American multinational eBay is an online multisided platform and shopping company headquartered in San Jose, California. It generates revenue of $16.05 billion by serving as an intermediary between buyers and sellers of electronics, sporting goods, digital cameras, and other products. As a multisided platform, eBay avoids some problems that traditional resellers face such as high operating costs and low margins. It also instituted a feedback system to address market failures from unreliable sellers and improve product quality.

1. -American Multinational internet consumer to consumer Corporation.
-Headquarters in SAN JOSE ,CALIFORNIA.
-Online MULTISIDED PLATFORM and Shopping Company.
-Intermediate between BUYER and SELLER.
-Deals Electronics,sporting goods,digital cameras etc. all under 1 roof
-Revenue US$16.05 billion (2013)

2. Do yOu ReALLy WaNt To Be An
ebay?
Most companies serve intermediaries between buyer and seller
and they faces the PROBLEMS , like
Problem1-FUNDAMENTAL STRATEGY DECISIONS?
SOUTION:- MSP (multisided platform)
REASON:- 1.Financially more alluring than resellers.
2.operating cost are low and margins are high.
Reseller, like
Supermarket
Multisided
platform, like
ebay

3. Problem 2-CHOOSING THE RIGHT SALES MODEL?
Leads to, MARKET FAILURE Most obvious failure is product quality or the
reliability of sellers or suppliers and to overcome from this, ebay instituted feedback
system for buyers and sellers.

4. HOW COMPANIES CHOOSE SALES MODEL
Example 1:- RETAILAND E-COMMERCE
Example 2:- DIGITAL CONTENT