Developing pricing strategies and programs-Ebay
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This presentation is a case study on eBay based on Marketing Management- Philip Kotler 14th edition chapter number 13 Developing pricing strategies and programs.
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Ebay's success story?
Why has eBay succeeded as an online auction marketplace while so many others have failed?
by Sravya Tanmayee
eBay Case Study
eBay was founded by Pierre Omidyar in 1995 as an online auction website that allows equal access to a global marketplace. It started with the sale of a broken laser pointer for $14.83 and grew to allow the sale of virtually any legal product. eBay's model connects individuals who otherwise would not be connected, and it charges fees on listings and final sales to encourage high volume transactions while deterring low prices and sales. The future of eBay may involve developing mobile apps to enable more personal seller-buyer communication and expanding into developing markets like Africa.
What's next with ebay?
What’s next for eBay? How does it continue to grow when it needs both buyers and sellers? Where will this growth come from?
Ebay's fee structure.
Ebay's fee structure is optimal according to the document. It earns money by collecting insertion fees and final value fees from sellers. While charging lower fees to larger volume buyers can attract more business, eBay needs to be careful not to scare away regular consumers with high fees. The document also notes that eBay's fee notations and multiple categories can confuse new users. Overall, eBay has survived for two decades due to its vast selection and reasonable fee demands.
Ebay
EBay is an online auction and shopping platform that facilitates transactions between buyers and sellers. It was founded in 1995 and had its IPO in 1998. EBay generates revenue mainly through fees charged to sellers for listing items and a commission on final sale prices. It has experienced significant growth through acquisitions and international expansion. EBay faces competition from Amazon, Yahoo, and other online retailers but benefits from network effects as more users attract more users to its platform.
Ebay
This presentation provides an overview of the online marketplace eBay. It discusses eBay's founding in 1995, current management and board of directors, mission to connect buyers and sellers, main competitors, products and services offered, and the basic process for registering and selling on the site. In conclusion, it notes that eBay has transformed micro auctions by connecting customers directly and that its revenue model benefits both sellers and users.
Powerpoint Presentation on eBay.com
Ebay was founded in 1995 and has grown to over 27,000 employees. It is a global e-commerce platform that allows 97 million users worldwide to buy and sell goods and services online or through fixed-price listings. Key services include general services, bidding/buying support, selling support, and customer support. The presentation outlines the registration and shopping/selling processes on Ebay and its payment platform PayPal.
Final e bay
eBay is an American multinational e-commerce corporation established in 1995 that operates online marketplaces where goods and services are bought and sold. It has over 300 million active buyers globally. eBay segments its markets geographically and demographically, with the majority of users being between 35-55 years old with an average income of $50k-$75k annually. eBay's business model involves sellers listing items for sale through auctions with buyers bidding, or through fixed-price listings. It generates revenue through insertion fees from sellers and a percentage of final sale prices. While eBay dominates the online auction market, it faces threats from increasing competition and potential issues with fraud and privacy that it works to address through security and dispute resolution programs
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Ebay's success story?
Why has eBay succeeded as an online auction marketplace while so many others have failed?
by Sravya Tanmayee
eBay Case Study
eBay was founded by Pierre Omidyar in 1995 as an online auction website that allows equal access to a global marketplace. It started with the sale of a broken laser pointer for $14.83 and grew to allow the sale of virtually any legal product. eBay's model connects individuals who otherwise would not be connected, and it charges fees on listings and final sales to encourage high volume transactions while deterring low prices and sales. The future of eBay may involve developing mobile apps to enable more personal seller-buyer communication and expanding into developing markets like Africa.
What's next with ebay?
What’s next for eBay? How does it continue to grow when it needs both buyers and sellers? Where will this growth come from?
Ebay's fee structure.
Ebay's fee structure is optimal according to the document. It earns money by collecting insertion fees and final value fees from sellers. While charging lower fees to larger volume buyers can attract more business, eBay needs to be careful not to scare away regular consumers with high fees. The document also notes that eBay's fee notations and multiple categories can confuse new users. Overall, eBay has survived for two decades due to its vast selection and reasonable fee demands.
Ebay
EBay is an online auction and shopping platform that facilitates transactions between buyers and sellers. It was founded in 1995 and had its IPO in 1998. EBay generates revenue mainly through fees charged to sellers for listing items and a commission on final sale prices. It has experienced significant growth through acquisitions and international expansion. EBay faces competition from Amazon, Yahoo, and other online retailers but benefits from network effects as more users attract more users to its platform.
Ebay
This presentation provides an overview of the online marketplace eBay. It discusses eBay's founding in 1995, current management and board of directors, mission to connect buyers and sellers, main competitors, products and services offered, and the basic process for registering and selling on the site. In conclusion, it notes that eBay has transformed micro auctions by connecting customers directly and that its revenue model benefits both sellers and users.
Powerpoint Presentation on eBay.com
Ebay was founded in 1995 and has grown to over 27,000 employees. It is a global e-commerce platform that allows 97 million users worldwide to buy and sell goods and services online or through fixed-price listings. Key services include general services, bidding/buying support, selling support, and customer support. The presentation outlines the registration and shopping/selling processes on Ebay and its payment platform PayPal.
Final e bay
eBay is an American multinational e-commerce corporation established in 1995 that operates online marketplaces where goods and services are bought and sold. It has over 300 million active buyers globally. eBay segments its markets geographically and demographically, with the majority of users being between 35-55 years old with an average income of $50k-$75k annually. eBay's business model involves sellers listing items for sale through auctions with buyers bidding, or through fixed-price listings. It generates revenue through insertion fees from sellers and a percentage of final sale prices. While eBay dominates the online auction market, it faces threats from increasing competition and potential issues with fraud and privacy that it works to address through security and dispute resolution programs
E bay presentation
eBay is an online marketplace founded in 1995 that connects buyers and sellers worldwide. It generates over $9 billion in annual revenue and employs around 17,700 people globally. The company's CEO is John Donahoe, who has expanded eBay's core business and overseen strategic acquisitions. eBay allows the sale of almost any item through online auctions and fixed-price listings, competing against Amazon and Craigslist. It has grown significantly since being founded and remains one of the largest online marketplaces.
Ebay presentation
eBay was founded by Pierre Omidyar as a side hobby in 1995. It started as an online marketplace for the sale of collectibles but grew rapidly. The first item sold on eBay was a broken laser pointer for $14.83. eBay uses primary colors and overlapping letters in its logo. Unlike Amazon, eBay is an online auction site where individuals rather than eBay itself own and sell items. Features like instant sales, advanced search, and feedback systems help eBay stand out. The platform continues to grow with billions in annual sales and millions of users trading rare and unique items every day.
PESTEL and SWOT analysis for e bay
This document provides a PESTEL and SWOT analysis of eBay. It outlines eBay's profile, services, and mission/vision. The PESTEL analysis examines political, economic, socio-cultural, technological, environmental, and legal factors impacting eBay. Key strengths include its large online auction forum and brand reputation, while weaknesses are lack of seller/product control and unawareness of some environments. Opportunities include using social media and acquisitions, while threats comprise security issues, competition, and high fees. The conclusion states eBay failed in East Asia due to lack of location awareness, payments, and understanding customer needs.
Can Ebay continue growing
Ebay was founded in 1995 and has since grown to over 200 million users by 2006. While ebay's business model of deriving revenue from fees charged to buyers and sellers using its platform has proven successful, it now faces challenges in maintaining growth. These include lack of interest from top sellers in incorporating new features, difficulties keeping up with varying international laws, and issues around auction integrity and large-scale customer service. Ebay is trying to address these problems through expansion, additional buyer protections, partnerships with competitors, the acquisition of PayPal, and initiatives to improve customer communication and feedback. Management must ensure new services satisfy customers while technological and organizational changes support ongoing adaptations to sustain long term viability.
eBay Final Case
This document outlines a marketing campaign for eBay aimed at millennials. It begins with an executive summary of eBay's business and mission. A situation analysis notes that millennials value quick, convenient shopping. Primary research including a survey and focus group found that respondents are loyal to Amazon and value free shipping, security, and variety. The target market is "Savvy Spenders" aged 18-34 who prioritize style, price, and convenience. Takeaways indicate a need to increase awareness of eBay's rebranding among this audience and change perceptions that it is only an auction site. A variety of advertising activations are proposed to position eBay as an online retailer meeting consumer needs through deals, free shipping, and a community of sellers
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Ebay was founded in 1995 by Pierre Omidyar and was originally called AuctionWeb. It was renamed Ebay in 1997 and received $6.7 million in funding. Ebay connects consumers to buy and sell goods to each other on a global online marketplace. It generates revenue primarily through transaction fees charged to sellers. Ebay has over 100 million active users and competes with Amazon, Google, and Overstock.
Ayush Srivastava MNNIT Allahabad ebay
Ebay was founded in 1995 by Pierre Omidyar and was originally called AuctionWeb. It was renamed to Ebay in 1997. Ebay connects individuals to buy and sell a wide variety of goods. It operates a decentralized network where users can join or leave at any time. Ebay earns revenue primarily through fees charged to sellers for listing items and completing transactions. The company's success is attributed to its originality, uniqueness, and consumer-friendly model that connects people who otherwise would not be connected.
E-Bay
eBay was founded in 1995 and is headquartered in San Jose, California. It has nearly 30 million registered users and employs over 1,900 people. Pierre Omidyar founded eBay and currently serves as Chairman, while John Donahoe serves as President and CEO. eBay generates revenue primarily through insertion fees charged to sellers for listing items, as well as final value fees charged as a commission when items are sold. It has expanded through acquisitions of companies like PayPal and now offers various online marketplace and payment services.
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This document provides an overview of eBay's strategic management presentation. The summary includes:
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2) The presentation covers eBay's marketplace, mission, leadership team, strengths, weaknesses, opportunities, threats, and recommendations to focus on local customer relationships, culture, security, and logistics.
3) eBay's strategic plan is to harness the potential of mobile and embrace new technologies with a consistent brand experience that empowers consumers globally.
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The document outlines an agenda for an eBay investor presentation. It includes presentations by eBay executives on eBay Marketplaces, PayPal, and Skype. The forward-looking statement section notes that actual results may differ from projections due to various risks and uncertainties.
MARKETING PLAN FOR EBAY PROBLEM
eBay should improve its website to be more customer-friendly for the Chinese market by making it available in Chinese and English and developing a mobile app. It should also implement quality control processes for products and suppliers listed on the site to improve trust. As part of its marketing strategy, eBay will offer discounted advertising rates for long-term partners and promote companies on its website. It will employ a variety of online and offline promotional tactics, including social media, search engine optimization, television commercials, and working with Chinese advertising agencies.
Ebay -Strategy management
eBay had a highly successful expansion and diversification strategy before acquiring Skype. The degrees of relatedness between eBay's different businesses were high as they shared similar success factors like customers, channels, inputs and processes. There was strong potential for synergies particularly between eBay and PayPal which simplified online payments. eBay's growth profits consistently increased during this period of expansion, indicating no businesses in its portfolio should not have been entered.
PowerPoint Presentation on Ebay ( IIC )
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Ebay has established itself as the dominant online marketplace through its business model and strategic approach. The document outlines Ebay's strengths as the leading online trading forum with global reach and financial strength. It also notes weaknesses such as lack of product descriptions and technology issues. Ebay's strategy to sustain its leadership involves building partnerships, seeking customer feedback, and monitoring for opportunities to broaden its platform, enhance services, and expand internationally.
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eBay is an online auction and shopping website that was founded in 1995. It has since grown to become a global e-commerce platform with hundreds of millions of active buyers and sellers worldwide. The document provides an overview of eBay's history and business model, as well as its acquisition of PayPal and analysis of competitors. Recommendations are made to expand services, further globalize operations, diversify the business model, and strengthen system infrastructure.
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eBay is an online marketplace founded in 1995 that connects buyers and sellers worldwide. It generates over $9 billion in annual revenue and employs around 17,700 people globally. The company's CEO is John Donahoe, who has expanded eBay's core business and overseen strategic acquisitions. eBay allows the sale of almost any item through online auctions and fixed-price listings, competing against Amazon and Craigslist. It has grown significantly since being founded and remains one of the largest online marketplaces.
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eBay was founded by Pierre Omidyar as a side hobby in 1995. It started as an online marketplace for the sale of collectibles but grew rapidly. The first item sold on eBay was a broken laser pointer for $14.83. eBay uses primary colors and overlapping letters in its logo. Unlike Amazon, eBay is an online auction site where individuals rather than eBay itself own and sell items. Features like instant sales, advanced search, and feedback systems help eBay stand out. The platform continues to grow with billions in annual sales and millions of users trading rare and unique items every day.
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This document provides a PESTEL and SWOT analysis of eBay. It outlines eBay's profile, services, and mission/vision. The PESTEL analysis examines political, economic, socio-cultural, technological, environmental, and legal factors impacting eBay. Key strengths include its large online auction forum and brand reputation, while weaknesses are lack of seller/product control and unawareness of some environments. Opportunities include using social media and acquisitions, while threats comprise security issues, competition, and high fees. The conclusion states eBay failed in East Asia due to lack of location awareness, payments, and understanding customer needs.
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Ebay was founded in 1995 and has since grown to over 200 million users by 2006. While ebay's business model of deriving revenue from fees charged to buyers and sellers using its platform has proven successful, it now faces challenges in maintaining growth. These include lack of interest from top sellers in incorporating new features, difficulties keeping up with varying international laws, and issues around auction integrity and large-scale customer service. Ebay is trying to address these problems through expansion, additional buyer protections, partnerships with competitors, the acquisition of PayPal, and initiatives to improve customer communication and feedback. Management must ensure new services satisfy customers while technological and organizational changes support ongoing adaptations to sustain long term viability.
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This document outlines a marketing campaign for eBay aimed at millennials. It begins with an executive summary of eBay's business and mission. A situation analysis notes that millennials value quick, convenient shopping. Primary research including a survey and focus group found that respondents are loyal to Amazon and value free shipping, security, and variety. The target market is "Savvy Spenders" aged 18-34 who prioritize style, price, and convenience. Takeaways indicate a need to increase awareness of eBay's rebranding among this audience and change perceptions that it is only an auction site. A variety of advertising activations are proposed to position eBay as an online retailer meeting consumer needs through deals, free shipping, and a community of sellers
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Ebay was founded in 1995 by Pierre Omidyar and was originally called AuctionWeb. It was renamed Ebay in 1997 and received $6.7 million in funding. Ebay connects consumers to buy and sell goods to each other on a global online marketplace. It generates revenue primarily through transaction fees charged to sellers. Ebay has over 100 million active users and competes with Amazon, Google, and Overstock.
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Ebay was founded in 1995 by Pierre Omidyar and was originally called AuctionWeb. It was renamed to Ebay in 1997. Ebay connects individuals to buy and sell a wide variety of goods. It operates a decentralized network where users can join or leave at any time. Ebay earns revenue primarily through fees charged to sellers for listing items and completing transactions. The company's success is attributed to its originality, uniqueness, and consumer-friendly model that connects people who otherwise would not be connected.
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eBay was founded in 1995 and is headquartered in San Jose, California. It has nearly 30 million registered users and employs over 1,900 people. Pierre Omidyar founded eBay and currently serves as Chairman, while John Donahoe serves as President and CEO. eBay generates revenue primarily through insertion fees charged to sellers for listing items, as well as final value fees charged as a commission when items are sold. It has expanded through acquisitions of companies like PayPal and now offers various online marketplace and payment services.
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eBay is an American multinational internet marketplace company founded in 1995 that connects buyers and sellers globally through online auctions and shopping. It manages an online marketplace where people and businesses can buy and sell a wide variety of goods and services worldwide. eBay has expanded beyond its original auction model to include standard online shopping, classified listings, ticket sales, money transfers through PayPal, and other services.
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This document provides an overview of eBay including its history, services, leadership, finances, and stock performance. It discusses how eBay was founded in 1995 and now has a presence in 27 countries. The conclusion states that eBay is a good way to sell goods as it provides an easy and effective way for people to do business and act as a retailer.
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This document outlines the three-step process for buying items on eBay: 1) Register for an eBay account, which may require a valid credit card number. 2) Research items on eBay's online marketplace, which has over 84 million active users and $60 billion in annual sales. 3) Make purchases through an auction-style bidding process, then pay the seller and receive the shipped item.
eBay Mobile Strategy Overview
This document provides an overview of eBay's strategic management presentation. The summary includes:
1) eBay aims to continue expanding into global markets with localized strategies and increased investment in security measures.
2) The presentation covers eBay's marketplace, mission, leadership team, strengths, weaknesses, opportunities, threats, and recommendations to focus on local customer relationships, culture, security, and logistics.
3) eBay's strategic plan is to harness the potential of mobile and embrace new technologies with a consistent brand experience that empowers consumers globally.
eBay 2009 Analyst Day
The document outlines an agenda for an eBay investor presentation. It includes presentations by eBay executives on eBay Marketplaces, PayPal, and Skype. The forward-looking statement section notes that actual results may differ from projections due to various risks and uncertainties.
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eBay should improve its website to be more customer-friendly for the Chinese market by making it available in Chinese and English and developing a mobile app. It should also implement quality control processes for products and suppliers listed on the site to improve trust. As part of its marketing strategy, eBay will offer discounted advertising rates for long-term partners and promote companies on its website. It will employ a variety of online and offline promotional tactics, including social media, search engine optimization, television commercials, and working with Chinese advertising agencies.
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eBay had a highly successful expansion and diversification strategy before acquiring Skype. The degrees of relatedness between eBay's different businesses were high as they shared similar success factors like customers, channels, inputs and processes. There was strong potential for synergies particularly between eBay and PayPal which simplified online payments. eBay's growth profits consistently increased during this period of expansion, indicating no businesses in its portfolio should not have been entered.
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The document provides an overview of an online auction platform that facilitates transactions between buyers and sellers of goods and services. It discusses the company's mission to provide a global online trading platform. Key details include the company being founded in 1995, having over 27,000 employees and $11.6 billion in annual revenue. The business model involves sellers listing items for sale and buyers bidding, with the highest bidder and seller arranging the purchase.
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eBay is an American multinational internet corporation that manages eBay.com, an online auction and shopping website. It was founded in 1995 and became very successful. eBay expanded globally and now has operations in over 30 countries. However, this global expansion brought challenges such as translating the website into different languages, dealing with various regulations between countries, and addressing cultural differences.
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Ebay has established itself as the dominant online marketplace through its business model and strategic approach. The document outlines Ebay's strengths as the leading online trading forum with global reach and financial strength. It also notes weaknesses such as lack of product descriptions and technology issues. Ebay's strategy to sustain its leadership involves building partnerships, seeking customer feedback, and monitoring for opportunities to broaden its platform, enhance services, and expand internationally.
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eBay is an online auction and shopping website that was founded in 1995. It has since grown to become a global e-commerce platform with hundreds of millions of active buyers and sellers worldwide. The document provides an overview of eBay's history and business model, as well as its acquisition of PayPal and analysis of competitors. Recommendations are made to expand services, further globalize operations, diversify the business model, and strengthen system infrastructure.
ebay
eBay is an American multinational corporation that operates eBay.com, an online auction and shopping website. It became the dominant player in the online auction industry through its unique business model that connects buyers and sellers. eBay has had significant growth, with revenues increasing from $225 million in 1999 to $6 billion in 2006. However, eBay faces some challenges to its continued success, including weaknesses penetrating some foreign markets like Japan, and ensuring legal and safe transactions across its global operations. The document provides recommendations on how eBay can address issues like translation and expand opportunities through acquisitions, partnerships, and better serving its international community of users.
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eBay's future strategy should focus on either maintaining its existing business model or expanding its core marketplace platform. Maintaining its model would involve improving its auctions and fixed price offerings through lowering seller fees to attract more activity. Expanding could entail shifting focus to mobile devices and local inventory to attract more buyers. Additionally, eBay is looking to partner with physical retailers to drive online and store sales. It is also launching a new developer platform called X.commerce that combines technologies like PayPal, Milo, Red Laser, and Magento to help retailers expand their online and mobile presence.
Ebay
The documents provide information about eBay's business model and strategy. eBay is the world's largest online marketplace that allows individuals and businesses to buy and sell goods and services to each other. Some key points include:
1) eBay's core strength is its massive global user base and marketplace platform that facilitates consumer to consumer transactions based on trust.
2) The company has pursued strategic growth through acquisitions of companies like PayPal and Skype to expand into new areas like online payments and communications.
3) eBay faces threats from competitors, needs to continually innovate and enhance its platform to engage users, and is impacted by broader economic and market conditions.
Can eBay Continue Growing
eBay's business model as an online auction marketplace has been very successful. However, eBay now faces several challenges to continued growth. These include slowing growth in key markets like the US and Germany, challenges expanding into new markets like China, and concerns about fraud and the need to improve customer service. eBay is taking several steps to address these problems, such as monitoring transactions more closely and improving policies. However, more focus on security and direct customer service may be needed. If eBay adequately addresses these challenges through management, organizational, and technological changes, it will likely remain successful long-term due to its established business model and ability to adapt.
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Here are the key chapters from the textbook that are relevant to managing teams:
Chapter 18 - Managing Teams
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- Discusses the types of teams (e.g. formal, self-directed, virtual)
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The two online retailer juggernauts duke it out in this E-business analysis of eBay .vs. Amazon. Dug up from coursework back in 2007...
ebay
American multinational eBay is an online multisided platform and shopping company headquartered in San Jose, California. It generates revenue of $16.05 billion by serving as an intermediary between buyers and sellers of electronics, sporting goods, digital cameras, and other products. As a multisided platform, eBay avoids some problems that traditional resellers face such as high operating costs and low margins. It also instituted a feedback system to address market failures from unreliable sellers and improve product quality.
Ebay
American multinational eBay is an online multisided platform and shopping company headquartered in San Jose, California. It generates revenue of $16.05 billion by serving as an intermediary between buyers and sellers of electronics, sporting goods, digital cameras, and other products. As a multisided platform, eBay avoids some problems that traditional resellers face such as high operating costs and low margins. It also instituted a feedback system to address market failures from unreliable sellers and improve product quality.
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ebay growth story
eBay is an online auction and shopping platform founded in 1995 that allows users to buy and sell a wide variety of goods. It grew rapidly due to attracting both buyers and sellers through its large online presence and TV/print advertising. eBay works by charging sellers listing and transaction fees while allowing buyers to browse, bid, and purchase goods for free. The company focuses on building a sense of community among its millions of users by listening to feedback and empowering users to help guide decisions. This customer-centric approach has been key to eBay's ongoing success in the e-commerce market.
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BUSINESSES OPPORTUNITY
Our company Pacific is a business that sells products through a website. It’s synonymous with an online store. These products can be physical like shoes, cosmetics, books, groceries, etc. Or they can be online courses, training programs and memberships, ready meal subscriptions, renting fashion items, and so on.If you sell only your own products through a website, you’re a direct-to-consumer business. If you have both a brick-and-mortar and online shop, your model is a hybrid. Ecommerce retailers can also sell other brands’ products that they don’t produce themselves.
The world today has involve into technology that's why we created this e-commerce businesses to adopt to the growing evolution of humanity our, business offers you the easiest way to buy your needs and wants online. Pacific offers all you want from latest gadgets to fresh groceries and personal hygiene making your life easier. We know that starting this kind of business is not easy we can face allot of similar businesses likeshopee and Lazada in order to compete to them Pacific makes allot of awesome features in order to meet the needs and wants of our customers. Pacific has a feature that you can't see from other e-commerce companies we give our customers a wonderful User Experience in order to meet loyalty to our product.
PURPOSE/LOCATION
There are a variety of purposes that Pacific can serve, but most of them can be traced back to one common goal: generating a profit. Pacificdo this more subtly, choosing to highlight the quality of a craft or to showcase one’s expertise in a particular field. Others, namely the ecommerce site, act as a virtual store in which visitors become customers walking down the digital aisles of your business, filling up the carts with our products.
TARGET MARKET
Our target market is a group of people or institutions that are most likely to share the same shopping interests and might be willing to buy a company’sproducts and services.As these folks are the most potential prospects for an e-Commerce store that’s dealing in its respective niche, it makes more sense for that e-Commerce store to focus on these groups in terms of marketing and keeping them hooked with their online store.
CAPITAL FORMATION
Ever since the dawn of merchandise, traders have sought ways to ease the cost of transactions. The recent growth of information and communication technology provided a wide range of solutions for international and national transactions by introducing e-commerce. As a result of this development, e-commerce recently emerged as a dominant transaction activity with a significant impact on the national economies. Our capital base our computation in around (500,000 Thousand pesos)
GOALS AND OBJECTIVES
The primary goal of our company Pacific is to reach maximum customers at the right time to increase sales and profitability of the business. Functions of Pacific include buying and selling goods, transmitting funds or data over the interne
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Learn what is and what is not Multi-Channel selling and how to manage inventory and save time!
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Developing pricing strategies and programs-Ebay
- 1. If it exists in the world, its probably on sale on
- 2. HISTORY Founded by Pierre Omidayar, the first auction website in 1995.
- 3. NEWSWEEK’S GREENEST COMPANY IN AMERICA FORTUNES BEST 100 COMPANIES TO WORK FOR IN BACK TO BACK YEARS SUCCESSFUL EVEN IN WORLDWIDE RECESSION IN 2009
- 5. Rrange of products And many more…
- 6. Why has eBay succeeded as an online auction marketplace while so many others have failed?
- 8. It has built a trust community-First Social networking site
- 9. Advertisements that make emotional connection
- 11. Evaluate eBay’s fee structure. Is it optimal or could it be improved?
- 12. Big and established companies can be charged extra
- 13. Small businesses can be charged lesser
- 14. Based on product selling frequency
- 15. What’s next for eBay? How does it continue to grow when it needs both buyers and sellers?
- 17. Integrated and interactive mobile applications • Is that a mall in your pocket?
- 19. OPPORTUNITIES IN DEVELOPING AND NEW MARKETS
- 20. • Introduction to eBay and its history • eBay’s business in todays time • How is eBay better then its competitors • Pricing structure of eBay • What next for eBay
- 21. DISCLAIMER Created by Tarandeep Kaur, JMI Delhi, during a marketing internship, by Prof. Sameer Mathur, IIM Lucknow.