Business 189 | San Jose State University Professor Inamdar

1. STRATEGIC MANAGEMENT
Rabia Rafique, Mabel Tai, Pablo Dominguez, Sunny Lam

2. TODAY’S AGENDA
1. eBay Marketplace
2. SWOT Analysis
3. Recommendation
4. Exploration
5. Implementation
1

3. MISSION STATEMENT
eBay pioneers communities built
on commerce, sustained by trust,
and inspired by opportunity.
2

4. FOUNDED IN
1995
BY PIERRE
OMIDYAR
IPO
1998
30K+
GLOBAL
FIGHT!
3

5. John Donahoe
President & CEO
Beth Axelrod
Mark Carges
Michael Jacobson
Alan Marks
SVP, Human Resources
CTO, SVP Marketplaces
SVP, General Counsel
SVP, Corp Comms.
Bob Swan
Devin Wenig
David Marcus
Chris Salidakis
CFO, SVP
President, Marketplaces
President, Paypal
President, Enterprise
4

6. John Donahoe
President & CEO
Beth Axelrod
Mark Carges
Michael Jacobson
Alan Marks
SVP, Human Resources
CTO, SVP Marketplaces
SVP, General Counsel
SVP, Corp Comms.
Bob Swan
Devin Wenig
David Marcus
Chris Salidakis
CFO, SVP
President, Marketplaces
President, Paypal
President, Enterprise
4

7. 112
million
active
users
eBay Marketplaces
vertical formats
localized markets
dynamic transactions
5

8. WHAT IS MARKETPLACE
MULTI-SCREEN PLATFORMS
TOOLS & SERVICES IN THE CLOUD
SMALL TO LARGE BUYERS & SELLERS
SHOP & SELL ANYWHERE, ANYTIME
CHEAPER, FASTER, SMARTER
6

9. WHAT IS MARKETPLACE
MULTI-SCREEN PLATFORMS
TOOLS & SERVICES IN THE CLOUD
SMALL TO LARGE BUYERS & SELLERS
SHOP & SELL ANYWHERE, ANYTIME
CHEAPER, FASTER, SMARTER
6

10. WHAT IS MARKETPLACE
MULTI-SCREEN PLATFORMS
TOOLS & SERVICES IN THE CLOUD
SMALL TO LARGE BUYERS & SELLERS
SHOP & SELL ANYWHERE, ANYTIME
CHEAPER, FASTER, SMARTER
6

11. WHAT IS MARKETPLACE
MULTI-SCREEN PLATFORMS
TOOLS & SERVICES IN THE CLOUD
SMALL TO LARGE BUYERS & SELLERS
SHOP & SELL ANYWHERE, ANYTIME
CHEAPER, FASTER, SMARTER
6

12. WHAT IS MARKETPLACE
MULTI-SCREEN PLATFORMS
TOOLS & SERVICES IN THE CLOUD
SMALL TO LARGE BUYERS & SELLERS
SHOP & SELL ANYWHERE, ANYTIME
CHEAPER, FASTER, SMARTER
6

13. WHAT IS MARKETPLACE
MULTI-SCREEN PLATFORMS
TOOLS & SERVICES IN THE CLOUD
SMALL TO LARGE BUYERS & SELLERS
SHOP & SELL ANYWHERE, ANYTIME
CHEAPER, FASTER, SMARTER
6

14. MARKETPLACE
REVENUE
7

15. REVENUE
BREAKDOWN
8

16. Strengths
▪▪Well-known brand
▪▪Integrated value chain
▪▪Strong presence
▪▪Vast experience
9

17. Weaknesses
▪▪Supply dependency
▪▪Reliance on technology
▪▪Lack of ground crew
▪▪Information asymmetry
10

18. Opportunities
▪▪Emerging markets
▪▪Mobile penetration
▪▪Online spending
▪▪Retail experience
11

19. Threats
▪▪Economic downturn
▪▪Success = Competition
▪▪Processing fees
▪▪International alliance
▪▪Amazon.com
12

20. should continue
expanding into global markets with
localized strategies and increased
investment in security measures.
13

21. should continue
expanding into global markets with
localized strategies and increased
investment in security measures.
multi-screen penetration
13

22. relations
culture
security
logicstics
Q
How will eBay establish
good relationships with
local merchants and
government?
14

23. relations
culture
security
logicstics
Q
How can eBay effectively
incorporate cultural and
linguistic nuances into its
product experience design?
14

24. relations
culture
security
logicstics
Q
What kind of investments
will eBay make in improving
payment methods and
transaction security?
14

25. relations
culture
security
logicstics
Q
How will eBay manage its
supply chain differently
than in the United States
where online shopping is
maturing?
14

26. “
think local.
connect global.
LOCAL
MARKET
CUSTOMER
SERVICE
LOCAL
PARTNERSHIPS
”
SALES AND
MARKETING
SAN JOSE
HQ
CODING
& DESIGN
15

27. MOBILE STRATEGY
▪▪ eBay Now integration
▪▪ Strategic alliances
▪▪ Omnichannel retail opportunities
▪▪ Original content
▪▪ Enhanced curation
16

28. MOBILE STRATEGY
▪▪ eBay Now integration
▪▪ Strategic alliances
▪▪ Omnichannel retail opportunities
▪▪ Original content
▪▪ Enhanced curation
16

29. MOBILE STRATEGY
▪▪ eBay Now integration
▪▪ Strategic alliances
▪▪ Omnichannel retail opportunities
▪▪ Original content
▪▪ Enhanced curation
16

30. MOBILE STRATEGY
▪▪ eBay Now integration
▪▪ Strategic alliances
▪▪ Omnichannel retail opportunities
▪▪ Original content
▪▪ Enhanced curation
16

31. MOBILE STRATEGY
▪▪ eBay Now integration
▪▪ Strategic alliances
▪▪ Omnichannel retail opportunities
▪▪ Original content
▪▪ Enhanced curation
16

32. Harness
mobile’s global
potential.
Embrace new
technologies.
Consistency is
the key.
Put brand in
consumers’
hands.
Don’t
undersestimate
opportunity.
17

33. PORTER’S
FIVE
FORCES
18

34. Threat of Entry is
Low because of the
Industry.
Supplier Power
HIGH
Threat of Rivalry
HIGH
Buyer Power
HIGH
Threat of Substitutes
LOW
18

35. Threat of Entry
LOW
Supplier Power
HIGH
Threat of Rivalry
is High because of
other local powers.
Buyer Power
HIGH
Threat of Substitutes
LOW
18

36. Threat of Entry
LOW
Supplier Power
HIGH
Threat of Rivalry
HIGH
Buyer Power
HIGH
Threat of subs is
very low for current
eBay users.
18

37. Threat of Entry
LOW
Supplier Power is
High because users
determine supply.
Threat of Rivalry
HIGH
Buyer Power
HIGH
Threat of Substitutes
LOW
18

38. Threat of Entry
LOW
Supplier Power
HIGH
Threat of Rivalry
HIGH
Buyer Power is very
high as users drive
transactions.
Threat of Substitutes
LOW
18

39. VRIO Is eBay ready for prime time?
component
value
rarity
imitability
organization
BUSINESS MODEL
YAY
NAY
YAY
YAY
BRAND RECOGNITION
YAY
NAY
NAY
YAY
PRODUCT OFFERING
YAY
YAY
NAY
YAY
CUSTOMER SERVICE
YAY
YAY
YAY
?
LOCALIZATION
YAY
?
YAY
?
19

40. finish!@#!@#!!!