The document provides an 11-step guide for non-profits to conduct last-minute year-end fundraising. It recommends inspiring donors daily, optimizing donation forms, directing supporters to donation forms from the homepage, testing the donation process, creating a "why donate" page, thanking donors multiple times, engaging supporters through social media, measuring and testing fundraising campaigns, and avoiding procrastination for the following year's fundraising. The guide is presented by fundraising experts and aims to help non-profits raise more money through some quick actions before the end of the year.

4. The 2010 Procrastinator’s Guide to Year-End Fundraising Action Steps for Raising More Money

7. Spinal Tap Says…

8. 1. Inspire your donors every day.

11. 2. Optimize your donate form.

13. CHANGE IT! See our procrastinator’s to-do list.

16. 3. Blaze trails to your donate form.

18. The Homepage Holiday Hijack

19. 4. Test drive your online donation process.

20. Recruit unsuspecting subjects to test your donation process

21. 5. Create a “Why Donate” page.

23. 6. Thank your donor at least three times.

24. Make them feel good that they gave to you!

25. 7. Provide for a warm welcome.

27. 8. Launch a two-pronged cultivation plan.

29. 9. Engage your supporters through social media.

30. Big Disclaimer Before you dive into social media, make sure you have your online basics covered.

35. 10. Measure and test.

38. 11. Avoid procrastinating next year!

39. See the Overachiever’s Guide to Year-End Fundraising

40. Thank you and happy fundraising!