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Mwave Product Manager
Job Description
Prepared By : Billy Lin / 13 April 2015
Product Manager Job Description
• Evaluates market trend and requirements for current and future products and proposes new product opportunities for the
growth of business.
• Constantly stay alert with the competition by acquiring up to date information about the change of market and
competitors.
• Initiates potential partner relationships for the product.
• Develops product sales strategies to meet revenue and profitability goals of the company.
• Manages the life cycle of responsible product line from strategic planning to tactical activities.
• Monitors inventory level to ensure product availability and inventory turnover to meet company target.
• Engages in product marketing, assist with the development of the marketing plan and launches sales promotions and
activities in accordance with the marketing plan.
• Provides information for management by preparing short-term and long-term product sales forecasts and special reports
and analyses.
• Maintains professional manners and technical knowledge by attending training workshops, suppliers/vendors activities as
needed.
Assess
Markets
Segment and size
Potential Revenue
Trends and Drivers
Competition Analysis
Corporate Positioning
Strategy
Planning
Align objective with
Company goal.
Identify target market
Identify strategic
partners
Analyse risk
management
Define requirements
of business
Product Management
& Procurement
Set Pricing policy
-Cost Leader
Manage product
roadmap & life cycle
Manage run rate
business- inventory &
slow moving items
Create value of
product
Commercialized
process
Product Sales
Management
Priortize lineup,
generate focus
Product marketing-
propose & execute
internal marketing
Smart & diversified
sales spread &
product mix
Deliver value of
product
Deliver quality of
service
Flow Process - Mwave Product Management

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Mwave PM Job Description

  • 1. Mwave Product Manager Job Description Prepared By : Billy Lin / 13 April 2015
  • 2. Product Manager Job Description • Evaluates market trend and requirements for current and future products and proposes new product opportunities for the growth of business. • Constantly stay alert with the competition by acquiring up to date information about the change of market and competitors. • Initiates potential partner relationships for the product. • Develops product sales strategies to meet revenue and profitability goals of the company. • Manages the life cycle of responsible product line from strategic planning to tactical activities. • Monitors inventory level to ensure product availability and inventory turnover to meet company target. • Engages in product marketing, assist with the development of the marketing plan and launches sales promotions and activities in accordance with the marketing plan. • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses. • Maintains professional manners and technical knowledge by attending training workshops, suppliers/vendors activities as needed.
  • 3. Assess Markets Segment and size Potential Revenue Trends and Drivers Competition Analysis Corporate Positioning Strategy Planning Align objective with Company goal. Identify target market Identify strategic partners Analyse risk management Define requirements of business Product Management & Procurement Set Pricing policy -Cost Leader Manage product roadmap & life cycle Manage run rate business- inventory & slow moving items Create value of product Commercialized process Product Sales Management Priortize lineup, generate focus Product marketing- propose & execute internal marketing Smart & diversified sales spread & product mix Deliver value of product Deliver quality of service Flow Process - Mwave Product Management