...
Andrea Sentimenti
 
Imm unit-07 (global distribution system)
Imm unit-07 (global distribution system)Imm unit-07 (global distribution system)
Imm unit-07 (global distribution system)
Revisiting Strategy
 
Product Life Cycle
Product Life CycleProduct Life Cycle
Product Life Cycle
gary6h
 
Product Life Cycle (Stages and Extension Strategies)
Product Life Cycle (Stages and Extension Strategies)Product Life Cycle (Stages and Extension Strategies)
Product Life Cycle (Stages and Extension Strategies)
Project Student
 
Ansoff Matrix
Ansoff MatrixAnsoff Matrix
Ansoff Matrix
derver227
 
Product life cycle: notes & exercise
Product life cycle: notes & exerciseProduct life cycle: notes & exercise
Product life cycle: notes & exercise
mattbentley34
 
Rev
RevRev
Marketing - Product Life Cycle
Marketing - Product Life CycleMarketing - Product Life Cycle
Marketing - Product Life Cycle
tutor2u
 
preparation of marketing plan
preparation of marketing planpreparation of marketing plan
preparation of marketing plan
Rishi Wadhwa
 
Creating The Best Performing Consumer Driven Supply Chain
Creating The Best Performing Consumer Driven Supply ChainCreating The Best Performing Consumer Driven Supply Chain
Creating The Best Performing Consumer Driven Supply Chain
SCL HUB
 
MARKETING STRATEGY content
MARKETING STRATEGY contentMARKETING STRATEGY content
MARKETING STRATEGY content
Phan Phuong
 
Mwave PM Job Description
Mwave PM Job DescriptionMwave PM Job Description
Mwave PM Job Description
Billy Lin
 
New Product Development & Product Life Cycle Strategies - Marketing
New Product Development & Product Life Cycle Strategies - MarketingNew Product Development & Product Life Cycle Strategies - Marketing
New Product Development & Product Life Cycle Strategies - Marketing
FaHaD .H. NooR
 
How to Achieve Business Success at WCIT 2014: Ten Keys to Creating and Marke...
How to Achieve Business Success at WCIT 2014:  Ten Keys to Creating and Marke...How to Achieve Business Success at WCIT 2014:  Ten Keys to Creating and Marke...
How to Achieve Business Success at WCIT 2014: Ten Keys to Creating and Marke...
CompellingPM
 
How can market leaders expand total market and defend market share?
How can market leaders expand total market and defend market share?How can market leaders expand total market and defend market share?
How can market leaders expand total market and defend market share?
Sameer Mathur
 

What's hot (20)

Plc
PlcPlc
Plc
 
Brand extension
Brand extensionBrand extension
Brand extension
 
Chapter 12 Product Launch
Chapter 12 Product LaunchChapter 12 Product Launch
Chapter 12 Product Launch
 
market strategy
market strategymarket strategy
market strategy
 
REASONS OF HIGH MARKETING COST
REASONS OF HIGH MARKETING COSTREASONS OF HIGH MARKETING COST
REASONS OF HIGH MARKETING COST
 
Seminar_solutions technologies_printing_food_packaging_sentimenti_packaging_r...
Seminar_solutions technologies_printing_food_packaging_sentimenti_packaging_r...Seminar_solutions technologies_printing_food_packaging_sentimenti_packaging_r...
Seminar_solutions technologies_printing_food_packaging_sentimenti_packaging_r...
 
Imm unit-07 (global distribution system)
Imm unit-07 (global distribution system)Imm unit-07 (global distribution system)
Imm unit-07 (global distribution system)
 
Product Life Cycle
Product Life CycleProduct Life Cycle
Product Life Cycle
 
Product Life Cycle (Stages and Extension Strategies)
Product Life Cycle (Stages and Extension Strategies)Product Life Cycle (Stages and Extension Strategies)
Product Life Cycle (Stages and Extension Strategies)
 
Ansoff Matrix
Ansoff MatrixAnsoff Matrix
Ansoff Matrix
 
Product life cycle: notes & exercise
Product life cycle: notes & exerciseProduct life cycle: notes & exercise
Product life cycle: notes & exercise
 
Rev
RevRev
Rev
 
Marketing - Product Life Cycle
Marketing - Product Life CycleMarketing - Product Life Cycle
Marketing - Product Life Cycle
 
preparation of marketing plan
preparation of marketing planpreparation of marketing plan
preparation of marketing plan
 
Creating The Best Performing Consumer Driven Supply Chain
Creating The Best Performing Consumer Driven Supply ChainCreating The Best Performing Consumer Driven Supply Chain
Creating The Best Performing Consumer Driven Supply Chain
 
MARKETING STRATEGY content
MARKETING STRATEGY contentMARKETING STRATEGY content
MARKETING STRATEGY content
 
Mwave PM Job Description
Mwave PM Job DescriptionMwave PM Job Description
Mwave PM Job Description
 
New Product Development & Product Life Cycle Strategies - Marketing
New Product Development & Product Life Cycle Strategies - MarketingNew Product Development & Product Life Cycle Strategies - Marketing
New Product Development & Product Life Cycle Strategies - Marketing
 
How to Achieve Business Success at WCIT 2014: Ten Keys to Creating and Marke...
How to Achieve Business Success at WCIT 2014:  Ten Keys to Creating and Marke...How to Achieve Business Success at WCIT 2014:  Ten Keys to Creating and Marke...
How to Achieve Business Success at WCIT 2014: Ten Keys to Creating and Marke...
 
How can market leaders expand total market and defend market share?
How can market leaders expand total market and defend market share?How can market leaders expand total market and defend market share?
How can market leaders expand total market and defend market share?
 

Viewers also liked

Global Content Strategy 1/2 Day Workshop
Global Content Strategy 1/2 Day WorkshopGlobal Content Strategy 1/2 Day Workshop
Global Content Strategy 1/2 Day Workshop
Val Swisher
 
Chapter 3 current status and the trend of global strategy of sm es
Chapter 3 current status and the trend of global strategy of sm esChapter 3 current status and the trend of global strategy of sm es
Chapter 3 current status and the trend of global strategy of sm es
Prof.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
 
Mba 618 global strategy 2011
Mba 618 global strategy 2011Mba 618 global strategy 2011
Mba 618 global strategy 2011
Vignesh S Kumar
 
Embraer: Global Strategy
Embraer: Global StrategyEmbraer: Global Strategy
Embraer: Global Strategy
Jesse Kedy
 
01 Globalization and International Business
01 Globalization and International Business01 Globalization and International Business
01 Globalization and International Business
Brent Weeks
 
Developing a global strategy
Developing a global strategyDeveloping a global strategy
Developing a global strategy
Ron McFarland
 
Strategic management
Strategic managementStrategic management
Strategic management
Simran Kaur
 
Global Marketing Mix Strategy
Global Marketing Mix StrategyGlobal Marketing Mix Strategy
Global Marketing Mix Strategy
Shahzad Khan
 
Global level strategy
Global level strategyGlobal level strategy
Global level strategy
Jaspinder Singh Sidhu
 
Ivey Lecture Global Strategy Short
Ivey Lecture Global Strategy ShortIvey Lecture Global Strategy Short
Ivey Lecture Global Strategy Short
Idris Mootee
 
LG Electronics: Global Strategy in Emerging Markets (Case Analysis)
LG Electronics: Global Strategy in Emerging Markets (Case Analysis)LG Electronics: Global Strategy in Emerging Markets (Case Analysis)
LG Electronics: Global Strategy in Emerging Markets (Case Analysis)
Kaziranga University.
 
Strategic management ppt
Strategic management pptStrategic management ppt
Strategic management ppt
Ismalina LinG-Na
 

Viewers also liked (12)

Global Content Strategy 1/2 Day Workshop
Global Content Strategy 1/2 Day WorkshopGlobal Content Strategy 1/2 Day Workshop
Global Content Strategy 1/2 Day Workshop
 
Chapter 3 current status and the trend of global strategy of sm es
Chapter 3 current status and the trend of global strategy of sm esChapter 3 current status and the trend of global strategy of sm es
Chapter 3 current status and the trend of global strategy of sm es
 
Mba 618 global strategy 2011
Mba 618 global strategy 2011Mba 618 global strategy 2011
Mba 618 global strategy 2011
 
Embraer: Global Strategy
Embraer: Global StrategyEmbraer: Global Strategy
Embraer: Global Strategy
 
01 Globalization and International Business
01 Globalization and International Business01 Globalization and International Business
01 Globalization and International Business
 
Developing a global strategy
Developing a global strategyDeveloping a global strategy
Developing a global strategy
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Global Marketing Mix Strategy
Global Marketing Mix StrategyGlobal Marketing Mix Strategy
Global Marketing Mix Strategy
 
Global level strategy
Global level strategyGlobal level strategy
Global level strategy
 
Ivey Lecture Global Strategy Short
Ivey Lecture Global Strategy ShortIvey Lecture Global Strategy Short
Ivey Lecture Global Strategy Short
 
LG Electronics: Global Strategy in Emerging Markets (Case Analysis)
LG Electronics: Global Strategy in Emerging Markets (Case Analysis)LG Electronics: Global Strategy in Emerging Markets (Case Analysis)
LG Electronics: Global Strategy in Emerging Markets (Case Analysis)
 
Strategic management ppt
Strategic management pptStrategic management ppt
Strategic management ppt
 

Similar to Developing transnational strategy

Multinational and participation strategies 1
Multinational and participation strategies 1Multinational and participation strategies 1
Multinational and participation strategies 1
Ajit Kumar
 
E-515 Strategic Management.pptx
E-515 Strategic Management.pptxE-515 Strategic Management.pptx
E-515 Strategic Management.pptx
HildaTParham
 
Global marketing
Global marketingGlobal marketing
Global marketing
sai precious
 
Global marketing
Global marketingGlobal marketing
Global marketing
Global marketingGlobal marketing
Global marketing
Ashish Shukla
 
Global marketing - Unitedworld School of Business
Global marketing - Unitedworld School of BusinessGlobal marketing - Unitedworld School of Business
Global marketing - Unitedworld School of Business
Arnab Roy Chowdhury
 
Chapter14 managing-brands-over-geographic-boundaries-and-market-segment
Chapter14 managing-brands-over-geographic-boundaries-and-market-segmentChapter14 managing-brands-over-geographic-boundaries-and-market-segment
Chapter14 managing-brands-over-geographic-boundaries-and-market-segment
Sajid Ali
 
Planning, market intelligence and segmentation and positioning
Planning, market intelligence and segmentation and positioningPlanning, market intelligence and segmentation and positioning
Planning, market intelligence and segmentation and positioning
luispachon
 
globalmarketing-140506063852-phpapp01 (1) (1).pptx
globalmarketing-140506063852-phpapp01 (1) (1).pptxglobalmarketing-140506063852-phpapp01 (1) (1).pptx
globalmarketing-140506063852-phpapp01 (1) (1).pptx
rammanoharjharupnaga
 
keegan_gm7_stppt_01.ppt
keegan_gm7_stppt_01.pptkeegan_gm7_stppt_01.ppt
keegan_gm7_stppt_01.ppt
ResearchWriting1
 
International retailing merged
International retailing mergedInternational retailing merged
International retailing merged
hyd
 
International bussiness strategy
International bussiness strategyInternational bussiness strategy
International bussiness strategy
Asha Mahesh
 
Ch-12.pptx
Ch-12.pptxCh-12.pptx
Ch-12.pptx
ShIbrar1
 
A short presentation on International Marketing
A short presentation on International  MarketingA short presentation on International  Marketing
A short presentation on International Marketing
Abesh Chatterjee
 
Developing a global strategy
Developing a global strategy Developing a global strategy
Developing a global strategy
abner domingo
 
competing in a global market(4210)
competing in a global market(4210)competing in a global market(4210)
competing in a global market(4210)
welcometofacebook
 
HP Session 9.pdf
HP Session 9.pdfHP Session 9.pdf
HP Session 9.pdf
ShaukataliShaikh5
 
International Marketing
International MarketingInternational Marketing
International Marketing
Mayank Kashyap
 
International business strategies
International business strategiesInternational business strategies
International business strategies
Ninh Hai Nguyen
 
Chapter 9
Chapter 9Chapter 9
Chapter 9
kshitiz pokhrel
 

Similar to Developing transnational strategy (20)

Multinational and participation strategies 1
Multinational and participation strategies 1Multinational and participation strategies 1
Multinational and participation strategies 1
 
E-515 Strategic Management.pptx
E-515 Strategic Management.pptxE-515 Strategic Management.pptx
E-515 Strategic Management.pptx
 
Global marketing
Global marketingGlobal marketing
Global marketing
 
Global marketing
Global marketingGlobal marketing
Global marketing
 
Global marketing
Global marketingGlobal marketing
Global marketing
 
Global marketing - Unitedworld School of Business
Global marketing - Unitedworld School of BusinessGlobal marketing - Unitedworld School of Business
Global marketing - Unitedworld School of Business
 
Chapter14 managing-brands-over-geographic-boundaries-and-market-segment
Chapter14 managing-brands-over-geographic-boundaries-and-market-segmentChapter14 managing-brands-over-geographic-boundaries-and-market-segment
Chapter14 managing-brands-over-geographic-boundaries-and-market-segment
 
Planning, market intelligence and segmentation and positioning
Planning, market intelligence and segmentation and positioningPlanning, market intelligence and segmentation and positioning
Planning, market intelligence and segmentation and positioning
 
globalmarketing-140506063852-phpapp01 (1) (1).pptx
globalmarketing-140506063852-phpapp01 (1) (1).pptxglobalmarketing-140506063852-phpapp01 (1) (1).pptx
globalmarketing-140506063852-phpapp01 (1) (1).pptx
 
keegan_gm7_stppt_01.ppt
keegan_gm7_stppt_01.pptkeegan_gm7_stppt_01.ppt
keegan_gm7_stppt_01.ppt
 
International retailing merged
International retailing mergedInternational retailing merged
International retailing merged
 
International bussiness strategy
International bussiness strategyInternational bussiness strategy
International bussiness strategy
 
Ch-12.pptx
Ch-12.pptxCh-12.pptx
Ch-12.pptx
 
A short presentation on International Marketing
A short presentation on International  MarketingA short presentation on International  Marketing
A short presentation on International Marketing
 
Developing a global strategy
Developing a global strategy Developing a global strategy
Developing a global strategy
 
competing in a global market(4210)
competing in a global market(4210)competing in a global market(4210)
competing in a global market(4210)
 
HP Session 9.pdf
HP Session 9.pdfHP Session 9.pdf
HP Session 9.pdf
 
International Marketing
International MarketingInternational Marketing
International Marketing
 
International business strategies
International business strategiesInternational business strategies
International business strategies
 
Chapter 9
Chapter 9Chapter 9
Chapter 9
 

Recently uploaded

一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
otogas
 
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
muslimdavidovich670
 
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
rlo9fxi
 
Eco-Innovations and Firm Heterogeneity. Evidence from Italian Family and Nonf...
Eco-Innovations and Firm Heterogeneity.Evidence from Italian Family and Nonf...Eco-Innovations and Firm Heterogeneity.Evidence from Italian Family and Nonf...
Eco-Innovations and Firm Heterogeneity. Evidence from Italian Family and Nonf...
University of Calabria
 
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
mayaclinic18
 
Earn a passive income with prosocial investing
Earn a passive income with prosocial investingEarn a passive income with prosocial investing
Earn a passive income with prosocial investing
Colin R. Turner
 
This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...
lamluanvan.net Viết thuê luận văn
 
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...
sameer shah
 
2. Elemental Economics - Mineral demand.pdf
2. Elemental Economics - Mineral demand.pdf2. Elemental Economics - Mineral demand.pdf
2. Elemental Economics - Mineral demand.pdf
Neal Brewster
 
Instant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School SpiritInstant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School Spirit
egoetzinger
 
Donald Trump Presentation and his life.pptx
Donald Trump Presentation and his life.pptxDonald Trump Presentation and his life.pptx
Donald Trump Presentation and his life.pptx
SerdarHudaykuliyew
 
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
AntoniaOwensDetwiler
 
DEMAND AND SUPPLY.docx Notes for Economics
DEMAND AND SUPPLY.docx Notes for EconomicsDEMAND AND SUPPLY.docx Notes for Economics
DEMAND AND SUPPLY.docx Notes for Economics
Opanga1
 
What price will pi network be listed on exchanges
What price will pi network be listed on exchangesWhat price will pi network be listed on exchanges
What price will pi network be listed on exchanges
DOT TECH
 
Seminar: Gender Board Diversity through Ownership Networks
Seminar: Gender Board Diversity through Ownership NetworksSeminar: Gender Board Diversity through Ownership Networks
Seminar: Gender Board Diversity through Ownership Networks
GRAPE
 
when will pi network coin be available on crypto exchange.
when will pi network coin be available on crypto exchange.when will pi network coin be available on crypto exchange.
when will pi network coin be available on crypto exchange.
DOT TECH
 
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt FinancingHow Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
Vighnesh Shashtri
 
WhatsPump Thriving in the Whirlwind of Biden’s Crypto Roller Coaster
WhatsPump Thriving in the Whirlwind of Biden’s Crypto Roller CoasterWhatsPump Thriving in the Whirlwind of Biden’s Crypto Roller Coaster
WhatsPump Thriving in the Whirlwind of Biden’s Crypto Roller Coaster
muslimdavidovich670
 
G20 summit held in India. Proper presentation for G20 summit
G20 summit held in India. Proper presentation for G20 summitG20 summit held in India. Proper presentation for G20 summit
G20 summit held in India. Proper presentation for G20 summit
rohitsaxena882511
 
一比一原版(IC毕业证)帝国理工大学毕业证如何办理
一比一原版(IC毕业证)帝国理工大学毕业证如何办理一比一原版(IC毕业证)帝国理工大学毕业证如何办理
一比一原版(IC毕业证)帝国理工大学毕业证如何办理
conose1
 

Recently uploaded (20)

一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
一比一原版(UCL毕业证)伦敦大学|学院毕业证如何办理
 
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
The WhatsPump Pseudonym Problem and the Hilarious Downfall of Artificial Enga...
 
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
 
Eco-Innovations and Firm Heterogeneity. Evidence from Italian Family and Nonf...
Eco-Innovations and Firm Heterogeneity.Evidence from Italian Family and Nonf...Eco-Innovations and Firm Heterogeneity.Evidence from Italian Family and Nonf...
Eco-Innovations and Firm Heterogeneity. Evidence from Italian Family and Nonf...
 
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
 
Earn a passive income with prosocial investing
Earn a passive income with prosocial investingEarn a passive income with prosocial investing
Earn a passive income with prosocial investing
 
This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...
 
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...
 
2. Elemental Economics - Mineral demand.pdf
2. Elemental Economics - Mineral demand.pdf2. Elemental Economics - Mineral demand.pdf
2. Elemental Economics - Mineral demand.pdf
 
Instant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School SpiritInstant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School Spirit
 
Donald Trump Presentation and his life.pptx
Donald Trump Presentation and his life.pptxDonald Trump Presentation and his life.pptx
Donald Trump Presentation and his life.pptx
 
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
 
DEMAND AND SUPPLY.docx Notes for Economics
DEMAND AND SUPPLY.docx Notes for EconomicsDEMAND AND SUPPLY.docx Notes for Economics
DEMAND AND SUPPLY.docx Notes for Economics
 
What price will pi network be listed on exchanges
What price will pi network be listed on exchangesWhat price will pi network be listed on exchanges
What price will pi network be listed on exchanges
 
Seminar: Gender Board Diversity through Ownership Networks
Seminar: Gender Board Diversity through Ownership NetworksSeminar: Gender Board Diversity through Ownership Networks
Seminar: Gender Board Diversity through Ownership Networks
 
when will pi network coin be available on crypto exchange.
when will pi network coin be available on crypto exchange.when will pi network coin be available on crypto exchange.
when will pi network coin be available on crypto exchange.
 
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt FinancingHow Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
 
WhatsPump Thriving in the Whirlwind of Biden’s Crypto Roller Coaster
WhatsPump Thriving in the Whirlwind of Biden’s Crypto Roller CoasterWhatsPump Thriving in the Whirlwind of Biden’s Crypto Roller Coaster
WhatsPump Thriving in the Whirlwind of Biden’s Crypto Roller Coaster
 
G20 summit held in India. Proper presentation for G20 summit
G20 summit held in India. Proper presentation for G20 summitG20 summit held in India. Proper presentation for G20 summit
G20 summit held in India. Proper presentation for G20 summit
 
一比一原版(IC毕业证)帝国理工大学毕业证如何办理
一比一原版(IC毕业证)帝国理工大学毕业证如何办理一比一原版(IC毕业证)帝国理工大学毕业证如何办理
一比一原版(IC毕业证)帝国理工大学毕业证如何办理
 

Developing transnational strategy

  • 1. Global Strategy….In a World Nations? Ravitheja Olety
  • 2. Steps for Developing Worldwide Strategy Developing the core strategy for the home country first Internationalizing the core strategy through international expansion of activities and adaptation. Globalizing the international strategy by integrating the strategy across countries
  • 3. What is Global Strategy? Global Strategy Levers Global market Participation Standardized universal, global product offering Global location of Value-added activities Uniform Global marketing approach Globally integrating competitive moves
  • 4. Benefits of Global Strategy • Cost reductions. • Improved quality of products and programs • Enhanced customer preference • Increased competitive leverage
  • 5. Drawbacks of Global Strategy • Over-commitment in particular markets. • Product standardization not satisfying any customer. • Distancing of customers due to activity concentration. • Lower responsiveness and inflexibility. • Reduced adaptation to local customer behaviour.
  • 6. Industry Globalization Drivers Market drivers • Homogenous customer needs. • Global customers. • Global Channels. • Transferable Marketing.
  • 7. Cost drivers • Economies of scale & scope. • Learning & experience. • Sourcing Efficiencies. • Favourable logistics. • Differences in country costs & skills. • Product development Costs. Industry Globalization Drivers (contd..)
  • 8. Governmental Drivers • Favourable Trade Policies. • Compatible technical standards. • Common Marketing Regulations. Industry Globalization Drivers (contd..)
  • 9. Competitive Drivers • Interdependence of countries. • Globalized Competitors. Industry Globalization Drivers (contd..)
  • 10. More than one strategy is Viable • Industries vary across drivers. • Global effects are incremental. • Business, parent company position and resources are crucial. • Organizations have limitations.
  • 11. THANK U OPEN TO QUERIES