eBay should improve its website to be more customer-friendly for the Chinese market by making it available in Chinese and English and developing a mobile app. It should also implement quality control processes for products and suppliers listed on the site to improve trust. As part of its marketing strategy, eBay will offer discounted advertising rates for long-term partners and promote companies on its website. It will employ a variety of online and offline promotional tactics, including social media, search engine optimization, television commercials, and working with Chinese advertising agencies.