A power point presentation on ebay.

1. A Bay
where you
can buy
and sell
anything
and
everything.
A Presentation
By
Ayush
Srivastava,
Btech,
Third Year,
MNNIT
Allahabad.

2. HISTORY

3. Founded by pierre Omidyar in San Jose, CA in 1995.
First item sold – A broken laser pointer.
Was originally called AuctionWeb, In 1997, was renamed to
Ebay and received funding from Benchmark Capital
In March 1998, Ebay had 30 employees and half a million
users
By 2008, it had millions of users, and revenues of almost
$7.7 billion.

4. Structure Of The Company

5. Ebay is a Consumer to Consumer company
Consumers facilitate transactions and sell things to other
consumers.
It is a decentralized network where users join or leave
anytime they like.
Users also communicate/interact with each
other on this website.

6. How the company
earns??

7. Ebay is free to use
for buyers but
sellers are charged
for listing items and
again when the
items are sold.

8. Earning from sellers:
For example, if an item
sells for $60, the seller pays
8.75 percent on first $25
plus 3.5 percent on the
remaining $35. Therefore
the final-value fee for the
sale is $3.42.

9. Business Model
Model is based on connecting individuals who otherwise would not be connected.
The company has developed a feedback service in four different categories:
1. Items as described.
2. Communication.
3. Shipping time.
4. Handling rate.

10. KEY COMPETITORS

11. Why has Ebay succeeded as an online
auction marketplace while so many others
have failed???

12. Originality
Uniqueness
Consumer Friendly

13. Evaluate Ebay’s fee structure. Is it optimal or
could it be improved?

14. It earns money by collecting fees.
1. An insertion fee for each listing.
2. A final value fee based on the auction or fixed price.
3. A smart game is what it plays by acting as a mediator.

15. Ebay has always been the
website with vast spread and
coolest collection with
reasonable demands.
That is what is making it
survive from the past two
decades.

16. What is next for ebay?
How does it continue to grow when it needs both buyers and sellers?
Where will this growth come from?

17. 1.Expand
2.Innovate
3.Invest

19. History.
Structure of the company.
How the company earns?
Business model.
Key Competitors
Kotler questions.

20. References
www.google.com
www.istockphoto.com
www.slideshare.net
www.ebay.com
en.wikipedia.org
Book – A South Asian Perspective
Of Marketing Management, by-
Kotler,Keller,Koshi and Jha.