eBay was founded by Pierre Omidyar in 1995 as an online auction website that allows equal access to a global marketplace. It started with the sale of a broken laser pointer for $14.83 and grew to allow the sale of virtually any legal product. eBay's model connects individuals who otherwise would not be connected, and it charges fees on listings and final sales to encourage high volume transactions while deterring low prices and sales. The future of eBay may involve developing mobile apps to enable more personal seller-buyer communication and expanding into developing markets like Africa.
Developing pricing strategies and programs-EbayTarandeep Kaur
This presentation is a case study on eBay based on Marketing Management- Philip Kotler 14th edition chapter number 13 Developing pricing strategies and programs.
Developing pricing strategies and programs-EbayTarandeep Kaur
This presentation is a case study on eBay based on Marketing Management- Philip Kotler 14th edition chapter number 13 Developing pricing strategies and programs.
A proposal for measuring the effectiveness of web content. Includes a case study from eBay. This is more of a voice-over type presentation - the corresponding blog post is at http://www.elezea.com/2010/09/content-strategy-measurement/
Am Tag des Onlinehandels 2014 in Berlin hält Oliver Prothmann, Präsident Bundesverband Onlinehandel e.V. (BVOH), einen Vortrag über die wichtigsten Massnahmen zum erfolgreichen Verkaufen auf eBay.
Hadoop @ eBay: Past, Present, and FutureRyan Hennig
An overview of eBay's experience with Hadoop in the Past and Present, as well as directions for the Future. Given by Ryan Hennig at the Big Data Meetup at eBay in Netanya, Israel on Dec 2, 2013
LinkedIn's Logical Data Access Layer for Hadoop -- Strata London 2016Carl Steinbach
An overview of Dali, LinkedIn's logical data access layer for Hadoop. Dali provides cluster and version-independent access to HDFS filesystems, a dataset API that supports virtualized datasets and dataset versioning, and explicit contract management governing the evolution of datasets.
eBay has one of the largest Hadoop clusters in the industry with many petabytes of data. This talk will give an overview of how Hadoop and HBase have been used within eBay, the lessons we have learned from supporting large-scale production clusters, as well as how we plan to use and improve Hadoop and HBase moving forward. Specific use cases, production issues and platform improvement work will be discussed.
If you want to become an eBay power user, you need to get
all the background information you can before you start
buying and selling. After all, for both new and experienced
users, eBay functions much like a business partner. You pay
fees for selling items on eBay. All of your business activities
take place under eBay’s supervision. Knowing something
about the ideas behind eBay will give you an idea about how
to conduct your own business activities there.
It’s amazing to think that my nine-year-old daughter will grow
up thinking that eBay always existed when in fact eBay is relatively
new. In the beginning, when it wasn’t regulated, eBay
evolved in a haphazard, personal fashion. If you are wondering
where all the regulations and rules came from, you only
have to look at how things worked before the site was popular
and before it became a highly organized business operation.
Auditing Principles Discussion 2Due on 012518 5pm CSTDisc.docxrock73
Auditing Principles: Discussion 2
Due on 01/25/18 5pm CST
Discuss the concept of legal liability for auditors and the massive risk involved. Take a position on this thought and defend it to your classmates. Include a differentiation between common law and statutory law.
Please include the reference.
EBAY
The organizational structure of the company and its governance. Ethics and Corporate Social Responsibility.
eBay was started in 1995 and has seek continuous transformations and innovations as per the requirements of the business. It started as an online auction store where buyers and sellers can meet and bit for goods. As time went on, it improved its business by providing various options like sellers and buyers providing feedback about each other to ensure trust. It started the PayPal online credit transfer for each payments of goods and services.
The strategic leadership of the company
· eBay website is free to use for buyers, but sellers are charged fees for listing items and again when those items are sold. The company also makes additional money through its PayPal subsidiary which is used by sellers to collect payment for items sold.
· eBay develop plans for multi-divisional structures when they wish to develop and expand their businesses by overcoming competitive issues and miscommunications. With multi divisions they divide their big organization into smaller divisions like shipping methods is divided into smaller groups like UPC, ISBN, online classified advertisements like eBay Classifieds thereby reducing issues in managing a resources and overcome dependencies. Products will be maintained in a wide range as for customers to choose as per their preferences.
· Managers can observe and estimate the requirements of their divisions and also can foresee the long-term needs. As an organization they can come up with a competitive new products with as fast pace.
The competitive advantage of the company and how the company takes advantage of its competitive advantage in the marketplace
The financial viability and growth of the company
· eBay looked at implementation of strategies that give long-term benefits to the company. The company acquired PayPal to provide buyers and sellers with a safe online payment transfer system.
· This helped in increasing profits as it commissioned 3% of sales from sellers for payment through PayPal. This provided long-term benefits to the company as it provide more security to the customers and sellers, and in turn make them to return to make transactions, as there are many fraud transactions which can be eliminated using PayPal.
How the company formulate and implement strategy at the functional, business and global level
· eBay has a deep personal vision and understands its competencies. It has a control over its actions. It understood that Skype is not required as means of global communication between sellers and buyers and let Microsoft acquire it in 2011.
· It focused on its e ...
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5. It started with a broken laser pointer which was
sold for $14.83.
.
6. Initially only collector items were
auctioned, until businesses
discovered that eBay was an
efficient way to reach out to new
consumers and other businesses.
Today, people can buy and sell
virtually any product or service as
long as it is not illegal or violate
eBay’s rules and policies
7.
8. Perceived value pricing: The customer’s value
perception is estimated on the image of the
product.
It is based on model “connecting individuals
who will not be connected otherwise.
9. Voice of customer program: created an
opportunity for customers to have voice in
making decisions for the company, which made
customers feel like they are owners.
10.
11. Fee Structure of eBay
It doesn’t buy or sell anything. It just creates a
platform for exchange.
12. It charges an insertion fee and a final value fee
based on transaction happening
It was adopted to deter low price objects and
low volume sales happening and to encourage
high volume sales.