The document outlines steps for developing a global strategy and discusses what global strategy is. It describes global strategy levers such as standardized products and uniform marketing. Benefits include cost reductions and increased customer preference, while drawbacks include overcommitment and reduced localization. Industry drivers for globalization are listed as market forces like global customers, cost factors like economies of scale, governmental drivers like trade policies, and competitive forces like globalized competitors. The document notes that more than one global strategy is viable depending on industry drivers and a company's position.

1. Global Strategy….In a
World Nations?
Ravitheja Olety

2. Steps for Developing Worldwide Strategy
Developing the core strategy for the home country first
Internationalizing the core strategy through international expansion of
activities and adaptation.
Globalizing the international strategy by integrating the strategy across
countries

3. What is Global Strategy?
Global Strategy Levers
Global market Participation
Standardized universal, global product offering
Global location of Value-added activities
Uniform Global marketing approach
Globally integrating competitive moves

4. Benefits of Global Strategy
• Cost reductions.
• Improved quality of products and programs
• Enhanced customer preference
• Increased competitive leverage

5. Drawbacks of Global Strategy
• Over-commitment in particular markets.
• Product standardization not satisfying any customer.
• Distancing of customers due to activity concentration.
• Lower responsiveness and inflexibility.
• Reduced adaptation to local customer behaviour.

6. Industry Globalization Drivers
Market drivers
• Homogenous customer needs.
• Global customers.
• Global Channels.
• Transferable Marketing.

7. Cost drivers
• Economies of scale & scope.
• Learning & experience.
• Sourcing Efficiencies.
• Favourable logistics.
• Differences in country costs & skills.
• Product development Costs.
Industry Globalization Drivers (contd..)

8. Governmental Drivers
• Favourable Trade Policies.
• Compatible technical standards.
• Common Marketing Regulations.
Industry Globalization Drivers (contd..)

9. Competitive Drivers
• Interdependence of countries.
• Globalized Competitors.
Industry Globalization Drivers (contd..)

10. More than one strategy is Viable
• Industries vary across drivers.
• Global effects are incremental.
• Business, parent company position and resources are crucial.
• Organizations have limitations.

11. THANK U
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