The document outlines steps for developing a global strategy and discusses what global strategy is. It describes global strategy levers such as standardized products and uniform marketing. Benefits include cost reductions and increased customer preference, while drawbacks include overcommitment and reduced localization. Industry drivers for globalization are listed as market forces like global customers, cost factors like economies of scale, governmental drivers like trade policies, and competitive forces like globalized competitors. The document notes that more than one global strategy is viable depending on industry drivers and a company's position.