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© 2007, Jesse Kedy
The Aircraft Production Industry
       Challenges (1/2)

• Technological
  – Weight & Volume Restrictions
  – Balance state-of-the-art tech with cost restrictions
• Regulatory
  – Separate certification from each importing country




           © 2007, Jesse Kedy
The Aircraft Production Industry
       Challenges (2/2)

• Strategic
  – Long time-to-market (need near flawless planning)
  – Global flexibility (variations in the airline industry)
• Competitive (Governmental Support)
  – Other National Champions (key employers)
  – Able to compete on price (regardless of efficiency)


           © 2007, Jesse Kedy
Embraer: Core Competencies (1/2)

Truly Global                     Truly Innovative
• 95% International Sales        • Forecasted Demand
• Global Operations              • Double Bubble Design


Truly Efficient                  Underdog Tenacity
• Wages                          • Ugly Duckling
• China Facility                 • Entrepreneurialism
• Common Platforms               • Underestimated




            © 2007, Jesse Kedy
Embraer: Core Competencies (1/2)



     Truly                Truly
     Global            Innovative
    Truly                Truly
   Efficient           Tenacious



  © 2007, Jesse Kedy
Embraer: Global Strategy
                        2 Dimensions

     Business Drivers              Corporate Culture
       (Hard Strategy)                  (Soft Strategy)
1.    Growth (Capital)            1.   Local Compliance
2.    Operations (New Market      2.   Customer Focus
      Presence)                   3.   Transparency
3.    Strategic Markets           4.   Recognition
      (Executive Aviation)        5.   Result Sharing
4.    Partnerships                6.   Social Responsibility



             © 2007, Jesse Kedy
Industry Competitiveness
                             Aircraft Manufacturing (1/5)
    Global
    Integration
                                           •Not Very Responsive
                                           •Least Innovative
                                           •Most Globally
                                            Integrated




Product                                 Local
Innovation                              Responsiveness

             © 2007, Jesse Kedy
Industry Competitiveness
                             Aircraft Manufacturing (2/5)
    Global
    Integration
                                           •Not Very Responsive
                                           •Somewhat Innovative
                                           •Highly globally
                                            integrated




Product                                 Local
Innovation                              Responsiveness

             © 2007, Jesse Kedy
Industry Competitiveness
                             Aircraft Manufacturing (3/5)
    Global
    Integration
                                           •Not Very Responsive
                                           •Slightly Innovative
                                           •Somewhat Globally
                                            Integrated




Product                                 Local
Innovation                              Responsiveness

             © 2007, Jesse Kedy
Industry Competitiveness
                             Aircraft Manufacturing (4/5)
    Global
    Integration
                                           •Most Responsive
                                           •Most Innovative
                                           •Working towards
                                            Global Integration




Product                                 Local
Innovation                              Responsiveness

             © 2007, Jesse Kedy
Industry Competitiveness
                             Aircraft Manufacturing (5/5)
    Global
    Integration




Product                                 Local
Innovation                              Responsiveness

             © 2007, Jesse Kedy
Embraer Customers (170/190 model)




© 2007, Jesse Kedy

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Embraer: Global Strategy

  • 2. The Aircraft Production Industry Challenges (1/2) • Technological – Weight & Volume Restrictions – Balance state-of-the-art tech with cost restrictions • Regulatory – Separate certification from each importing country © 2007, Jesse Kedy
  • 3. The Aircraft Production Industry Challenges (2/2) • Strategic – Long time-to-market (need near flawless planning) – Global flexibility (variations in the airline industry) • Competitive (Governmental Support) – Other National Champions (key employers) – Able to compete on price (regardless of efficiency) © 2007, Jesse Kedy
  • 4. Embraer: Core Competencies (1/2) Truly Global Truly Innovative • 95% International Sales • Forecasted Demand • Global Operations • Double Bubble Design Truly Efficient Underdog Tenacity • Wages • Ugly Duckling • China Facility • Entrepreneurialism • Common Platforms • Underestimated © 2007, Jesse Kedy
  • 5. Embraer: Core Competencies (1/2) Truly Truly Global Innovative Truly Truly Efficient Tenacious © 2007, Jesse Kedy
  • 6. Embraer: Global Strategy 2 Dimensions Business Drivers Corporate Culture (Hard Strategy) (Soft Strategy) 1. Growth (Capital) 1. Local Compliance 2. Operations (New Market 2. Customer Focus Presence) 3. Transparency 3. Strategic Markets 4. Recognition (Executive Aviation) 5. Result Sharing 4. Partnerships 6. Social Responsibility © 2007, Jesse Kedy
  • 7. Industry Competitiveness Aircraft Manufacturing (1/5) Global Integration •Not Very Responsive •Least Innovative •Most Globally Integrated Product Local Innovation Responsiveness © 2007, Jesse Kedy
  • 8. Industry Competitiveness Aircraft Manufacturing (2/5) Global Integration •Not Very Responsive •Somewhat Innovative •Highly globally integrated Product Local Innovation Responsiveness © 2007, Jesse Kedy
  • 9. Industry Competitiveness Aircraft Manufacturing (3/5) Global Integration •Not Very Responsive •Slightly Innovative •Somewhat Globally Integrated Product Local Innovation Responsiveness © 2007, Jesse Kedy
  • 10. Industry Competitiveness Aircraft Manufacturing (4/5) Global Integration •Most Responsive •Most Innovative •Working towards Global Integration Product Local Innovation Responsiveness © 2007, Jesse Kedy
  • 11. Industry Competitiveness Aircraft Manufacturing (5/5) Global Integration Product Local Innovation Responsiveness © 2007, Jesse Kedy
  • 12. Embraer Customers (170/190 model) © 2007, Jesse Kedy